Gay village Audience in United States

Gay village logo

Gay village has an estimated audience of 679,790 people in United States. 52.6% are female, 47.4% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, LGBT tourism, Transgender activism, Boxer shorts, Back to the Future.

The average Gay village fan in United States is 31.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, LGBT tourism, Transgender activism, with strongest over-indexing on PSV Eindhoven (68.13× the country average). Demographically, the Gay village audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Gay village fans

Demographic split for Gay village audience in United States
MetricValue
Female52.6%
Male47.4%
Average age31.4
Estimated audience size679,790

Audience persona

The typical Gay village fan in United States is balanced, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Gay village in United States
RegionReachAffinity
California54,2680.73×
Texas34,5840.59×
New York33,0050.87×
Florida23,5410.51×
Colorado12,1211.13×
Pennsylvania10,9290.48×
Illinois9,9490.44×
Washington9,8390.72×
Virginia9,2600.56×
Georgia9,1040.43×
Arizona9,0400.65×
Massachusetts8,8940.66×
New Jersey8,2720.48×
North Carolina8,1590.4×
Ohio8,1260.39×
Michigan6,7410.38×
Alabama5,9510.63×
Kansas5,8481.09×
Oklahoma5,8300.77×
Mississippi5,7521.03×
Tennessee5,2910.39×
Louisiana5,1140.58×
Arkansas5,1100.91×
Missouri4,9570.45×
Kentucky4,9180.58×
Maryland4,9140.42×
New Hampshire4,8911.83×
West Virginia4,7491.5×
Alaska4,7393.26×
South Carolina4,5030.44×
Nevada4,4320.67×
Indiana4,3870.35×
Idaho4,3851.29×
Hawaii4,1891.43×
Iowa4,1640.74×
Connecticut4,1440.61×
Montana4,1312.19×
Maine4,0901.68×
South Dakota4,0772.59×
Oregon4,0630.52×
Wisconsin4,0230.39×
North Dakota3,9702.84×
Nebraska3,8311.12×
New Mexico3,8111.12×
Rhode Island3,7781.75×
Utah3,7280.61×
Vermont3,7163.11×
Minnesota3,5940.37×
Delaware3,3831.8×
Washington, District of Columbia3,0541.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gay village audience
BrandAffinityCategory
PSV Eindhoven68.13×Sports
LGBT tourism51.94×Travel & Leisure
Transgender activism39.67×Politics & Society
Boxer shorts27.15×Fashion & Accessoires
Back to the Future11.22×Movies & TV
Deutsche Eishockey Liga29.07×Sports
Feyenoord30.22×Sports
Hair Extensions4.1×Beauty & Wellness
Gender studies10.77×Politics & Society
US Open (tennis)5.8×Sports
Standup paddleboarding4.8×Sports
Real property2.84×Home & Garden
Gay pride4.23×Politics & Society
FC Bayern Munich3.52×Sports
Family car5×Cars & Mobility
Livemusic2.39×Music & Radio
Anime and manga fandom2.7×Literature
Wells Fargo1.71×Business & Career
High-net-worth individual4.33×Business & Career
Electronic music1.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gay village audience
TraitClusterScore
LGBTQ+ IdentityOPEN51.94
Family OrientationCONSERVATISM2.28
Urban LifestyleOPEN1.53
ExtroversionTHRILL1.45
Luxury OrientationPREMIUM1.41
TraditionCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Gay village
CountryShare
United States34.1%
Italy15.1%
Brazil9.4%

See Gay village audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Gay village have in United States?

Gay village has an estimated audience of 679,790 people in United States, concentrated in California and Texas.

What is the gender split and age of Gay village fans?

52.6% of Gay village fans are female, 47.4% are male, with an average age of 31.4 years.

Which brands do Gay village fans like most?

Gay village fans show strongest brand affinity for PSV Eindhoven (68.13×), LGBT tourism (51.94×), and Transgender activism (39.67×) over the country average.

Where do Gay village fans live in United States?

Gay village fans in United States are most concentrated in California (reach 54,268), Texas (reach 34,584), and New York (reach 33,005). These three regions account for the largest share of the active audience.

What other brands do Gay village fans also like?

Beyond Gay village itself, the audience over-indexes on LGBT tourism (51.94×), Transgender activism (39.67×), Boxer shorts (27.15×), and Back to the Future (11.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gay village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.