A data profile of the people who buy, follow and care about Greenwich Village in United States — modelled from more than twelve digital signal sources. Greenwich Village has an estimated audience of 929,710 people in United States.
The average Greenwich Village fan in United States is 31.5 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, California, New Jersey.
Top brand affinities include LGBT tourism, Gender studies, malwarebytes, with strongest over-indexing on LGBT tourism (41.5× the country average).
Demographically, the Greenwich Village audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Greenwich Village fan in United States is more female, around 31.5 years old, with strong Mindfulness tendencies and a notable affinity for LGBT tourism.
The key figures that characterise the Greenwich Village profile in United States.
65.8% are female, 34.2% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 31.5 |
| Estimated audience size | 929,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Greenwich Village audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.8% |
| China | 13.0% |
| Italy | 8.9% |
Where the Greenwich Village audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~700K | 15.53× | |
| 02 | New Jersey | ~90K | 3.65× | |
| 03 | Connecticut | ~10K | 1.56× | |
| 04 | Washington, District of Columbia | ~4K | 1.41× | |
| 05 | Virginia | ~20K | 1.08× | |
| 06 | Massachusetts | ~20K | 1.04× | |
| 07 | Pennsylvania | ~30K | 0.89× | |
| 08 | Rhode Island | ~3K | 0.89× | |
| 09 | Vermont | ~1K | 0.88× | |
| 10 | California | ~90K | 0.85× | |
| 11 | Maryland | ~10K | 0.83× | |
| 12 | Maine | ~3K | 0.83× | |
| 13 | Delaware | ~2K | 0.81× | |
| 14 | New Hampshire | ~3K | 0.79× | |
| 15 | North Carolina | ~20K | 0.73× | |
| 16 | Illinois | ~20K | 0.72× | |
| 17 | Georgia | ~20K | 0.72× | |
| 18 | Louisiana | ~9K | 0.72× | |
| 19 | Florida | ~40K | 0.71× | |
| 20 | Washington | ~10K | 0.71× | |
| 21 | Alaska | ~1K | 0.71× | |
| 22 | Oregon | ~7K | 0.70× | |
| 23 | Michigan | ~20K | 0.69× | |
| 24 | North Dakota | ~1K | 0.69× | |
| 25 | Tennessee | ~10K | 0.68× | |
| 26 | Montana | ~2K | 0.68× | |
| 27 | Colorado | ~10K | 0.67× | |
| 28 | Minnesota | ~9K | 0.67× | |
| 29 | Arkansas | ~5K | 0.67× | |
| 30 | Hawaii | ~3K | 0.67× | |
| 31 | South Dakota | ~1K | 0.67× | |
| 32 | Utah | ~5K | 0.66× | |
| 33 | Mississippi | ~5K | 0.66× | |
| 34 | Ohio | ~20K | 0.65× | |
| 35 | South Carolina | ~9K | 0.65× | |
| 36 | Nevada | ~6K | 0.65× | |
| 37 | West Virginia | ~3K | 0.64× | |
| 38 | Texas | ~50K | 0.63× | |
| 39 | Missouri | ~9K | 0.63× | |
| 40 | Alabama | ~8K | 0.62× | |
| 41 | Kentucky | ~7K | 0.62× | |
| 42 | Kansas | ~5K | 0.62× | |
| 43 | Wisconsin | ~9K | 0.61× | |
| 44 | Nebraska | ~3K | 0.61× | |
| 45 | New Mexico | ~3K | 0.61× | |
| 46 | Indiana | ~10K | 0.60× | |
| 47 | Idaho | ~3K | 0.59× | |
| 48 | Arizona | ~10K | 0.58× | |
| 49 | Oklahoma | ~6K | 0.58× | |
| 50 | Iowa | ~4K | 0.57× |
The strongest cross-interests of the Greenwich Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LGBT tourism | Travel & Leisure | 41.50× | ||
| 02 | Transgender activism | Politics & Society | 29.45× | ||
| 03 | malwarebytes | Technology & Electronics | 20.00× | ||
| 04 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 05 | Manowar | Music & Radio | 19.58× | ||
| 06 | Gender studies | Politics & Society | 17.42× | ||
| 07 | Georgia O'Keeffe | Arts & Culture | 12.50× | ||
| 08 | Rosie O'Donnell | Movies & TV | 10.40× | ||
| 09 | Nick Offerman | Movies & TV | 7.64× | ||
| 10 | Brittany Snow | Movies & TV | 6.90× | ||
| 11 | US Open (tennis) | Sports | 6.05× | ||
| 12 | Christina Applegate | Movies & TV | 5.93× | ||
| 13 | Graphic novel | Literature | 5.55× | ||
| 14 | Teyana Taylor | Movies & TV | 4.64× | ||
| 15 | Gay pride | Politics & Society | 3.51× | ||
| 16 | Broadway theatre | Travel & Leisure | 3.18× | ||
| 17 | Digital art | Arts & Culture | 3.10× | ||
| 18 | Anime and manga fandom | Literature | 2.70× | ||
| 19 | Museum | Arts & Culture | 2.28× | ||
| 20 | Trader Joe's | Shopping | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.69× | |
| Urban Lifestyle | OPEN | 1.61× | |
| Family Orientation | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Creativity | OPEN | 0.95× | |
| Social Media Usage | JOY | 0.95× |
Greenwich Village has an estimated audience of 929,710 people in United States, concentrated in New York and California.
65.8% of Greenwich Village fans are female, 34.2% are male, with an average age of 31.5 years.
Greenwich Village fans show strongest brand affinity for LGBT tourism (41.5×), Gender studies (17.42×), and malwarebytes (20×) over the country average.
Greenwich Village fans in United States are most concentrated in New York (reach ~700K), California (reach ~90K), and New Jersey (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Greenwich Village itself, the audience over-indexes on Gender studies (17.42×), malwarebytes (20×), Transgender activism (29.45×), and Brittany Snow (6.9×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Greenwich Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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