Lake Forest, Illinois Audience in United States

Lake Forest, Illinois logo

Lake Forest, Illinois has an estimated audience of 357,052 people in United States. 66.1% are female, 33.9% are male, average age 42.8. Top regions: Illinois, California, Wisconsin. Top brand affinities: Justice, Sinaloa, Urban horticulture, Nebraska, Hammock camping.

The average Lake Forest, Illinois fan in United States is 42.8 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Wisconsin. Top brand affinities include Justice, Sinaloa, Urban horticulture, with strongest over-indexing on Justice (4.22× the country average). Demographically, the Lake Forest, Illinois audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Lake Forest, Illinois fans

Demographic split for Lake Forest, Illinois audience in United States
MetricValue
Female66.1%
Male33.9%
Average age42.8
Estimated audience size357,052

Audience persona

The typical Lake Forest, Illinois fan in United States is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Lake Forest, Illinois in United States
RegionReachAffinity
Illinois144,61012.16×
California23,5480.6×
Wisconsin21,7754.05×
Texas17,4400.57×
New York15,3920.77×
Florida13,9190.58×
Indiana13,3682.05×
Michigan12,4981.34×
Ohio10,0010.91×
Missouri8,0121.39×
Minnesota6,8821.35×
North Carolina6,7530.63×
Massachusetts6,2820.89×
Georgia6,2330.57×
Colorado6,1821.1×
Pennsylvania6,1630.51×
Arizona5,9680.82×
Iowa5,8942×
Virginia5,7230.66×
New Jersey5,2390.58×
Tennessee5,0050.7×
Washington3,9160.55×
South Carolina3,5000.65×
Maryland2,9530.48×
Kentucky2,7380.61×
Connecticut2,6800.75×
Kansas2,2730.81×
Arkansas2,2070.75×
Oregon2,0880.51×
Alabama1,9870.4×
Oklahoma1,9660.5×
Nevada1,8590.54×
Utah1,8070.57×
Louisiana1,7910.39×
Nebraska1,5070.84×
Washington, District of Columbia1,2891.2×
Mississippi1,2420.42×
Idaho8630.48×
New Hampshire8450.6×
Maine6880.54×
New Mexico6580.37×
Rhode Island6350.56×
Montana5950.6×
Hawaii5430.35×
South Dakota4890.59×
West Virginia4560.27×
Vermont4460.71×
North Dakota4190.57×
Delaware3250.33×
Alaska2730.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Forest, Illinois audience
BrandAffinityCategory
Justice4.22×Politics & Society
Sinaloa5.33×Travel & Leisure
Urban horticulture4.91×Home & Garden
Nebraska3.18×Travel & Leisure
Hammock camping7.91×Travel & Leisure
Northrop Grumman7.03×Business & Career
Electrolyte4.9×Health
N1 road (South Africa)4.25×Travel & Leisure
Pro-Ject4.01×Music & Radio
Acoustic music4.35×Music & Radio
Naperville, Illinois7.44×Travel & Leisure
Product design1.78×Business & Career
Hog Hunting3.06×Sports
Notre Dame Fighting Irish football4.51×Sports
Life of Pi7.91×Movies & TV
Hipster7.91×Politics & Society
Tipsy Elves7.91×Shopping
Voter registration3.77×Politics & Society
Keith Stanfield5.02×Movies & TV
Wikia2.58×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Forest, Illinois audience
TraitClusterScore
Family OrientationCONSERVATISM2.27
LGBTQ+ IdentityOPEN1.98
Risk AppetiteTHRILL1.74
Luxury OrientationPREMIUM1.65
Early Adopter MentalityPOWER1.57
Career OrientationPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Lake Forest, Illinois
CountryShare
United States99.1%
Germany0.7%
Italy0.2%

See Lake Forest, Illinois audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Lake Forest, Illinois have in United States?

Lake Forest, Illinois has an estimated audience of 357,052 people in United States, concentrated in Illinois and California.

What is the gender split and age of Lake Forest, Illinois fans?

66.1% of Lake Forest, Illinois fans are female, 33.9% are male, with an average age of 42.8 years.

Which brands do Lake Forest, Illinois fans like most?

Lake Forest, Illinois fans show strongest brand affinity for Justice (4.22×), Sinaloa (5.33×), and Urban horticulture (4.91×) over the country average.

Where do Lake Forest, Illinois fans live in United States?

Lake Forest, Illinois fans in United States are most concentrated in Illinois (reach 144,610), California (reach 23,548), and Wisconsin (reach 21,775). These three regions account for the largest share of the active audience.

What other brands do Lake Forest, Illinois fans also like?

Beyond Lake Forest, Illinois itself, the audience over-indexes on Sinaloa (5.33×), Urban horticulture (4.91×), Nebraska (3.18×), and Hammock camping (7.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Forest, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.