A data profile of the people who buy, follow and care about Leonie Wesselow in United States — modelled from more than twelve digital signal sources. Leonie Wesselow has an estimated audience of 3,659 people in United States.
The average Leonie Wesselow fan in United States is 38.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Smoothie King, Andrew Lloyd Webber, QuikTrip, with strongest over-indexing on Smoothie King (9.56× the country average).
Demographically, the Leonie Wesselow audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Leonie Wesselow fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Smoothie King.
The key figures that characterise the Leonie Wesselow profile in United States.
65.6% are female, 34.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 38.6 |
| Estimated audience size | 3,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 16% |
Where the Leonie Wesselow audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | <1K | 1.25× | |
| 02 | Montana | <1K | 1.15× | |
| 03 | Kansas | <1K | 1.13× | |
| 04 | Iowa | <1K | 1.11× | |
| 05 | Maine | <1K | 1.11× | |
| 06 | Utah | <1K | 1.09× | |
| 07 | Louisiana | <1K | 1.07× | |
| 08 | Oklahoma | <1K | 1.07× | |
| 09 | Connecticut | <1K | 1.06× | |
| 10 | Nebraska | <1K | 1.06× | |
| 11 | Kentucky | <1K | 1.05× | |
| 12 | North Dakota | <1K | 1.04× | |
| 13 | Oregon | <1K | 1.03× | |
| 14 | New Hampshire | <1K | 1.03× | |
| 15 | Delaware | <1K | 1.03× | |
| 16 | South Dakota | <1K | 1.03× | |
| 17 | Idaho | <1K | 1.02× | |
| 18 | West Virginia | <1K | 1.02× | |
| 19 | New Mexico | <1K | 1.01× | |
| 20 | Rhode Island | <1K | 1.01× | |
| 21 | Nevada | <1K | 1.00× | |
| 22 | Arkansas | <1K | 1.00× | |
| 23 | Mississippi | <1K | 1.00× | |
| 24 | Hawaii | <1K | 1.00× | |
| 25 | Alaska | <1K | 1.00× | |
| 26 | Vermont | <1K | 1.00× | |
| 27 | Wisconsin | <1K | 0.99× | |
| 28 | Alabama | <1K | 0.99× | |
| 29 | Missouri | <1K | 0.98× | |
| 30 | South Carolina | <1K | 0.97× | |
| 31 | Minnesota | <1K | 0.97× | |
| 32 | Indiana | <1K | 0.96× | |
| 33 | Tennessee | <1K | 0.95× | |
| 34 | Maryland | <1K | 0.95× | |
| 35 | Colorado | <1K | 0.95× | |
| 36 | Arizona | <1K | 0.93× | |
| 37 | Massachusetts | <1K | 0.93× | |
| 38 | Washington | <1K | 0.92× | |
| 39 | Michigan | <1K | 0.91× | |
| 40 | Virginia | <1K | 0.91× | |
| 41 | New Jersey | <1K | 0.90× | |
| 42 | Ohio | <1K | 0.89× | |
| 43 | Georgia | <1K | 0.89× | |
| 44 | North Carolina | <1K | 0.89× | |
| 45 | Pennsylvania | <1K | 0.88× | |
| 46 | Illinois | <1K | 0.87× | |
| 47 | Florida | <1K | 0.82× | |
| 48 | New York | <1K | 0.82× | |
| 49 | Texas | <1K | 0.79× | |
| 50 | California | <1K | 0.74× |
The strongest cross-interests of the Leonie Wesselow audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andrew Lloyd Webber | Music & Radio | 25.32× | ||
| 02 | Smoothie King | Food & Beverages | 9.56× | ||
| 03 | Fine Wine & Good Spirits | Shopping | 9.51× | ||
| 04 | Roche Bobois | Home & Garden | 9.47× | ||
| 05 | Blaze Pizza | Food & Beverages | 8.03× | ||
| 06 | Anne Hathaway | Movies & TV | 3.90× | ||
| 07 | Millie Bobby Brown | Movies & TV | 3.54× | ||
| 08 | QuikTrip | Shopping | 3.43× | ||
| 09 | Rotten Tomatoes | Movies & TV | 2.95× | ||
| 10 | Sheetz | Cars & Mobility | 2.53× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 2.51× | ||
| 12 | 7-Eleven | Shopping | 2.47× | ||
| 13 | Wawa Inc. | Shopping | 2.34× | ||
| 14 | Britney Spears | Music & Radio | 1.95× | ||
| 15 | Spirit Halloween | Kids & Family | 1.94× | ||
| 16 | KFC | Food & Beverages | 1.81× | ||
| 17 | Dunkin' Donuts | Food & Beverages | 1.76× | ||
| 18 | IKEA | Home & Garden | 1.64× | ||
| 19 | Chipotle Mexican Grill | Food & Beverages | 1.64× | ||
| 20 | Innovation | Business & Career | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.78× | |
| Design Affinity | PREMIUM | 1.55× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.99× |
Leonie Wesselow has an estimated audience of 3,659 people in United States, concentrated in California and Texas.
65.6% of Leonie Wesselow fans are female, 34.4% are male, with an average age of 38.6 years.
Leonie Wesselow fans show strongest brand affinity for Smoothie King (9.56×), Andrew Lloyd Webber (25.32×), and QuikTrip (3.43×) over the country average.
Leonie Wesselow fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.
Beyond Leonie Wesselow itself, the audience over-indexes on Andrew Lloyd Webber (25.32×), QuikTrip (3.43×), Millie Bobby Brown (3.54×), and Fine Wine & Good Spirits (9.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Leonie Wesselow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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