Rascasse Audience Intelligence

Legacies Audience in United States

A data profile of the people who buy, follow and care about Legacies in United States — modelled from more than twelve digital signal sources. Legacies has an estimated audience of 1,771,079 people in United States.

The average Legacies fan in United States is 34.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The Vampire Diaries, Twilight (series), Dylan O'Brien, with strongest over-indexing on The Vampire Diaries (25.35× the country average).

Demographically, the Legacies audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Legacies fan in United States is more female, around 34.4 years old, with strong Tradition tendencies and a notable affinity for The Vampire Diaries.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legacies profile in United States.

Audience size
1.8M
in United States
Gender
71.3%
28.7% male
Age
34.4
average years
Country rank
#15653
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Legacies viewers

71.3% are female, 28.7% are male, average age 34.4.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Legacies audience in United States
MetricValue
Female71.3%
Male28.7%
Average age34.4
Estimated audience size1,771,079
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Legacies audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Legacies audience comes from United States.

Worldwide audience distribution share by country for Legacies
CountryShare
United States29.0%
Germany7.2%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legacies audience in United States is strongest.

Fig. 05

Top regions by affinity

Legacies fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.51×
02Louisiana~30K1.41×
03Arkansas~20K1.38×
04South Carolina~40K1.34×
05Alabama~30K1.29×
06Oklahoma~30K1.29×
07West Virginia~10K1.28×
08Kentucky~30K1.27×
09Georgia~70K1.20×
10Tennessee~40K1.19×
11Missouri~30K1.15×
12Texas~200K1.10×
13Ohio~60K1.07×
14North Carolina~60K1.06×
15Indiana~30K1.06×
16Kansas~10K1.05×
17Wyoming~3K1.01×
18Alaska~4K1.00×
19Idaho~9K0.99×
20Florida~100K0.98×
21Michigan~50K0.98×
22Iowa~10K0.98×
23North Dakota~4K0.98×
24Maryland~30K0.95×
25Nebraska~8K0.94×
26New Hampshire~7K0.93×
27Pennsylvania~60K0.92×
28Virginia~40K0.92×
29Arizona~30K0.92×
30Delaware~5K0.92×
31Montana~5K0.92×
32Nevada~20K0.90×
33New Mexico~8K0.90×
34South Dakota~4K0.90×
35Wisconsin~20K0.89×
36Utah~10K0.89×
37Maine~6K0.88×
38Rhode Island~5K0.88×
39Washington~30K0.87×
40Connecticut~20K0.87×
41Illinois~50K0.86×
42Oregon~20K0.86×
43New York~80K0.85×
44Hawaii~7K0.85×
45Minnesota~20K0.81×
46New Jersey~40K0.80×
47Colorado~20K0.80×
48California~200K0.77×
49Massachusetts~30K0.77×
50Washington, District of Columbia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Legacies, United States
0.70×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Legacies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Legacies audience
#·InterestCategoryAffinity×
01The Vampire DiariesMovies & TV25.35×
02Paul WesleyMovies & TV19.90×
03Grimm (TV series)Movies & TV19.89×
04Dracula UntoldMovies & TV19.56×
05Pan's LabyrinthMovies & TV19.24×
06Twilight (series)Movies & TV18.50×
07Crimson PeakMovies & TV16.94×
08Jeffrey Dean MorganMovies & TV11.45×
0924 (TV series)Movies & TV10.95×
10Revenge (TV series)Movies & TV10.19×
11Dylan O'BrienMovies & TV9.66×
12Pretty Little Liars (TV series)Movies & TV8.09×
13Gossip GirlMovies & TV7.28×
14Jennifer Love HewittMovies & TV7.09×
15ArrowMovies & TV5.39×
16Vikings (TV series)Movies & TV4.93×
17Stranger ThingsMovies & TV3.00×
18SupermanMovies & TV2.29×
19Harry PotterMovies & TV2.05×
20Do it yourself (DIY)Home & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Legacies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Legacies audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.80×
ExtroversionTHRILL1.37×
PatriotismCONSERVATISM1.33×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Legacies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Need for SecurityCONSERVATISM0.84×
Family OrientationCONSERVATISM0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Legacies have in United States?

Legacies has an estimated audience of 1,771,079 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Legacies viewers?

71.3% of Legacies fans are female, 28.7% are male, with an average age of 34.4 years.

03

Which brands do Legacies fans like most?

Legacies fans show strongest brand affinity for The Vampire Diaries (25.35×), Twilight (series) (18.5×), and Dylan O'Brien (9.66×) over the country average.

04

Where do Legacies fans live in United States?

Legacies fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Legacies fans also like?

Beyond Legacies itself, the audience over-indexes on Twilight (series) (18.5×), Dylan O'Brien (9.66×), Pan's Labyrinth (19.24×), and Grimm (TV series) (19.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Legacies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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