Rascasse Audience Intelligence

The Advocate Audience in United States

A data profile of the people who buy, follow and care about The Advocate in United States — modelled from more than twelve digital signal sources. The Advocate has an estimated audience of 1,228,788 people in United States.

#50among Newspaper in United States#627among Website / Newspaper / Magazine in United States#138in News

The average The Advocate fan in United States is 37.2 years old, balanced, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, California.

Top brand affinities include LGBT tourism, New York Post, Gender studies, with strongest over-indexing on LGBT tourism (37.06× the country average).

Demographically, the The Advocate audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Advocate fan in United States is balanced, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for LGBT tourism.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Advocate profile in United States.

Audience size
1.2M
in United States
Gender
47.5%♀
52.5% male
Age
37.2
average years
Country rank
#20517
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Advocate

47.5% are female, 52.5% are male, average age 37.2.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for The Advocate audience in United States
MetricValue
Female47.5%
Male52.5%
Average age37.2
Estimated audience size1,228,788
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the The Advocate audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

69.9%

of the worldwide The Advocate audience comes from United States.

Worldwide audience distribution share by country for The Advocate
CountryShare
United States69.9%
Australia14.0%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Advocate audience in United States is strongest.

Fig. 05

Top regions by affinity

The Advocate fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~600K37.99×
02Mississippi~20K1.88×
03Alabama~20K0.95×
04Idaho~6K0.91×
05Utah~9K0.82×
06South Dakota~2K0.74×
07North Dakota~2K0.72×
08Montana~2K0.71×
09Alaska~2K0.69×
10Vermont~1K0.68×
11West Virginia~4K0.66×
12Delaware~2K0.65×
13Rhode Island~2K0.63×
14Washington, District of Columbia~2K0.63×
15Hawaii~3K0.61×
16Washington~10K0.59×
17New Hampshire~3K0.59×
18Maine~2K0.49×
19Oregon~7K0.47×
20New Mexico~3K0.46×
21Nebraska~3K0.44×
22Arkansas~4K0.42×
23Kansas~4K0.42×
24Iowa~4K0.41×
25Texas~40K0.39×
26Oklahoma~5K0.38×
27Kentucky~6K0.37×
28Nevada~4K0.35×
29Connecticut~4K0.34×
30Tennessee~8K0.31×
31Indiana~7K0.31×
32Wisconsin~6K0.31×
33South Carolina~6K0.31×
34Georgia~10K0.29×
35Missouri~6K0.29×
36Virginia~8K0.28×
37Minnesota~5K0.28×
38Maryland~6K0.27×
39Colorado~5K0.27×
40Massachusetts~6K0.26×
41Arizona~6K0.25×
42Michigan~8K0.24×
43North Carolina~9K0.23×
44New Jersey~7K0.22×
45Ohio~8K0.21×
46Florida~20K0.20×
47Pennsylvania~8K0.20×
48Illinois~8K0.19×
49New York~10K0.18×
50California~20K0.14×
Fig. 06

Affinity by region

Affinity by region — The Advocate, United States
0.14×1.00×37.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Advocate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Advocate audience
#·InterestCategoryAffinity×
01LGBT tourismTravel & Leisure37.06×
02Transgender activismPolitics & Society26.30×
03Gender studiesPolitics & Society16.14×
04Boxer shortsFashion & Accessoires15.63×
05New York PostNews7.30×
06MadonnaMusic & Radio4.83×
07Disneyland ParisTravel & Leisure4.78×
08PoliticoPolitics & Society3.95×
09Family carCars & Mobility3.85×
10Henry CavillMovies & TV3.75×
11YMCAPolitics & Society3.60×
12Broadway theatreTravel & Leisure3.46×
13Emmy AwardMovies & TV3.10×
14Gay pridePolitics & Society2.92×
15Sustainable energyHome & Garden2.71×
16Real propertyHome & Garden2.23×
17Britney SpearsMusic & Radio2.07×
18Online newspaperNews1.95×
19Nonprofit organizationPolitics & Society1.61×
20IKEAHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Advocate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Advocate audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.69×
IndividualismJOY1.66×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Advocate audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
DIY MentalityTHRILL0.82×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Advocate have in United States?

The Advocate has an estimated audience of 1,228,788 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of The Advocate fans?

47.5% of The Advocate fans are female, 52.5% are male, with an average age of 37.2 years.

03

Which brands do The Advocate fans like most?

The Advocate fans show strongest brand affinity for LGBT tourism (37.06×), New York Post (7.3×), and Gender studies (16.14×) over the country average.

04

Where do The Advocate fans live in United States?

The Advocate fans in United States are most concentrated in Louisiana (reach ~600K), Texas (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Advocate fans also like?

Beyond The Advocate itself, the audience over-indexes on New York Post (7.3×), Gender studies (16.14×), Transgender activism (26.3×), and Broadway theatre (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Advocate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Advocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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