Laurel, Mississippi Audience in United States

Laurel, Mississippi logo

Laurel, Mississippi has an estimated audience of 368,703 people in United States. 66.8% are female, 33.2% are male, average age 41.3. Top regions: Mississippi, Texas, Florida. Top brand affinities: Israel, Governor of Michigan, Elsword, Goop, Historic site.

The average Laurel, Mississippi fan in United States is 41.3 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, Florida. Top brand affinities include Israel, Governor of Michigan, Elsword, with strongest over-indexing on Israel (1.59× the country average). Demographically, the Laurel, Mississippi audience skews more female with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Laurel, Mississippi fans

Demographic split for Laurel, Mississippi audience in United States
MetricValue
Female66.8%
Male33.2%
Average age41.3
Estimated audience size368,703

Audience persona

The typical Laurel, Mississippi fan in United States is more female, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Laurel, Mississippi in United States
RegionReachAffinity
Mississippi30,2619.96×
Texas24,6580.78×
Florida22,6430.91×
Alabama17,3923.38×
Louisiana16,8163.54×
California16,0740.4×
Georgia11,4861.01×
Tennessee11,0351.49×
Illinois9,4110.77×
New York8,3300.4×
Ohio7,9780.7×
North Carolina7,5790.68×
Missouri6,8611.15×
Michigan6,1690.64×
Indiana6,0190.89×
Pennsylvania5,7500.46×
Arkansas5,3951.78×
Arizona5,2650.7×
Virginia5,1350.57×
South Carolina4,7050.85×
Wisconsin4,6300.83×
Washington4,5740.62×
Kentucky4,3930.95×
Oklahoma4,2901.05×
New Jersey3,8880.41×
Minnesota3,8540.73×
Colorado3,8210.66×
Massachusetts3,4830.48×
Iowa3,4001.12×
Kansas3,1651.09×
Maryland2,8880.46×
Oregon2,8090.66×
Nevada1,9710.55×
Connecticut1,7330.47×
Nebraska1,7010.92×
Utah1,5940.48×
Idaho1,3060.71×
New Mexico9890.53×
West Virginia9630.56×
New Hampshire9010.62×
Maine8070.61×
Montana7240.71×
South Dakota6480.76×
Delaware5560.55×
Hawaii5510.35×
Rhode Island4970.42×
North Dakota4790.63×
Washington, District of Columbia3970.36×
Wyoming3720.68×
Vermont3460.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laurel, Mississippi audience
BrandAffinityCategory
Israel1.59×Travel & Leisure
Governor of Michigan4.99×Politics & Society
Elsword10.72×Games
Goop3.43×Internet & Social Media
Historic site2.63×Arts & Culture
Fairy godmother4.42×Literature
Wok3.59×Food & Beverages
Zoo Tycoon (series)10.72×Games
Hipster5.02×Politics & Society
Hibachi3.98×Food & Beverages
Google Home3.12×Technology & Electronics
headspace4.45×Health
Grinch1.9×Movies & TV
Vocal harmony2.11×Music & Radio
Cherish (group)5.07×Music & Radio
Penn & Teller3.54×Movies & TV
Mathcore3.31×Music & Radio
Home staging2.07×Home & Garden
Jeep Wagoneer2.25×Cars & Mobility
Grace Slick3.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laurel, Mississippi audience
TraitClusterScore
DIY MentalityTHRILL1.3
Family OrientationCONSERVATISM1.22
Community OrientationOPEN1.21
ExtroversionTHRILL1.19
Price SensitivityPREMIUM1.19
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Laurel, Mississippi
CountryShare
United States34.9%
Spain20.2%
Mexico10.8%

See Laurel, Mississippi audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Laurel, Mississippi have in United States?

Laurel, Mississippi has an estimated audience of 368,703 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of Laurel, Mississippi fans?

66.8% of Laurel, Mississippi fans are female, 33.2% are male, with an average age of 41.3 years.

Which brands do Laurel, Mississippi fans like most?

Laurel, Mississippi fans show strongest brand affinity for Israel (1.59×), Governor of Michigan (4.99×), and Elsword (10.72×) over the country average.

Where do Laurel, Mississippi fans live in United States?

Laurel, Mississippi fans in United States are most concentrated in Mississippi (reach 30,261), Texas (reach 24,658), and Florida (reach 22,643). These three regions account for the largest share of the active audience.

What other brands do Laurel, Mississippi fans also like?

Beyond Laurel, Mississippi itself, the audience over-indexes on Governor of Michigan (4.99×), Elsword (10.72×), Goop (3.43×), and Historic site (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laurel, Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.