Kennedy Center Honors Audience in United States

Kennedy Center Honors logo

Kennedy Center Honors has an estimated audience of 3,286,074 people in United States. 59.1% are female, 40.9% are male, average age 49.0. Top regions: California, New York, Florida. Top brand affinities: Dog breed, Israel, Natural rubber, Bank account, Whataburger.

The average Kennedy Center Honors fan in United States is 49.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Dog breed, Israel, Natural rubber, with strongest over-indexing on Dog breed (1.68× the country average). Demographically, the Kennedy Center Honors audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Kennedy Center Honors fans

Demographic split for Kennedy Center Honors audience in United States
MetricValue
Female59.1%
Male40.9%
Average age49.0
Estimated audience size3,286,074

Audience persona

The typical Kennedy Center Honors fan in United States is more female, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Kennedy Center Honors in United States
RegionReachAffinity
California305,2610.84×
New York256,8211.4×
Florida196,3820.88×
Texas157,6800.56×
Pennsylvania126,1911.14×
Virginia113,2301.41×
Massachusetts108,2721.67×
Illinois103,0030.94×
Ohio100,2610.99×
New Jersey98,9421.18×
Maryland92,2761.63×
North Carolina89,3400.9×
Michigan73,1440.85×
Georgia64,3150.64×
Washington61,2350.93×
Minnesota60,5401.29×
Tennessee56,3170.85×
Colorado55,9821.08×
Wisconsin52,6811.07×
Missouri50,3630.95×
Indiana49,8230.83×
Arizona47,7600.71×
Connecticut44,9991.37×
Oregon43,4391.15×
South Carolina42,3930.86×
Washington, District of Columbia39,2703.98×
Kentucky32,8680.8×
Louisiana29,6750.7×
Alabama29,2350.64×
Oklahoma26,6270.73×
Iowa25,8530.95×
Kansas22,6770.88×
Nevada22,2150.7×
New Hampshire20,6711.6×
Arkansas18,4590.68×
Utah16,2450.55×
Mississippi15,4540.57×
Maine14,3221.22×
New Mexico13,1660.8×
Rhode Island13,1361.26×
Idaho11,9790.73×
Nebraska11,5910.7×
Hawaii10,9710.78×
West Virginia10,6140.69×
Delaware10,2361.13×
Montana9,1401×
Vermont8,0541.4×
South Dakota5,7070.75×
North Dakota3,8540.57×
Wyoming3,2960.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kennedy Center Honors audience
BrandAffinityCategory
Dog breed1.68×Pets & Animals
Israel2.71×Travel & Leisure
Natural rubber2.32×Cars & Mobility
Bank account2.77×Business & Career
Whataburger1.83×Food & Beverages
Collectable1.64×Kids & Family
3D printing2.37×Technology & Electronics
Litter box1.71×Pets & Animals
Home staging3.5×Home & Garden
South Asian cuisine5.49×Food & Beverages
Nebraska1.67×Travel & Leisure
Urban horticulture2.09×Home & Garden
Tezz4.04×Movies & TV
Mortgage insurance2.53×Business & Career
Justice1.53×Politics & Society
Steampunk2.55×Fashion & Accessoires
Nebraska Cornhuskers football1.81×Sports
Corona (band)2.73×Music & Radio
Panama1.7×Travel & Leisure
Voltron: Legendary Defender7.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kennedy Center Honors audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Community OrientationOPEN1.67
LGBTQ+ IdentityOPEN1.64
Early Adopter MentalityPOWER1.6
TraditionCONSERVATISM1.6
IndividualismJOY1.59

Worldwide distribution

Worldwide audience distribution share by country for Kennedy Center Honors
CountryShare
United States77.3%
Canada5.0%
Australia3.9%

See Kennedy Center Honors audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Kennedy Center Honors have in United States?

Kennedy Center Honors has an estimated audience of 3,286,074 people in United States, concentrated in California and New York.

What is the gender split and age of Kennedy Center Honors fans?

59.1% of Kennedy Center Honors fans are female, 40.9% are male, with an average age of 49.0 years.

Which brands do Kennedy Center Honors fans like most?

Kennedy Center Honors fans show strongest brand affinity for Dog breed (1.68×), Israel (2.71×), and Natural rubber (2.32×) over the country average.

Where do Kennedy Center Honors fans live in United States?

Kennedy Center Honors fans in United States are most concentrated in California (reach 305,261), New York (reach 256,821), and Florida (reach 196,382). These three regions account for the largest share of the active audience.

What other brands do Kennedy Center Honors fans also like?

Beyond Kennedy Center Honors itself, the audience over-indexes on Israel (2.71×), Natural rubber (2.32×), Bank account (2.77×), and Whataburger (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kennedy Center Honors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.