Instinct (magazine) Audience in United States

Instinct (magazine) logo

Instinct (magazine) has an estimated audience of 697,933 people in United States. Top regions: California, Texas, Florida. Top brand affinities: New York Post, PSV Eindhoven, LGBT tourism, Transgender activism, Gender studies.

Instinct (magazine) fans in United States are concentrated in California, with strong brand affinity for New York Post. The audience is concentrated in California, Texas, Florida. Top brand affinities include New York Post, PSV Eindhoven, LGBT tourism, with strongest over-indexing on New York Post (21.5× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Instinct (magazine) fans

Demographic split for Instinct (magazine) audience in United States
MetricValue
Estimated audience size697,933

Audience persona

The typical Instinct (magazine) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for New York Post.

Top regions in United States

Top regions ranked by reach for Instinct (magazine) in United States
RegionReachAffinity
California102,7001.34×
Texas73,9871.23×
Florida52,8161.12×
New York44,2681.14×
Georgia26,2341.22×
Illinois24,3251.05×
North Carolina22,8241.09×
Pennsylvania22,6930.97×
Ohio19,8050.92×
Michigan18,5501.02×
Virginia17,1071.01×
New Jersey17,0380.96×
Arizona16,4981.16×
Washington15,8721.13×
Tennessee15,1201.08×
Massachusetts13,6110.99×
Maryland13,3481.11×
Indiana12,1150.95×
Missouri11,9541.06×
Louisiana10,9091.21×
Alabama10,7461.1×
South Carolina10,6501.01×
Colorado10,2700.93×
Minnesota9,8400.98×
Wisconsin9,2580.88×
Oregon9,0661.13×
Oklahoma8,2401.06×
Kentucky8,1680.93×
Nevada7,1461.06×
Connecticut6,7360.96×
Kansas6,6881.22×
Mississippi6,0771.06×
Arkansas5,7671×
Utah5,4310.87×
Iowa5,2660.92×
Nebraska4,4931.28×
Hawaii3,5711.19×
New Mexico3,2640.93×
Idaho3,0010.86×
Maine2,6901.08×
West Virginia2,6610.82×
New Hampshire2,1140.77×
Washington, District of Columbia1,8280.87×
Delaware1,7600.91×
Rhode Island1,7090.77×
Alaska1,5741.05×
Montana1,5540.8×
South Dakota1,2560.78×
North Dakota1,0170.71×
Vermont8480.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Instinct (magazine) audience
BrandAffinityCategory
New York Post21.5×News
PSV Eindhoven73.81×Sports
LGBT tourism49.21×Travel & Leisure
Transgender activism37.58×Politics & Society
Gender studies12.67×Politics & Society
Back to the Future7.41×Movies & TV
Bored Panda5.27×Internet & Social Media
Gay pride4.21×Politics & Society
Real property2.58×Home & Garden
Madonna5.75×Music & Radio
Family car4.82×Cars & Mobility
Henry Cavill4.77×Movies & TV
Deutsche Eishockey Liga17.52×Sports
AutoZone1.82×Cars & Mobility
Standup paddleboarding4.04×Sports
Harry Potter1.58×Movies & TV
The UPS Store2.03×Shopping
Adam Lambert10.78×Music & Radio
Bank of America1.72×Business & Career
Electronic music1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Instinct (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN25.61
Design AffinityPREMIUM2.14
Early Adopter MentalityPOWER1.68
Family OrientationCONSERVATISM1.67
Quality AwarenessPREMIUM1.62
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Instinct (magazine)
CountryShare
United States60.0%
Spain11.8%
France8.2%

See Instinct (magazine) audiences in other countries

More Internet & Social Media audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Instinct (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.