Kings Dominion Audience in United States

Kings Dominion has an estimated audience of 485,945 people in United States. 54.5% are female, 45.5% are male, average age 35.9. Top regions: Virginia, Maryland, North Carolina. Top brand affinities: Google Maps, Capital One, Indeed.com, Fetty Wap, Enterprise Rent-A-Car.

The average Kings Dominion fan in United States is 35.9 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, North Carolina. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (7.67× the country average). Demographically, the Kings Dominion audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Kings Dominion fans

Demographic split for Kings Dominion audience in United States
MetricValue
Female54.5%
Male45.5%
Average age35.9
Estimated audience size485,945

Audience persona

The typical Kings Dominion fan in United States is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Kings Dominion in United States
RegionReachAffinity
Virginia257,08421.72×
Maryland63,0057.54×
North Carolina42,4452.9×
Pennsylvania14,1200.86×
Washington, District of Columbia9,4136.44×
New York8,3180.31×
Florida8,0580.24×
Ohio7,5160.5×
West Virginia6,3672.81×
New Jersey5,1610.42×
South Carolina4,5370.62×
California3,9500.07×
Texas3,7140.09×
Georgia3,7130.25×
Tennessee2,7350.28×
Michigan2,2160.17×
Delaware2,0691.54×
Massachusetts2,0540.21×
Illinois1,9560.12×
Indiana1,8920.21×
Kentucky1,8500.3×
Connecticut1,2970.27×
Washington9710.1×
Colorado9540.12×
Alabama9140.13×
Missouri8290.11×
Arizona8170.08×
Louisiana6930.11×
Minnesota5410.08×
Wisconsin5300.07×
Nevada5020.11×
New Hampshire4520.24×
Utah4470.1×
Mississippi4330.11×
Maine4240.24×
Oregon4020.07×
Oklahoma4000.07×
Rhode Island3850.25×
Kansas3780.1×
Arkansas3730.09×
Iowa3300.08×
Hawaii1870.09×
New Mexico1850.08×
Idaho1840.08×
Nebraska1660.07×
Vermont1530.18×
Alaska990.1×
Montana760.06×
North Dakota680.07×
South Dakota640.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kings Dominion audience
BrandAffinityCategory
Google Maps7.67×Internet & Social Media
Capital One7.1×Business & Career
Indeed.com6.35×Business & Career
Fetty Wap29.69×Music & Radio
Enterprise Rent-A-Car8.63×Cars & Mobility
Wizard World85.77×Literature
Outer Banks23.27×Travel & Leisure
Humidifier27.5×Home & Garden
Yankee Stadium34.85×Sports
Planet Fitness4.41×Sports
Khan Academy9.1×Business & Career
CarGurus6.31×Cars & Mobility
Beetlejuice4.93×Movies & TV
Google News5.85×News
Busch Gardens23.39×Travel & Leisure
Circle K6.83×Shopping
Dollywood20.3×Travel & Leisure
Pret a Manger28.67×Food & Beverages
DeviantArt5.95×Internet & Social Media
Aquarium of the Pacific47.46×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kings Dominion audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.26
IndulgenceJOY1.18
Community OrientationOPEN1.16
Convenience OrientationPREMIUM1.13
Healthy LifestyleBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Kings Dominion
CountryShare
United States61.7%
Japan8.8%
Australia4.2%

See Kings Dominion audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Kings Dominion have in United States?

Kings Dominion has an estimated audience of 485,945 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Kings Dominion fans?

54.5% of Kings Dominion fans are female, 45.5% are male, with an average age of 35.9 years.

Which brands do Kings Dominion fans like most?

Kings Dominion fans show strongest brand affinity for Google Maps (7.67×), Capital One (7.1×), and Indeed.com (6.35×) over the country average.

Where do Kings Dominion fans live in United States?

Kings Dominion fans in United States are most concentrated in Virginia (reach 257,084), Maryland (reach 63,005), and North Carolina (reach 42,445). These three regions account for the largest share of the active audience.

What other brands do Kings Dominion fans also like?

Beyond Kings Dominion itself, the audience over-indexes on Capital One (7.1×), Indeed.com (6.35×), Fetty Wap (29.69×), and Enterprise Rent-A-Car (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kings Dominion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.