Instinct (magazine) Audience in United States
Instinct (magazine) has an estimated audience of 697,933 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Tezz, Home construction, Iowa Lottery, Voltron: Legendary Defender, Atkins diet.
Instinct (magazine) fans in United States are concentrated in California, with strong brand affinity for Tezz. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tezz, Home construction, Iowa Lottery, with strongest over-indexing on Tezz (11.45× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Instinct (magazine) fans
| Metric | Value |
|---|---|
| Estimated audience size | 697,933 |
Audience persona
The typical Instinct (magazine) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Tezz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 102,700 | 1.34× |
| Texas | 73,987 | 1.23× |
| Florida | 52,816 | 1.12× |
| New York | 44,268 | 1.14× |
| Georgia | 26,234 | 1.22× |
| Illinois | 24,325 | 1.05× |
| North Carolina | 22,824 | 1.09× |
| Pennsylvania | 22,693 | 0.97× |
| Ohio | 19,805 | 0.92× |
| Michigan | 18,550 | 1.02× |
| Virginia | 17,107 | 1.01× |
| New Jersey | 17,038 | 0.96× |
| Arizona | 16,498 | 1.16× |
| Washington | 15,872 | 1.13× |
| Tennessee | 15,120 | 1.08× |
| Massachusetts | 13,611 | 0.99× |
| Maryland | 13,348 | 1.11× |
| Indiana | 12,115 | 0.95× |
| Missouri | 11,954 | 1.06× |
| Louisiana | 10,909 | 1.21× |
| Alabama | 10,746 | 1.1× |
| South Carolina | 10,650 | 1.01× |
| Colorado | 10,270 | 0.93× |
| Minnesota | 9,840 | 0.98× |
| Wisconsin | 9,258 | 0.88× |
| Oregon | 9,066 | 1.13× |
| Oklahoma | 8,240 | 1.06× |
| Kentucky | 8,168 | 0.93× |
| Nevada | 7,146 | 1.06× |
| Connecticut | 6,736 | 0.96× |
| Kansas | 6,688 | 1.22× |
| Mississippi | 6,077 | 1.06× |
| Arkansas | 5,767 | 1× |
| Utah | 5,431 | 0.87× |
| Iowa | 5,266 | 0.92× |
| Nebraska | 4,493 | 1.28× |
| Hawaii | 3,571 | 1.19× |
| New Mexico | 3,264 | 0.93× |
| Idaho | 3,001 | 0.86× |
| Maine | 2,690 | 1.08× |
| West Virginia | 2,661 | 0.82× |
| New Hampshire | 2,114 | 0.77× |
| Washington, District of Columbia | 1,828 | 0.87× |
| Delaware | 1,760 | 0.91× |
| Rhode Island | 1,709 | 0.77× |
| Alaska | 1,574 | 1.05× |
| Montana | 1,554 | 0.8× |
| South Dakota | 1,256 | 0.78× |
| North Dakota | 1,017 | 0.71× |
| Vermont | 848 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tezz | 11.45× | Movies & TV |
| Home construction | 1.85× | Home & Garden |
| Iowa Lottery | 4.93× | Games |
| Voltron: Legendary Defender | 7.41× | Movies & TV |
| Atkins diet | 2.4× | Health |
| Hatpin | 21.5× | Fashion & Accessoires |
| South Asian cuisine | 3.03× | Food & Beverages |
| Necktie | 1.72× | Fashion & Accessoires |
| Fox & Friends | 1.7× | Movies & TV |
| Fast Five | 2.32× | Movies & TV |
| Solo climbing | 1.76× | Sports |
| Commercial mortgage | 1.65× | Business & Career |
| Nielsen Corporation | 4.77× | Business & Career |
| Bulacan | 4.04× | Travel & Leisure |
| Assassin's Creed II | 1.71× | Games |
| Ayrton Senna | 2.24× | Sports |
| Julio Cesar Chavez Jr. | 1.64× | Sports |
| Sub Zero (Official) | 2.12× | Literature |
| War on Terror | 1.62× | Politics & Society |
| MeatEater | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 25.61 |
| Design Affinity | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 1.68 |
| Family Orientation | CONSERVATISM | 1.67 |
| Quality Awareness | PREMIUM | 1.62 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.0% |
| Spain | 11.8% |
| France | 8.2% |
See Instinct (magazine) audiences in other countries
More Internet & Social Media audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Instinct (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.