Kings Dominion Audience in United States

Kings Dominion logo

Kings Dominion has an estimated audience of 485,945 people in United States. 54.5% are female, 45.5% are male, average age 35.9. Top regions: Virginia, Maryland, North Carolina. Top brand affinities: Building envelope, Kevin Harrington (entrepreneur), Urban horticulture, Kikar HaShabbat, Dog breed.

The average Kings Dominion fan in United States is 35.9 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, North Carolina. Top brand affinities include Building envelope, Kevin Harrington (entrepreneur), Urban horticulture, with strongest over-indexing on Building envelope (20× the country average). Demographically, the Kings Dominion audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Kings Dominion fans

Demographic split for Kings Dominion audience in United States
MetricValue
Female54.5%
Male45.5%
Average age35.9
Estimated audience size485,945

Audience persona

The typical Kings Dominion fan in United States is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Building envelope.

Top regions in United States

Top regions ranked by reach for Kings Dominion in United States
RegionReachAffinity
Virginia257,08421.72×
Maryland63,0057.54×
North Carolina42,4452.9×
Pennsylvania14,1200.86×
Washington, District of Columbia9,4136.44×
New York8,3180.31×
Florida8,0580.24×
Ohio7,5160.5×
West Virginia6,3672.81×
New Jersey5,1610.42×
South Carolina4,5370.62×
California3,9500.07×
Texas3,7140.09×
Georgia3,7130.25×
Tennessee2,7350.28×
Michigan2,2160.17×
Delaware2,0691.54×
Massachusetts2,0540.21×
Illinois1,9560.12×
Indiana1,8920.21×
Kentucky1,8500.3×
Connecticut1,2970.27×
Washington9710.1×
Colorado9540.12×
Alabama9140.13×
Missouri8290.11×
Arizona8170.08×
Louisiana6930.11×
Minnesota5410.08×
Wisconsin5300.07×
Nevada5020.11×
New Hampshire4520.24×
Utah4470.1×
Mississippi4330.11×
Maine4240.24×
Oregon4020.07×
Oklahoma4000.07×
Rhode Island3850.25×
Kansas3780.1×
Arkansas3730.09×
Iowa3300.08×
Hawaii1870.09×
New Mexico1850.08×
Idaho1840.08×
Nebraska1660.07×
Vermont1530.18×
Alaska990.1×
Montana760.06×
North Dakota680.07×
South Dakota640.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kings Dominion audience
BrandAffinityCategory
Building envelope20×Home & Garden
Kevin Harrington (entrepreneur)47.46×Business & Career
Urban horticulture5.18×Home & Garden
Kikar HaShabbat23.27×News
Dog breed1.66×Pets & Animals
Vocal harmony5.75×Music & Radio
Governor of Michigan9.17×Politics & Society
Goop6.55×Internet & Social Media
Historic site4.7×Arts & Culture
Grinch4.43×Movies & TV
Mathcore7.17×Music & Radio
Nebraska Cornhuskers football3.22×Sports
Wok5.76×Food & Beverages
Kay Arthur20×Literature
The Gruffalo (film)15.78×Movies & TV
Harlow9.79×Travel & Leisure
Fairy godmother5.99×Literature
Home staging4.12×Home & Garden
Hibachi6.16×Food & Beverages
Jonathan Davis7.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kings Dominion audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.26
IndulgenceJOY1.18
Community OrientationOPEN1.16
Convenience OrientationPREMIUM1.13
Healthy LifestyleBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Kings Dominion
CountryShare
United States61.7%
Japan8.8%
Australia4.2%

See Kings Dominion audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Kings Dominion have in United States?

Kings Dominion has an estimated audience of 485,945 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Kings Dominion fans?

54.5% of Kings Dominion fans are female, 45.5% are male, with an average age of 35.9 years.

Which brands do Kings Dominion fans like most?

Kings Dominion fans show strongest brand affinity for Building envelope (20×), Kevin Harrington (entrepreneur) (47.46×), and Urban horticulture (5.18×) over the country average.

Where do Kings Dominion fans live in United States?

Kings Dominion fans in United States are most concentrated in Virginia (reach 257,084), Maryland (reach 63,005), and North Carolina (reach 42,445). These three regions account for the largest share of the active audience.

What other brands do Kings Dominion fans also like?

Beyond Kings Dominion itself, the audience over-indexes on Kevin Harrington (entrepreneur) (47.46×), Urban horticulture (5.18×), Kikar HaShabbat (23.27×), and Dog breed (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kings Dominion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.