LGBT in the United States Audience in United States
LGBT in the United States has an estimated audience of 553,974 people in United States. 67.4% are female, 32.6% are male, average age 25.6. Top regions: California, Louisiana, Kentucky. Top brand affinities: Keene, New Hampshire, Dog breed, Goop, Grinch, Grace Slick.
The average LGBT in the United States fan in United States is 25.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Louisiana, Kentucky. Top brand affinities include Keene, New Hampshire, Dog breed, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the LGBT in the United States audience skews more female with an average age of 25.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 32 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of LGBT in the United States fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 25.6 |
| Estimated audience size | 553,974 |
Audience persona
The typical LGBT in the United States fan in United States is more female, around 25.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 11,412 | 0.19× |
| Louisiana | 11,292 | 1.58× |
| Kentucky | 10,859 | 1.56× |
| Georgia | 10,424 | 0.61× |
| Tennessee | 10,014 | 0.9× |
| South Carolina | 9,942 | 1.19× |
| Indiana | 9,687 | 0.96× |
| Kansas | 9,684 | 2.22× |
| Missouri | 9,382 | 1.05× |
| Florida | 9,310 | 0.25× |
| Texas | 9,256 | 0.19× |
| Iowa | 9,194 | 2.01× |
| North Carolina | 9,008 | 0.54× |
| Ohio | 8,971 | 0.53× |
| Michigan | 8,931 | 0.62× |
| Wisconsin | 8,883 | 1.07× |
| Arizona | 8,555 | 0.76× |
| New York | 8,535 | 0.28× |
| Pennsylvania | 8,517 | 0.46× |
| Connecticut | 8,447 | 1.52× |
| Nevada | 8,388 | 1.57× |
| Oregon | 8,281 | 1.3× |
| Utah | 8,232 | 1.66× |
| Virginia | 8,178 | 0.61× |
| Maryland | 8,137 | 0.85× |
| New Jersey | 8,118 | 0.58× |
| Illinois | 7,988 | 0.43× |
| Minnesota | 7,937 | 1× |
| Massachusetts | 7,855 | 0.72× |
| Washington | 7,668 | 0.69× |
| Colorado | 7,647 | 0.88× |
| Washington, District of Columbia | 5,394 | 3.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Dog breed | 2.76× | Pets & Animals |
| Goop | 11.22× | Internet & Social Media |
| Grinch | 7.68× | Movies & TV |
| Grace Slick | 16.42× | Music & Radio |
| Hibachi | 13.19× | Food & Beverages |
| Governor of Michigan | 12.04× | Politics & Society |
| Wok | 10.21× | Food & Beverages |
| Meals on Wheels | 8.55× | Food & Beverages |
| headspace | 13.04× | Health |
| Hebe | 8.92× | Home & Garden |
| Guitarist (magazine) | 15.14× | Music & Radio |
| Google Home | 8.43× | Technology & Electronics |
| Voter registration | 5.84× | Politics & Society |
| Electrolyte | 5.59× | Health |
| UK garage | 6.46× | Music & Radio |
| Vocal harmony | 5.32× | Music & Radio |
| No Escape (1994 film) | 12.71× | Movies & TV |
| Product design | 2.06× | Business & Career |
| Hickok45 | 17.42× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 27.45 |
| Tradition | CONSERVATISM | 1.77 |
| Family Orientation | CONSERVATISM | 1.67 |
| Mindfulness | BALANCE | 1.53 |
| Sustainability | BALANCE | 1.45 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.3% |
| Germany | 12.9% |
| United Kingdom | 8.0% |
See LGBT in the United States audiences in other countries
- LGBT in the United States — Germany
- LGBT in the United States — United Kingdom
- LGBT in the United States — France
- LGBT in the United States — Italy
- LGBT in the United States — Spain
- LGBT in the United States — Brazil
- LGBT in the United States — Japan
- LGBT in the United States — South Korea
- LGBT in the United States — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does LGBT in the United States have in United States?
LGBT in the United States has an estimated audience of 553,974 people in United States, concentrated in California and Louisiana.
What is the gender split and age of LGBT in the United States fans?
67.4% of LGBT in the United States fans are female, 32.6% are male, with an average age of 25.6 years.
Which brands do LGBT in the United States fans like most?
LGBT in the United States fans show strongest brand affinity for Keene, New Hampshire (675×), Dog breed (2.76×), and Goop (11.22×) over the country average.
Where do LGBT in the United States fans live in United States?
LGBT in the United States fans in United States are most concentrated in California (reach 11,412), Louisiana (reach 11,292), and Kentucky (reach 10,859). These three regions account for the largest share of the active audience.
What other brands do LGBT in the United States fans also like?
Beyond LGBT in the United States itself, the audience over-indexes on Dog breed (2.76×), Goop (11.22×), Grinch (7.68×), and Grace Slick (16.42×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for LGBT in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.