The Advocate Audience in United States

The Advocate logo

The Advocate has an estimated audience of 1,237,326 people in United States. 47.5% are female, 52.5% are male, average age 37.2. Top regions: Louisiana, Texas, Mississippi. Top brand affinities: Product design, UK garage, Isometric exercise, Natural rubber, Stamp collecting.

The average The Advocate fan in United States is 37.2 years old, balanced, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, Mississippi. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (3.89× the country average). Demographically, the The Advocate audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Advocate fans

Demographic split for The Advocate audience in United States
MetricValue
Female47.5%
Male52.5%
Average age37.2
Estimated audience size1,237,326

Audience persona

The typical The Advocate fan in United States is balanced, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for The Advocate in United States
RegionReachAffinity
Louisiana609,97138.23×
Texas42,5750.4×
Mississippi18,9631.86×
California16,4690.12×
Alabama16,0270.93×
Washington14,7660.59×
Florida13,9490.17×
New York9,7660.14×
Utah9,3690.85×
Georgia9,0300.24×
Virginia6,3480.21×
North Carolina6,0730.16×
Oregon5,8380.41×
Tennessee5,7960.23×
Idaho5,1510.83×
Illinois5,1110.12×
Massachusetts4,2850.18×
Ohio3,8020.1×
Pennsylvania3,7310.09×
Arizona3,3260.13×
Colorado3,1390.16×
New Jersey3,0620.1×
Arkansas2,6330.26×
Michigan2,5610.08×
Maryland2,4500.12×
South Carolina2,4120.13×
Missouri2,3650.12×
Connecticut2,3490.19×
Minnesota2,3160.13×
Washington, District of Columbia2,1290.57×
Montana2,0640.6×
Wisconsin1,7140.09×
Indiana1,6690.07×
Nevada1,6560.14×
Oklahoma1,5280.11×
Kentucky1,5190.1×
Nebraska1,4570.23×
New Mexico1,3930.22×
Iowa1,1710.11×
Kansas1,0820.11×
Maine1,0540.24×
Wyoming4990.27×
New Hampshire4540.09×
Alaska4290.16×
Hawaii3930.07×
Vermont3890.18×
West Virginia3480.06×
Rhode Island3480.09×
Delaware2850.08×
North Dakota2390.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Advocate audience
BrandAffinityCategory
Product design3.89×Business & Career
UK garage5.25×Music & Radio
Isometric exercise7.29×Sports
Natural rubber1.68×Cars & Mobility
Stamp collecting3.48×Home & Garden
3D printing1.76×Technology & Electronics
Bank account1.53×Business & Career
Electrolyte2.88×Health
IS (Infinite Stratos)1.73×Literature
Necktie2.14×Fashion & Accessoires
Pro-Ject1.67×Music & Radio
Janitor2.5×Home & Garden
Emilio Estefan5.65×Music & Radio
Iowa Lottery3.95×Games
Solo climbing2.55×Sports
Laneige1.76×Beauty & Wellness
Albany County, New York3.55×Travel & Leisure
Atkins diet1.55×Health
Fast Five2.33×Movies & TV
Enfamil1.8×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Advocate audience
TraitClusterScore
LGBTQ+ IdentityOPEN19.66
Family OrientationCONSERVATISM1.66
SustainabilityBALANCE1.65
Quality AwarenessPREMIUM1.58
Early Adopter MentalityPOWER1.44
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for The Advocate
CountryShare
United States69.1%
Australia13.8%
United Kingdom3.7%

See The Advocate audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Advocate have in United States?

The Advocate has an estimated audience of 1,237,326 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of The Advocate fans?

47.5% of The Advocate fans are female, 52.5% are male, with an average age of 37.2 years.

Which brands do The Advocate fans like most?

The Advocate fans show strongest brand affinity for Product design (3.89×), UK garage (5.25×), and Isometric exercise (7.29×) over the country average.

Where do The Advocate fans live in United States?

The Advocate fans in United States are most concentrated in Louisiana (reach 609,971), Texas (reach 42,575), and Mississippi (reach 18,963). These three regions account for the largest share of the active audience.

What other brands do The Advocate fans also like?

Beyond The Advocate itself, the audience over-indexes on UK garage (5.25×), Isometric exercise (7.29×), Natural rubber (1.68×), and Stamp collecting (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Advocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.