Rascasse Audience Intelligence

Instinct (magazine) Audience in United States

A data profile of the people who buy, follow and care about Instinct (magazine) in United States — modelled from more than twelve digital signal sources. Instinct (magazine) has an estimated audience of 710,694 people in United States.

#941among Website / Newspaper / Magazine in United States#313in Internet & Social Media

Instinct (magazine) fans in United States are concentrated in California, with strong brand affinity for New York Post.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New York Post, LGBT tourism, Transgender activism, with strongest over-indexing on New York Post (23.32× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Instinct (magazine) fan in United States shows strong Quality Awareness tendencies and a notable affinity for New York Post.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Instinct (magazine) profile in United States.

Audience size
711K
in United States
Country rank
#29632
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Instinct (magazine)

Fig. 02

Gender split

Demographic split for Instinct (magazine) audience in United States
MetricValue
Estimated audience size710,694
Fig. 04

Worldwide distribution

56.9%

of the worldwide Instinct (magazine) audience comes from United States.

Worldwide audience distribution share by country for Instinct (magazine)
CountryShare
United States56.9%
Spain11.1%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Instinct (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Instinct (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K1.32×
02Texas~80K1.27×
03Louisiana~10K1.27×
04Kansas~7K1.26×
05California~90K1.23×
06North Carolina~20K1.19×
07Oklahoma~9K1.14×
08Mississippi~7K1.14×
09Nebraska~4K1.12×
10Alaska~2K1.12×
11Tennessee~20K1.11×
12Alabama~10K1.10×
13South Carolina~10K1.09×
14Missouri~10K1.06×
15Maine~3K1.06×
16Virginia~20K1.05×
17Arizona~10K1.04×
18New Mexico~4K1.04×
19New York~40K1.03×
20Maryland~10K1.03×
21Kentucky~9K1.03×
22Arkansas~6K1.03×
23Nevada~7K1.02×
24Hawaii~3K1.02×
25Pennsylvania~20K1.01×
26Indiana~10K1.00×
27Illinois~20K0.99×
28New Jersey~20K0.97×
29South Dakota~2K0.97×
30Florida~50K0.96×
31Michigan~20K0.96×
32Washington~10K0.96×
33Oregon~8K0.96×
34Connecticut~7K0.94×
35West Virginia~3K0.94×
36Delaware~2K0.94×
37Ohio~20K0.92×
38Minnesota~9K0.92×
39Idaho~3K0.92×
40North Dakota~1K0.92×
41Vermont~1K0.92×
42Montana~2K0.91×
43Wisconsin~9K0.90×
44Iowa~5K0.90×
45Massachusetts~10K0.89×
46Rhode Island~2K0.88×
47Utah~5K0.84×
48New Hampshire~2K0.84×
49Washington, District of Columbia~2K0.84×
50Colorado~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Instinct (magazine), United States
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Instinct (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Instinct (magazine) audience
#·InterestCategoryAffinity×
01LGBT tourismTravel & Leisure55.93×
02Transgender activismPolitics & Society39.69×
03New York PostNews23.32×
04Adam LambertMusic & Radio13.66×
05Gender studiesPolitics & Society10.05×
06MadonnaMusic & Radio7.50×
07Henry CavillMovies & TV6.14×
08Tabloid (newspaper format)Literature5.82×
09Family carCars & Mobility5.61×
10QVCMovies & TV4.48×
11Sustainable energyHome & Garden4.21×
12FedExBusiness & Career3.53×
13Britney SpearsMusic & Radio3.04×
14Mortgage loansBusiness & Career2.91×
15TMZInternet & Social Media2.74×
16TV talkshowsMovies & TV2.50×
17Shopping mallsShopping2.33×
18AirbnbTravel & Leisure2.29×
19PinterestInternet & Social Media2.06×
20McDonald'sFood & Beverages2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Instinct (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Instinct (magazine) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.60×
Family OrientationCONSERVATISM2.45×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Instinct (magazine) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
TraditionCONSERVATISM0.74×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Instinct (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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