Kittery Trading Post Audience in United States

Kittery Trading Post logo

Kittery Trading Post has an estimated audience of 414,664 people in United States. 35.4% are female, 64.6% are male, average age 40.4. Top regions: Maine, New Hampshire, Massachusetts. Top brand affinities: Pillow, MK, Elsword, Israel, Keith Stanfield.

The average Kittery Trading Post fan in United States is 40.4 years old, more male, and lives primarily in Maine. The audience is concentrated in Maine, New Hampshire, Massachusetts. Top brand affinities include Pillow, MK, Elsword, with strongest over-indexing on Pillow (3.23× the country average). Demographically, the Kittery Trading Post audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Kittery Trading Post fans

Demographic split for Kittery Trading Post audience in United States
MetricValue
Female35.4%
Male64.6%
Average age40.4
Estimated audience size414,664

Audience persona

The typical Kittery Trading Post fan in United States is more male, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Kittery Trading Post in United States
RegionReachAffinity
Maine33,98522.88×
New Hampshire29,27017.91×
Massachusetts25,1843.08×
New York6,1030.26×
Connecticut4,1000.99×
Vermont2,0502.82×
Pennsylvania1,5120.11×
Rhode Island1,4661.11×
Florida1,3550.05×
North Carolina1,1330.09×
California1,0620.02×
Texas9870.03×
New Jersey9320.09×
Virginia7790.08×
Georgia5690.04×
Michigan5440.05×
Ohio5360.04×
Maryland5350.08×
Illinois4360.03×
Washington4260.05×
Tennessee4040.05×
South Carolina3830.06×
Indiana3140.04×
Missouri3090.05×
Colorado2940.05×
Wisconsin2180.03×
Arizona1920.02×
Kentucky1900.04×
Alabama1860.03×
Minnesota1700.03×
Louisiana1630.03×
Kansas1400.04×
West Virginia1350.07×
Washington, District of Columbia1260.1×
Oregon1260.03×
Oklahoma1060.02×
Iowa1010.03×
Arkansas970.03×
Utah960.03×
Nevada820.02×
Delaware780.07×
Montana700.06×
Nebraska570.03×
Mississippi560.02×
Hawaii520.03×
Idaho470.02×
New Mexico450.02×
Alaska440.05×
Wyoming260.04×
South Dakota250.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kittery Trading Post audience
BrandAffinityCategory
Pillow3.23×Home & Garden
MK4.93×Music & Radio
Elsword16.84×Games
Israel2.15×Travel & Leisure
Keith Stanfield5.21×Movies & TV
Hipster6.1×Politics & Society
ARCO1.66×Cars & Mobility
Governor of Michigan4.2×Politics & Society
Wikia1.72×Internet & Social Media
Goose (band)2.93×Pets & Animals
Vocal harmony2.06×Music & Radio
Hog Hunting1.55×Sports
Fairy godmother3.29×Literature
Urban horticulture1.57×Home & Garden
Goop2.3×Internet & Social Media
Home staging2.26×Home & Garden
Wok2.75×Food & Beverages
Grinch1.64×Movies & TV
Historic site1.67×Arts & Culture
N1 road (South Africa)1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kittery Trading Post audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
ExtroversionTHRILL1.51
Risk AppetiteTHRILL1.46
DIY MentalityTHRILL1.43
Quality AwarenessPREMIUM1.4
Urban LifestyleOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Kittery Trading Post
CountryShare
United States99.8%
Germany0.2%
Italy0.1%

See Kittery Trading Post audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Kittery Trading Post have in United States?

Kittery Trading Post has an estimated audience of 414,664 people in United States, concentrated in Maine and New Hampshire.

What is the gender split and age of Kittery Trading Post fans?

35.4% of Kittery Trading Post fans are female, 64.6% are male, with an average age of 40.4 years.

Which brands do Kittery Trading Post fans like most?

Kittery Trading Post fans show strongest brand affinity for Pillow (3.23×), MK (4.93×), and Elsword (16.84×) over the country average.

Where do Kittery Trading Post fans live in United States?

Kittery Trading Post fans in United States are most concentrated in Maine (reach 33,985), New Hampshire (reach 29,270), and Massachusetts (reach 25,184). These three regions account for the largest share of the active audience.

What other brands do Kittery Trading Post fans also like?

Beyond Kittery Trading Post itself, the audience over-indexes on MK (4.93×), Elsword (16.84×), Israel (2.15×), and Keith Stanfield (5.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kittery Trading Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.