Rascasse Audience Intelligence

Lilly Singh Audience in United States

A data profile of the people who buy, follow and care about Lilly Singh in United States — modelled from more than twelve digital signal sources. Lilly Singh has an estimated audience of 597,325 people in United States.

#42among Social media influencer in United States#7835among Person in United States#338in Internet & Social Media

The average Lilly Singh fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Steven Yeun, Taiwan, Priyanka Chopra, with strongest over-indexing on Steven Yeun (33.98× the country average).

Demographically, the Lilly Singh audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lilly Singh fan in United States is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Steven Yeun.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lilly Singh profile in United States.

Audience size
597K
in United States
Gender
65.6%♀
34.4% male
Age
38.3
average years
Country rank
#32905
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lilly Singh fans

65.6% are female, 34.4% are male, average age 38.3.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Lilly Singh audience in United States
MetricValue
Female65.6%
Male34.4%
Average age38.3
Estimated audience size597,325
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Lilly Singh audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3916%
40-4915%
50+24%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Lilly Singh audience comes from United States.

Worldwide audience distribution share by country for Lilly Singh
CountryShare
United States54.9%
Canada15.4%
India8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lilly Singh audience in United States is strongest.

Fig. 05

Top regions by affinity

Lilly Singh fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.52×
02New York~50K1.49×
03New Jersey~20K1.40×
04Washington, District of Columbia~2K1.38×
05Maryland~10K1.34×
06Washington~10K1.26×
07Massachusetts~10K1.24×
08Illinois~20K1.20×
09Virginia~20K1.17×
10Arizona~10K1.12×
11Connecticut~6K1.12×
12Georgia~20K1.11×
13Texas~50K1.09×
14Michigan~20K1.07×
15Oregon~7K1.06×
16Pennsylvania~20K1.05×
17Delaware~2K1.05×
18Missouri~10K1.04×
19Kansas~5K1.02×
20Minnesota~8K1.01×
21Rhode Island~2K1.01×
22Ohio~20K0.99×
23North Carolina~20K0.98×
24Indiana~10K0.98×
25Nevada~5K0.98×
26Alaska~1K0.98×
27Florida~40K0.97×
28Colorado~9K0.97×
29Alabama~8K0.97×
30Kentucky~7K0.97×
31Hawaii~2K0.95×
32Wisconsin~8K0.92×
33New Hampshire~2K0.92×
34Vermont<1K0.92×
35Oklahoma~6K0.91×
36Utah~5K0.91×
37North Dakota~1K0.91×
38New Mexico~3K0.90×
39Idaho~3K0.89×
40Tennessee~10K0.88×
41Louisiana~7K0.88×
42Nebraska~3K0.88×
43Iowa~4K0.86×
44Arkansas~4K0.85×
45Maine~2K0.85×
46South Dakota~1K0.85×
47South Carolina~7K0.82×
48Montana~1K0.81×
49Mississippi~4K0.79×
50West Virginia~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Lilly Singh, United States
0.78×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lilly Singh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lilly Singh audience
#·InterestCategoryAffinity×
01Steven YeunMovies & TV33.98×
02Meteor GardenMovies & TV31.70×
03Jamie ChungMovies & TV28.53×
04Daniel Dae KimMovies & TV28.46×
05MooncakeFood & Beverages26.54×
06Kunal NayyarMovies & TV25.93×
07M. Night ShyamalanMovies & TV22.44×
08Kumail NanjianiMovies & TV21.89×
09Amitabh BachchanMovies & TV21.53×
10Isla FisherMovies & TV21.49×
11TaobaoShopping21.13×
12Padma LakshmiFashion & Accessoires20.99×
13Fresh Off the BoatMovies & TV20.38×
14Priyanka ChopraMovies & TV19.97×
15Sandra OhMovies & TV19.72×
16Bruce LeeMovies & TV18.40×
17Mindy KalingMovies & TV18.20×
18Alvin and the ChipmunksMusic & Radio15.15×
19TaiwanTravel & Leisure14.82×
20Hong KongTravel & Leisure8.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lilly Singh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lilly Singh audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
Early Adopter MentalityPOWER1.38×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lilly Singh audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lilly Singh have in United States?

Lilly Singh has an estimated audience of 597,325 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lilly Singh fans?

65.6% of Lilly Singh fans are female, 34.4% are male, with an average age of 38.3 years.

03

Which brands do Lilly Singh fans like most?

Lilly Singh fans show strongest brand affinity for Steven Yeun (33.98×), Taiwan (14.82×), and Priyanka Chopra (19.97×) over the country average.

04

Where do Lilly Singh fans live in United States?

Lilly Singh fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lilly Singh fans also like?

Beyond Lilly Singh itself, the audience over-indexes on Taiwan (14.82×), Priyanka Chopra (19.97×), Isla Fisher (21.49×), and Daniel Dae Kim (28.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lilly Singh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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