Kidney Audience in United States
Kidney has an estimated audience of 5,595,166 people in United States. 63.1% are female, 36.9% are male, average age 48.8. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Google News.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (8.44× the country average). Demographically, the Kidney audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Category: Health · Type: Topic
Demographics of Kidney fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 48.8 |
| Estimated audience size | 5,595,166 |
Audience persona
The typical Kidney fan in United States is more female, around 48.8 years old, with strong Need for Security tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 8.44× | Business & Career |
| Google Maps | 6.71× | Internet & Social Media |
| Indeed.com | 6.84× | Business & Career |
| CarGurus | 7.46× | Cars & Mobility |
| Google News | 7.19× | News |
| Diane Keaton | 7.16× | Movies & TV |
| MSN | 4× | News |
| AccuWeather | 6.44× | Home & Garden |
| Billy Bob Thornton | 8.66× | Movies & TV |
| Enterprise Rent-A-Car | 5.98× | Cars & Mobility |
| Circle K | 6.67× | Shopping |
| DeviantArt | 6.45× | Internet & Social Media |
| Demi Moore | 8.09× | Movies & TV |
| Michael J. Fox | 8.94× | Movies & TV |
| Bruce Willis | 6.1× | Movies & TV |
| Khan Academy | 6.91× | Business & Career |
| Matthew McConaughey | 7.4× | Movies & TV |
| Clint Eastwood | 7.29× | Movies & TV |
| DuckDuckGo | 7.16× | Internet & Social Media |
| Catherine Zeta-Jones | 8.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.59 |
| Family Orientation | CONSERVATISM | 1.57 |
| Risk Appetite | THRILL | 1.39 |
| Career Orientation | POWER | 1.36 |
| Community Orientation | OPEN | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Thailand | 5.8% |
| Malaysia | 5.5% |
See Kidney audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kidney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.