Rascasse Audience Intelligence

LGBT tourism Audience in United States

A data profile of the people who buy, follow and care about LGBT tourism in United States — modelled from more than twelve digital signal sources. LGBT tourism has an estimated audience of 925,949 people in United States.

#51among Travel type in United States#8949among Topic in United States#1877in Travel & Leisure

The average LGBT tourism fan in United States is 29.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Judy Garland, Kathy Griffin, Janet Jackson, with strongest over-indexing on Judy Garland (31.69× the country average).

Demographically, the LGBT tourism audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical LGBT tourism fan in United States is balanced, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Judy Garland.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LGBT tourism profile in United States.

Audience size
926K
in United States
Gender
52.3%♀
47.7% male
Age
29.9
average years
Country rank
#24938
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LGBT tourism fans

52.3% are female, 47.7% are male, average age 29.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for LGBT tourism audience in United States
MetricValue
Female52.3%
Male47.7%
Average age29.9
Estimated audience size925,949
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the LGBT tourism audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3912%
40-4910%
50+9%
Fig. 04

Worldwide distribution

27.5%

of the worldwide LGBT tourism audience comes from United States.

Worldwide audience distribution share by country for LGBT tourism
CountryShare
United States27.5%
Ukraine20.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LGBT tourism audience in United States is strongest.

Fig. 05

Top regions by affinity

LGBT tourism fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K1.14×
02Oregon~10K1.11×
03South Carolina~20K1.09×
04Missouri~20K1.06×
05Minnesota~10K1.05×
06Arizona~20K1.02×
07Massachusetts~20K1.01×
08Washington~20K1.00×
09Michigan~20K0.99×
10Virginia~20K0.99×
11Ohio~30K0.98×
12Georgia~30K0.98×
13North Carolina~30K0.98×
14New Jersey~20K0.98×
15Pennsylvania~30K0.97×
16Illinois~30K0.96×
17Florida~60K0.93×
18New York~50K0.93×
19Texas~70K0.92×
20California~90K0.91×
Fig. 06

Affinity by region

Affinity by region — LGBT tourism, United States
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LGBT tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LGBT tourism audience
#·InterestCategoryAffinity×
01Chris ColferMovies & TV63.94×
02Colton HaynesFashion & Accessoires60.59×
03LGBT in the United StatesPolitics & Society58.48×
04Carly Rae JepsenMusic & Radio57.03×
05Michelle VisageMovies & TV56.33×
06Gay villageTravel & Leisure56.20×
07Instinct (magazine)Internet & Social Media55.93×
08Sharon NeedlesMusic & Radio52.87×
09Donna SummerMusic & Radio50.10×
10Kathy GriffinMovies & TV50.00×
11Greenwich VillageTravel & Leisure41.50×
12Ian McKellenMovies & TV38.64×
13The AdvocateNews37.06×
14Judy GarlandMovies & TV31.69×
15Janet JacksonMusic & Radio24.54×
16CherMusic & Radio17.57×
17MadonnaMusic & Radio15.64×
18Schitt's CreekMovies & TV15.54×
19GodzillaMovies & TV5.69×
20SupermanMovies & TV3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LGBT tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LGBT tourism audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.09×
Luxury OrientationPREMIUM2.14×
TravellingTHRILL2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LGBT tourism audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.84×
TraditionCONSERVATISM0.91×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LGBT tourism have in United States?

LGBT tourism has an estimated audience of 925,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LGBT tourism fans?

52.3% of LGBT tourism fans are female, 47.7% are male, with an average age of 29.9 years.

03

Which brands do LGBT tourism fans like most?

LGBT tourism fans show strongest brand affinity for Judy Garland (31.69×), Kathy Griffin (50×), and Janet Jackson (24.54×) over the country average.

04

Where do LGBT tourism fans live in United States?

LGBT tourism fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do LGBT tourism fans also like?

Beyond LGBT tourism itself, the audience over-indexes on Kathy Griffin (50×), Janet Jackson (24.54×), Ian McKellen (38.64×), and Donna Summer (50.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See LGBT tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LGBT tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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