Rascasse Audience Intelligence

Kings Dominion Audience in United States

A data profile of the people who buy, follow and care about Kings Dominion in United States — modelled from more than twelve digital signal sources. Kings Dominion has an estimated audience of 485,945 people in United States.

#34among Theme park in United States#3962among POI in United States#3008in Travel & Leisure

The average Kings Dominion fan in United States is 35.9 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, North Carolina.

Top brand affinities include Fetty Wap, Wizard World, Dollywood, with strongest over-indexing on Fetty Wap (50.93× the country average).

Demographically, the Kings Dominion audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kings Dominion fan in United States is balanced, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Fetty Wap.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kings Dominion profile in United States.

Audience size
486K
in United States
Gender
54.5%♀
45.5% male
Age
35.9
average years
Country rank
#37288
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kings Dominion fans

54.5% are female, 45.5% are male, average age 35.9.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Kings Dominion audience in United States
MetricValue
Female54.5%
Male45.5%
Average age35.9
Estimated audience size485,945
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Kings Dominion audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

61.7%

of the worldwide Kings Dominion audience comes from United States.

Worldwide audience distribution share by country for Kings Dominion
CountryShare
United States61.7%
Japan8.8%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kings Dominion audience in United States is strongest.

Fig. 05

Top regions by affinity

Kings Dominion fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K22.21×
02Maryland~60K7.59×
03Washington, District of Columbia~9K6.36×
04West Virginia~6K2.79×
05North Carolina~40K2.64×
06Delaware~2K1.53×
07Pennsylvania~10K0.81×
08Wyoming<1K0.66×
09South Carolina~5K0.63×
10South Dakota<1K0.60×
11North Dakota<1K0.60×
12Montana<1K0.56×
13Alaska<1K0.56×
14Ohio~8K0.51×
15New Jersey~5K0.44×
16Idaho<1K0.40×
17New Mexico<1K0.38×
18Hawaii<1K0.38×
19Rhode Island<1K0.38×
20Maine<1K0.37×
21Kentucky~2K0.36×
22Nebraska<1K0.36×
23New Hampshire<1K0.36×
24Mississippi~1K0.31×
25New York~8K0.30×
26Connecticut~1K0.30×
27Arkansas~1K0.30×
28Tennessee~3K0.29×
29Iowa~1K0.29×
30Kansas~1K0.28×
31Georgia~4K0.26×
32Oklahoma~1K0.26×
33Indiana~2K0.25×
34Florida~8K0.24×
35Massachusetts~2K0.24×
36Utah~1K0.24×
37Louisiana~1K0.23×
38Oregon~1K0.23×
39Nevada~1K0.23×
40Alabama~1K0.22×
41Michigan~3K0.20×
42Wisconsin~1K0.20×
43Missouri~1K0.19×
44Minnesota~1K0.19×
45Colorado~1K0.18×
46Arizona~2K0.17×
47Washington~2K0.16×
48Illinois~2K0.15×
49Texas~5K0.11×
50California~5K0.09×
Fig. 06

Affinity by region

Affinity by region — Kings Dominion, United States
0.09×1.00×22.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kings Dominion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kings Dominion audience
#·InterestCategoryAffinity×
01Wizard WorldLiterature70.99×
02Aquarium of the PacificTravel & Leisure60.63×
03Fetty WapMusic & Radio50.93×
04Soldier FieldSports45.81×
05FortinetTechnology & Electronics26.09×
06DollywoodTravel & Leisure23.32×
07Lambeau FieldSports21.26×
08Vera FarmigaMovies & TV20.00×
09Wrigley FieldSports19.75×
10Busch GardensTravel & Leisure18.40×
11King crabPets & Animals12.72×
1224 (TV series)Movies & TV9.98×
13Emmy RossumMovies & TV8.73×
14Adventure parkKids & Family7.81×
15Cold Stone CreameryFood & Beverages7.42×
16Six FlagsTravel & Leisure6.48×
17WingstopFood & Beverages2.92×
18FedExBusiness & Career2.82×
19Pizza HutFood & Beverages2.28×
20Planet FitnessSports2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kings Dominion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kings Dominion audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
PatriotismCONSERVATISM1.58×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kings Dominion audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kings Dominion have in United States?

Kings Dominion has an estimated audience of 485,945 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of Kings Dominion fans?

54.5% of Kings Dominion fans are female, 45.5% are male, with an average age of 35.9 years.

03

Which brands do Kings Dominion fans like most?

Kings Dominion fans show strongest brand affinity for Fetty Wap (50.93×), Wizard World (70.99×), and Dollywood (23.32×) over the country average.

04

Where do Kings Dominion fans live in United States?

Kings Dominion fans in United States are most concentrated in Virginia (reach ~300K), Maryland (reach ~60K), and North Carolina (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kings Dominion fans also like?

Beyond Kings Dominion itself, the audience over-indexes on Wizard World (70.99×), Dollywood (23.32×), Aquarium of the Pacific (60.63×), and Soldier Field (45.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kings Dominion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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