LGBT tourism Audience in United States
LGBT tourism has an estimated audience of 925,949 people in United States. 52.3% are female, 47.7% are male, average age 29.9. Top regions: South Carolina, Missouri, Florida. Top brand affinities: Judy Garland, Kathy Griffin, Andrew Christian, Ian McKellen, Donna Summer.
The average LGBT tourism fan in United States is 29.9 years old, balanced, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Missouri, Florida. Top brand affinities include Judy Garland, Kathy Griffin, Andrew Christian, with strongest over-indexing on Judy Garland (31.69× the country average). Demographically, the LGBT tourism audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of LGBT tourism fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 29.9 |
| Estimated audience size | 925,949 |
Audience persona
The typical LGBT tourism fan in United States is balanced, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Judy Garland.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 24,858 | 1.78× |
| Missouri | 23,457 | 1.57× |
| Florida | 23,276 | 0.37× |
| Texas | 23,143 | 0.29× |
| North Carolina | 22,521 | 0.81× |
| Ohio | 22,430 | 0.79× |
| Georgia | 22,338 | 0.78× |
| Michigan | 22,329 | 0.92× |
| California | 21,400 | 0.21× |
| Arizona | 21,389 | 1.13× |
| New York | 21,340 | 0.41× |
| Pennsylvania | 21,295 | 0.68× |
| Connecticut | 21,119 | 2.27× |
| Oregon | 20,705 | 1.95× |
| Virginia | 20,448 | 0.91× |
| New Jersey | 20,296 | 0.86× |
| Illinois | 19,973 | 0.65× |
| Minnesota | 19,843 | 1.5× |
| Massachusetts | 19,640 | 1.08× |
| Washington | 19,172 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Judy Garland | 31.69× | Movies & TV |
| Kathy Griffin | 50× | Movies & TV |
| Andrew Christian | 54.62× | Fashion & Accessoires |
| Ian McKellen | 38.64× | Movies & TV |
| Donna Summer | 50.1× | Music & Radio |
| Janet Jackson | 24.54× | Music & Radio |
| Carly Rae Jepsen | 57.03× | Music & Radio |
| Colton Haynes | 60.59× | Fashion & Accessoires |
| Cher | 17.57× | Music & Radio |
| Chris Colfer | 63.94× | Movies & TV |
| Instinct (magazine) | 55.93× | Internet & Social Media |
| Gay village | 56.2× | Travel & Leisure |
| Michelle Visage | 56.33× | Movies & TV |
| LGBT in the United States | 58.48× | Politics & Society |
| The Advocate | 37.06× | News |
| Madonna | 15.64× | Music & Radio |
| Greenwich Village | 41.5× | Travel & Leisure |
| Superman | 3.19× | Movies & TV |
| Sharon Needles | 52.87× | Music & Radio |
| How to Train Your Dragon | 10.29× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 28.99 |
| Mindfulness | BALANCE | 1.66 |
| Design Affinity | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Ukraine | 20.5% |
| Germany | 6.6% |
See LGBT tourism audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
Frequently asked questions
How many fans does LGBT tourism have in United States?
LGBT tourism has an estimated audience of 925,949 people in United States, concentrated in South Carolina and Missouri.
What is the gender split and age of LGBT tourism fans?
52.3% of LGBT tourism fans are female, 47.7% are male, with an average age of 29.9 years.
Which brands do LGBT tourism fans like most?
LGBT tourism fans show strongest brand affinity for Judy Garland (31.69×), Kathy Griffin (50×), and Andrew Christian (54.62×) over the country average.
Where do LGBT tourism fans live in United States?
LGBT tourism fans in United States are most concentrated in South Carolina (reach 24,858), Missouri (reach 23,457), and Florida (reach 23,276). These three regions account for the largest share of the active audience.
What other brands do LGBT tourism fans also like?
Beyond LGBT tourism itself, the audience over-indexes on Kathy Griffin (50×), Andrew Christian (54.62×), Ian McKellen (38.64×), and Donna Summer (50.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for LGBT tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.