The Advocate Audience in United States

The Advocate has an estimated audience of 1,237,326 people in United States. 47.5% are female, 52.5% are male, average age 37.2. Top regions: Louisiana, Texas, Mississippi. Top brand affinities: Product design, UK garage, Isometric exercise, Natural rubber, Stamp collecting.
The average The Advocate fan in United States is 37.2 years old, balanced, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, Mississippi. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (3.89× the country average). Demographically, the The Advocate audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Advocate fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 37.2 |
| Estimated audience size | 1,237,326 |
Audience persona
The typical The Advocate fan in United States is balanced, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 609,971 | 38.23× |
| Texas | 42,575 | 0.4× |
| Mississippi | 18,963 | 1.86× |
| California | 16,469 | 0.12× |
| Alabama | 16,027 | 0.93× |
| Washington | 14,766 | 0.59× |
| Florida | 13,949 | 0.17× |
| New York | 9,766 | 0.14× |
| Utah | 9,369 | 0.85× |
| Georgia | 9,030 | 0.24× |
| Virginia | 6,348 | 0.21× |
| North Carolina | 6,073 | 0.16× |
| Oregon | 5,838 | 0.41× |
| Tennessee | 5,796 | 0.23× |
| Idaho | 5,151 | 0.83× |
| Illinois | 5,111 | 0.12× |
| Massachusetts | 4,285 | 0.18× |
| Ohio | 3,802 | 0.1× |
| Pennsylvania | 3,731 | 0.09× |
| Arizona | 3,326 | 0.13× |
| Colorado | 3,139 | 0.16× |
| New Jersey | 3,062 | 0.1× |
| Arkansas | 2,633 | 0.26× |
| Michigan | 2,561 | 0.08× |
| Maryland | 2,450 | 0.12× |
| South Carolina | 2,412 | 0.13× |
| Missouri | 2,365 | 0.12× |
| Connecticut | 2,349 | 0.19× |
| Minnesota | 2,316 | 0.13× |
| Washington, District of Columbia | 2,129 | 0.57× |
| Montana | 2,064 | 0.6× |
| Wisconsin | 1,714 | 0.09× |
| Indiana | 1,669 | 0.07× |
| Nevada | 1,656 | 0.14× |
| Oklahoma | 1,528 | 0.11× |
| Kentucky | 1,519 | 0.1× |
| Nebraska | 1,457 | 0.23× |
| New Mexico | 1,393 | 0.22× |
| Iowa | 1,171 | 0.11× |
| Kansas | 1,082 | 0.11× |
| Maine | 1,054 | 0.24× |
| Wyoming | 499 | 0.27× |
| New Hampshire | 454 | 0.09× |
| Alaska | 429 | 0.16× |
| Hawaii | 393 | 0.07× |
| Vermont | 389 | 0.18× |
| West Virginia | 348 | 0.06× |
| Rhode Island | 348 | 0.09× |
| Delaware | 285 | 0.08× |
| North Dakota | 239 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.89× | Business & Career |
| UK garage | 5.25× | Music & Radio |
| Isometric exercise | 7.29× | Sports |
| Natural rubber | 1.68× | Cars & Mobility |
| Stamp collecting | 3.48× | Home & Garden |
| 3D printing | 1.76× | Technology & Electronics |
| Bank account | 1.53× | Business & Career |
| Electrolyte | 2.88× | Health |
| IS (Infinite Stratos) | 1.73× | Literature |
| Necktie | 2.14× | Fashion & Accessoires |
| Pro-Ject | 1.67× | Music & Radio |
| Janitor | 2.5× | Home & Garden |
| Emilio Estefan | 5.65× | Music & Radio |
| Iowa Lottery | 3.95× | Games |
| Solo climbing | 2.55× | Sports |
| Laneige | 1.76× | Beauty & Wellness |
| Albany County, New York | 3.55× | Travel & Leisure |
| Atkins diet | 1.55× | Health |
| Fast Five | 2.33× | Movies & TV |
| Enfamil | 1.8× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 19.66 |
| Family Orientation | CONSERVATISM | 1.66 |
| Sustainability | BALANCE | 1.65 |
| Quality Awareness | PREMIUM | 1.58 |
| Early Adopter Mentality | POWER | 1.44 |
| Mindfulness | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.1% |
| Australia | 13.8% |
| United Kingdom | 3.7% |
See The Advocate audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does The Advocate have in United States?
The Advocate has an estimated audience of 1,237,326 people in United States, concentrated in Louisiana and Texas.
What is the gender split and age of The Advocate fans?
47.5% of The Advocate fans are female, 52.5% are male, with an average age of 37.2 years.
Which brands do The Advocate fans like most?
The Advocate fans show strongest brand affinity for Product design (3.89×), UK garage (5.25×), and Isometric exercise (7.29×) over the country average.
Where do The Advocate fans live in United States?
The Advocate fans in United States are most concentrated in Louisiana (reach 609,971), Texas (reach 42,575), and Mississippi (reach 18,963). These three regions account for the largest share of the active audience.
What other brands do The Advocate fans also like?
Beyond The Advocate itself, the audience over-indexes on UK garage (5.25×), Isometric exercise (7.29×), Natural rubber (1.68×), and Stamp collecting (3.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Advocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.