Lester Holt Audience in United States

Lester Holt logo

Lester Holt has an estimated audience of 1,165,744 people in United States. 66.5% are female, 33.5% are male, average age 45.4. Top regions: California, Florida, Texas. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.

The average Lester Holt fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Lester Holt audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Lester Holt fans

Demographic split for Lester Holt audience in United States
MetricValue
Female66.5%
Male33.5%
Average age45.4
Estimated audience size1,165,744

Audience persona

The typical Lester Holt fan in United States is more female, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Lester Holt in United States
RegionReachAffinity
California101,7650.79×
Florida86,2631.09×
Texas81,3220.81×
New York72,2751.11×
Illinois57,6381.48×
Ohio43,2621.2×
Pennsylvania42,8041.09×
North Carolina40,6921.16×
Michigan38,0341.25×
Georgia37,5561.05×
Virginia34,7561.22×
New Jersey28,0480.95×
Tennessee27,8091.19×
Maryland27,4241.37×
Indiana24,8431.17×
South Carolina23,4041.33×
Massachusetts22,4090.98×
Missouri22,3261.19×
Washington21,6060.92×
Wisconsin18,0541.03×
Minnesota17,9051.07×
Colorado16,5160.9×
Kentucky16,3331.12×
Louisiana15,2001.01×
Connecticut14,3351.23×
Oregon12,3020.92×
Arizona11,7600.49×
Iowa11,5771.21×
Mississippi11,3581.18×
Oklahoma11,2850.87×
Alabama10,6040.65×
Nevada9,4460.84×
Kansas8,8480.96×
Arkansas8,4740.88×
Utah6,6690.64×
West Virginia5,7251.05×
Maine5,4301.3×
Rhode Island5,3721.45×
Nebraska5,2210.89×
Idaho4,9730.85×
Washington, District of Columbia4,8991.4×
New Mexico4,4860.77×
New Hampshire3,4320.75×
Delaware3,0160.94×
Hawaii2,9560.59×
Montana2,4350.75×
Vermont2,1831.07×
North Dakota1,9600.82×
South Dakota1,7300.64×
Alaska1,6630.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lester Holt audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lester Holt audience
TraitClusterScore
Quality AwarenessPREMIUM1.99
PatriotismCONSERVATISM1.48
IndividualismJOY1.42
Community OrientationOPEN1.33
Need for SecurityCONSERVATISM1.28
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Lester Holt
CountryShare
United States93.2%
Canada2.5%
United Kingdom0.7%

See Lester Holt audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Lester Holt have in United States?

Lester Holt has an estimated audience of 1,165,744 people in United States, concentrated in California and Florida.

What is the gender split and age of Lester Holt fans?

66.5% of Lester Holt fans are female, 33.5% are male, with an average age of 45.4 years.

Which brands do Lester Holt fans like most?

Lester Holt fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do Lester Holt fans live in United States?

Lester Holt fans in United States are most concentrated in California (reach 101,765), Florida (reach 86,263), and Texas (reach 81,322). These three regions account for the largest share of the active audience.

What other brands do Lester Holt fans also like?

Beyond Lester Holt itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lester Holt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.