Lilly Singh Audience in United States

Lilly Singh logo

Lilly Singh has an estimated audience of 575,798 people in United States. 65.6% are female, 34.4% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Product design, Staycation, UK garage, Isometric exercise.

The average Lilly Singh fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Product design, Staycation, with strongest over-indexing on Combat sport (2.5× the country average). Demographically, the Lilly Singh audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Lilly Singh fans

Demographic split for Lilly Singh audience in United States
MetricValue
Female65.6%
Male34.4%
Average age38.3
Estimated audience size575,798

Audience persona

The typical Lilly Singh fan in United States is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Lilly Singh in United States
RegionReachAffinity
California102,3251.62×
Texas55,1231.11×
New York50,4391.57×
Florida38,6940.99×
Illinois24,1531.26×
Pennsylvania20,4601.06×
New Jersey20,0271.37×
Georgia19,3461.09×
Ohio18,0621.02×
North Carolina17,4111×
Virginia16,7041.19×
Michigan16,1451.07×
Washington15,8331.37×
Massachusetts14,6571.29×
Arizona14,0501.2×
Maryland13,4471.36×
Indiana10,7371.02×
Missouri10,3461.11×
Tennessee10,2490.89×
Colorado8,9960.99×
Minnesota8,5401.04×
Alabama8,3391.04×
Wisconsin7,7420.89×
Kentucky7,4011.03×
Oregon7,2171.09×
South Carolina6,9870.81×
Connecticut6,5781.14×
Louisiana6,4600.87×
Oklahoma5,7330.9×
Nevada5,4730.98×
Kansas4,9881.1×
Utah4,5990.89×
Iowa3,9450.83×
Arkansas3,6430.77×
Mississippi3,1080.66×
Washington, District of Columbia2,5551.48×
Idaho2,3690.82×
Nebraska2,3540.82×
Hawaii2,2840.92×
New Mexico2,2280.77×
New Hampshire1,9690.87×
Rhode Island1,7710.97×
West Virginia1,7220.64×
Maine1,6120.78×
Delaware1,4940.94×
Alaska1,1920.97×
Montana1,0700.67×
North Dakota8810.75×
South Dakota8450.63×
Vermont8160.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lilly Singh audience
BrandAffinityCategory
Combat sport2.5×Sports
Product design3.04×Business & Career
Staycation4.43×Home & Garden
UK garage6.44×Music & Radio
Isometric exercise9.35×Sports
Kenneth Copeland Ministries15.44×Politics & Society
National Paralympic Committee21.31×Sports
Stamp collecting4.22×Home & Garden
Joshua Jackson3.9×Movies & TV
Litter box1.71×Pets & Animals
Horeca12.42×Travel & Leisure
Google Photos1.81×Technology & Electronics
Hope College20.92×Business & Career
Racing1.56×Cars & Mobility
Pro-Ject2.42×Music & Radio
Kansas1.53×Travel & Leisure
Home staging3.07×Home & Garden
Mothercare1.89×Kids & Family
Shahab Hosseini25.21×Movies & TV
IS (Infinite Stratos)2.21×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lilly Singh audience
TraitClusterScore
ExtroversionTHRILL1.64
Early Adopter MentalityPOWER1.33
Urban LifestyleOPEN1.28
TraditionCONSERVATISM1.24
Healthy LifestyleBALANCE1.11
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Lilly Singh
CountryShare
United States54.0%
Canada16.3%
India8.2%

See Lilly Singh audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Lilly Singh have in United States?

Lilly Singh has an estimated audience of 575,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Lilly Singh fans?

65.6% of Lilly Singh fans are female, 34.4% are male, with an average age of 38.3 years.

Which brands do Lilly Singh fans like most?

Lilly Singh fans show strongest brand affinity for Combat sport (2.5×), Product design (3.04×), and Staycation (4.43×) over the country average.

Where do Lilly Singh fans live in United States?

Lilly Singh fans in United States are most concentrated in California (reach 102,325), Texas (reach 55,123), and New York (reach 50,439). These three regions account for the largest share of the active audience.

What other brands do Lilly Singh fans also like?

Beyond Lilly Singh itself, the audience over-indexes on Product design (3.04×), Staycation (4.43×), UK garage (6.44×), and Isometric exercise (9.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lilly Singh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.