Rascasse Audience Intelligence

LGBT in the United States Audience in United States

A data profile of the people who buy, follow and care about LGBT in the United States in United States — modelled from more than twelve digital signal sources. LGBT in the United States has an estimated audience of 553,974 people in United States.

#10980among Topic in United States#1967in Politics & Society

The average LGBT in the United States fan in United States is 25.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LGBT tourism, Gender studies, Disneyland Paris, with strongest over-indexing on LGBT tourism (58.48× the country average).

Demographically, the LGBT in the United States audience skews more female with an average age of 25.6, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 32 regions tracked by Rascasse.

The typical LGBT in the United States fan in United States is more female, around 25.6 years old, with strong Tradition tendencies and a notable affinity for LGBT tourism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LGBT in the United States profile in United States.

Audience size
554K
in United States
Gender
67.4%♀
32.6% male
Age
25.6
average years
Country rank
#34491
Topic in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LGBT in the United States fans

67.4% are female, 32.6% are male, average age 25.6.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for LGBT in the United States audience in United States
MetricValue
Female67.4%
Male32.6%
Average age25.6
Estimated audience size553,974
Fig. 03

Age distribution

Ø 25.6
average years
Age distribution of the LGBT in the United States audience in United States
Age bracketShare%
16-1964%
20-2919%
30-398%
40-495%
50+4%
Fig. 04

Worldwide distribution

57.3%

of the worldwide LGBT in the United States audience comes from United States.

Worldwide audience distribution share by country for LGBT in the United States
CountryShare
United States57.3%
Germany12.9%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LGBT in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

LGBT in the United States fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.25×
02Kansas~5K1.13×
03Iowa~5K1.11×
04Utah~5K1.07×
05Louisiana~8K1.06×
06Kentucky~7K1.06×
07Connecticut~6K1.06×
08Nevada~6K1.06×
09Oregon~7K1.03×
10South Carolina~8K1.02×
11Wisconsin~8K1.01×
12Missouri~9K1.00×
13Minnesota~8K1.00×
14Tennessee~10K0.99×
15Indiana~10K0.99×
16Maryland~9K0.99×
17Colorado~9K0.98×
18Arizona~10K0.97×
19Washington~10K0.97×
20Massachusetts~10K0.97×
21Michigan~10K0.96×
22Virginia~10K0.96×
23Georgia~20K0.95×
24Ohio~20K0.95×
25North Carolina~20K0.95×
26New Jersey~10K0.95×
27Pennsylvania~20K0.94×
28Illinois~20K0.94×
29Florida~30K0.92×
30New York~30K0.92×
31Texas~40K0.91×
32California~50K0.89×
Fig. 06

Affinity by region

Affinity by region — LGBT in the United States, United States
0.89×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LGBT in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LGBT in the United States audience
#·InterestCategoryAffinity×
01LGBT tourismTravel & Leisure58.48×
02Transgender activismPolitics & Society41.50×
03Gender studiesPolitics & Society25.39×
04Disneyland ParisTravel & Leisure17.31×
05United States national football teamSports17.15×
06BodrumTravel & Leisure14.66×
07Portrait paintingArts & Culture12.26×
08Graphic novelLiterature7.96×
09Broadway theatreTravel & Leisure7.42×
10Watercolor paintingArts & Culture6.92×
11Oil paintingArts & Culture6.75×
12Abstract artArts & Culture6.58×
13US Open (tennis)Sports5.88×
14Folk musicMusic & Radio5.85×
15Collectible card gameGames5.62×
16Digital artArts & Culture5.14×
17Hair ExtensionsBeauty & Wellness4.96×
18Anime and manga fandomLiterature4.69×
19Modern artArts & Culture3.75×
20MangaLiterature3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LGBT in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LGBT in the United States audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.80×
Family OrientationCONSERVATISM2.33×
MindfulnessBALANCE2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LGBT in the United States audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
DIY MentalityTHRILL0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LGBT in the United States have in United States?

LGBT in the United States has an estimated audience of 553,974 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LGBT in the United States fans?

67.4% of LGBT in the United States fans are female, 32.6% are male, with an average age of 25.6 years.

03

Which brands do LGBT in the United States fans like most?

LGBT in the United States fans show strongest brand affinity for LGBT tourism (58.48×), Gender studies (25.39×), and Disneyland Paris (17.31×) over the country average.

04

Where do LGBT in the United States fans live in United States?

LGBT in the United States fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do LGBT in the United States fans also like?

Beyond LGBT in the United States itself, the audience over-indexes on Gender studies (25.39×), Disneyland Paris (17.31×), Broadway theatre (7.42×), and Transgender activism (41.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See LGBT in the United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LGBT in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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