Legacies Audience in United States

Legacies has an estimated audience of 1,824,417 people in United States. 73.6% are female, 26.4% are male, average age 35.7. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Google Maps, Emma Stone, Wattpad, Indeed.com.

The average Legacies fan in United States is 35.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Google Maps, Emma Stone, with strongest over-indexing on Kia Sportage (22.29× the country average). Demographically, the Legacies audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Legacies fans

Demographic split for Legacies audience in United States
MetricValue
Female73.6%
Male26.4%
Average age35.7
Estimated audience size1,824,417

Audience persona

The typical Legacies fan in United States is more female, around 35.7 years old, with strong Tradition tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Legacies in United States
RegionReachAffinity
Texas182,9301.17×
California162,7390.81×
Florida129,2711.05×
New York91,6900.9×
Georgia71,7001.28×
Ohio62,7321.12×
North Carolina59,6891.09×
Pennsylvania57,4310.93×
Illinois54,7980.9×
Michigan48,3241.01×
Tennessee44,6831.22×
Virginia42,8930.97×
New Jersey37,5740.81×
Indiana36,4511.09×
South Carolina35,5901.3×
Missouri35,1451.2×
Arizona34,7530.93×
Louisiana33,8421.44×
Alabama33,4271.31×
Washington32,3000.88×
Kentucky30,3751.33×
Maryland29,5360.94×
Oklahoma27,5571.36×
Massachusetts27,3340.76×
Wisconsin24,4030.89×
Mississippi22,7111.51×
Colorado22,5340.78×
Minnesota21,4070.82×
Arkansas20,4011.36×
Oregon17,8690.85×
Connecticut15,8640.87×
Nevada15,5580.88×
Kansas15,1571.05×
Utah14,7200.9×
Iowa14,6340.97×
West Virginia10,9801.29×
Idaho9,0600.99×
Nebraska8,5350.93×
New Mexico8,2810.91×
New Hampshire6,5160.91×
Hawaii6,2980.8×
Maine5,4550.83×
Rhode Island4,8610.84×
Delaware4,3910.87×
Montana4,3280.86×
Washington, District of Columbia3,6370.66×
Alaska3,6060.92×
South Dakota3,5230.84×
North Dakota3,4880.93×
Wyoming2,7821.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Legacies audience
BrandAffinityCategory
Kia Sportage22.29×Cars & Mobility
Google Maps4.11×Internet & Social Media
Emma Stone10.2×Movies & TV
Wattpad10.32×Internet & Social Media
Indeed.com3.78×Business & Career
Alexander Skarsgård10.04×Movies & TV
Avatar (2009 film)16.09×Movies & TV
Elizabeth Olsen10.09×Movies & TV
Nina Dobrev11.27×Movies & TV
Capital One3.08×Business & Career
Superman2.01×Movies & TV
Paul Wesley18.6×Movies & TV
Enterprise Rent-A-Car4.49×Cars & Mobility
Liam Neeson7.26×Movies & TV
Dylan O'Brien8.77×Movies & TV
Ethan Hawke8.14×Movies & TV
Hugh Jackman9.01×Movies & TV
Beetlejuice3.33×Movies & TV
Honda HR-V17.43×Cars & Mobility
The Vampire Diaries10.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Legacies audience
TraitClusterScore
TraditionCONSERVATISM1.62
ExtroversionTHRILL1.42
DIY MentalityTHRILL1.23
MindfulnessBALANCE1.21
CreativityOPEN1.15
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Legacies
CountryShare
United States30.2%
Germany7.2%
India5.5%

See Legacies audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Legacies have in United States?

Legacies has an estimated audience of 1,824,417 people in United States, concentrated in Texas and California.

What is the gender split and age of Legacies fans?

73.6% of Legacies fans are female, 26.4% are male, with an average age of 35.7 years.

Which brands do Legacies fans like most?

Legacies fans show strongest brand affinity for Kia Sportage (22.29×), Google Maps (4.11×), and Emma Stone (10.2×) over the country average.

Where do Legacies fans live in United States?

Legacies fans in United States are most concentrated in Texas (reach 182,930), California (reach 162,739), and Florida (reach 129,271). These three regions account for the largest share of the active audience.

What other brands do Legacies fans also like?

Beyond Legacies itself, the audience over-indexes on Google Maps (4.11×), Emma Stone (10.2×), Wattpad (10.32×), and Indeed.com (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Legacies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.