Rascasse Audience Intelligence

Gay village Audience in United States

A data profile of the people who buy, follow and care about Gay village in United States — modelled from more than twelve digital signal sources. Gay village has an estimated audience of 679,790 people in United States.

#312among Touchpoint in United States#2366in Travel & Leisure

The average Gay village fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include LGBT tourism, Transgender activism, Gender studies, with strongest over-indexing on LGBT tourism (56.2× the country average).

Demographically, the Gay village audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gay village fan in United States is balanced, around 31.4 years old, with strong Family Orientation tendencies and a notable affinity for LGBT tourism.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gay village profile in United States.

Audience size
680K
in United States
Gender
52.6%♀
47.4% male
Age
31.4
average years
Country rank
#30450
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gay village fans

52.6% are female, 47.4% are male, average age 31.4.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Gay village audience in United States
MetricValue
Female52.6%
Male47.4%
Average age31.4
Estimated audience size679,790
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Gay village audience in United States
Age bracketShare%
16-1946%
20-2918%
30-3913%
40-4912%
50+11%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Gay village audience comes from United States.

Worldwide audience distribution share by country for Gay village
CountryShare
United States34.1%
Italy15.1%
Brazil9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gay village audience in United States is strongest.

Fig. 05

Top regions by affinity

Gay village fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.48×
02Alaska~2K1.38×
03South Dakota~2K1.23×
04North Dakota~2K1.23×
05Rhode Island~3K1.21×
06New Hampshire~3K1.19×
07Maine~3K1.17×
08Delaware~2K1.14×
09Montana~2K1.13×
10West Virginia~4K1.11×
11Washington, District of Columbia~2K1.11×
12Idaho~4K1.05×
13Hawaii~3K1.05×
14New Mexico~4K1.04×
15Mississippi~6K1.01×
16Kansas~5K1.01×
17Nebraska~3K1.01×
18Arkansas~6K1.00×
19Colorado~10K0.97×
20Iowa~5K0.97×
21Oklahoma~7K0.95×
22Louisiana~8K0.94×
23Nevada~6K0.94×
24Utah~6K0.94×
25Kentucky~8K0.93×
26Connecticut~6K0.93×
27Alabama~9K0.92×
28Oregon~7K0.92×
29South Carolina~9K0.90×
30New York~30K0.89×
31Missouri~10K0.89×
32Wisconsin~9K0.89×
33Minnesota~9K0.89×
34Tennessee~10K0.88×
35Massachusetts~10K0.88×
36Indiana~10K0.88×
37Arizona~10K0.87×
38Washington~10K0.87×
39Maryland~10K0.87×
40Michigan~10K0.83×
41Virginia~10K0.83×
42New Jersey~10K0.82×
43Georgia~20K0.81×
44Ohio~20K0.81×
45North Carolina~20K0.81×
46Pennsylvania~20K0.80×
47Illinois~20K0.80×
48California~60K0.74×
49Florida~30K0.72×
50Texas~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Gay village, United States
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gay village audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gay village audience
#·InterestCategoryAffinity×
01LGBT tourismTravel & Leisure56.20×
02Transgender activismPolitics & Society39.88×
03Gender studiesPolitics & Society13.48×
04Boxer shortsFashion & Accessoires13.08×
05United States national football teamSports8.09×
06US Open (tennis)Sports8.02×
07MadonnaMusic & Radio5.64×
08Family carCars & Mobility5.53×
09High-net-worth individualBusiness & Career4.36×
10New York PostNews2.83×
11Britney SpearsMusic & Radio2.62×
12Broadway theatreTravel & Leisure2.53×
13PhilanthropyArts & Culture2.41×
14Digital photographyBusiness & Career2.15×
15KFCFood & Beverages2.04×
16Real propertyHome & Garden1.99×
17ActivismPolitics & Society1.93×
18Trader Joe'sShopping1.81×
19Wendy'sFood & Beverages1.65×
20Electronic musicMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gay village audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gay village audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.42×
IndulgenceJOY1.66×
Design AffinityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gay village audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.58×
SustainabilityBALANCE0.71×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gay village have in United States?

Gay village has an estimated audience of 679,790 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gay village fans?

52.6% of Gay village fans are female, 47.4% are male, with an average age of 31.4 years.

03

Which brands do Gay village fans like most?

Gay village fans show strongest brand affinity for LGBT tourism (56.2×), Transgender activism (39.88×), and Gender studies (13.48×) over the country average.

04

Where do Gay village fans live in United States?

Gay village fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gay village fans also like?

Beyond Gay village itself, the audience over-indexes on Transgender activism (39.88×), Gender studies (13.48×), US Open (tennis) (8.02×), and Family car (5.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gay village audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gay village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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