Lincoln Financial Field Audience in United States

Lincoln Financial Field logo

Lincoln Financial Field has an estimated audience of 445,403 people in United States. 51.7% are female, 48.3% are male, average age 38.5. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Google Wallet, Building envelope, Minnesota, Elsword, Alaska.

The average Lincoln Financial Field fan in United States is 38.5 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Google Wallet, Building envelope, Minnesota, with strongest over-indexing on Google Wallet (31.15× the country average). Demographically, the Lincoln Financial Field audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Lincoln Financial Field fans

Demographic split for Lincoln Financial Field audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.5
Estimated audience size445,403

Audience persona

The typical Lincoln Financial Field fan in United States is balanced, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Lincoln Financial Field in United States
RegionReachAffinity
Pennsylvania138,2719.22×
New Jersey53,3324.71×
New York28,2301.13×
California25,9340.53×
Texas22,6580.59×
Florida19,0520.63×
Virginia17,5061.61×
Maryland16,3592.14×
North Carolina10,3830.77×
Ohio8,9460.65×
Delaware8,7257.1×
Illinois8,2550.56×
Georgia7,9470.58×
Massachusetts6,2200.71×
Michigan6,1000.52×
South Carolina4,8850.73×
Connecticut4,7311.06×
Tennessee4,5220.51×
Indiana4,1790.51×
Wisconsin3,6130.54×
Missouri3,4130.48×
Colorado3,3450.48×
Washington3,3050.37×
Minnesota3,1390.49×
Oklahoma2,8290.57×
Kentucky2,8070.5×
Louisiana2,7680.48×
Arizona2,7060.3×
Washington, District of Columbia2,4871.86×
Alabama2,2390.36×
Nevada2,1170.49×
Iowa2,0740.57×
Kansas1,8420.52×
Oregon1,8090.35×
West Virginia1,7820.86×
Utah1,7410.44×
Arkansas1,6930.46×
Mississippi1,6850.46×
Nebraska1,3240.59×
New Mexico1,1320.51×
New Hampshire9900.56×
Rhode Island9530.67×
Maine8770.55×
Idaho8680.39×
Hawaii7620.4×
South Dakota5440.53×
Vermont4780.61×
Montana4750.38×
North Dakota4060.44×
Wyoming2210.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lincoln Financial Field audience
BrandAffinityCategory
Google Wallet31.15×Technology & Electronics
Building envelope14.07×Home & Garden
Minnesota1.84×Travel & Leisure
Elsword15.58×Games
Alaska1.61×Travel & Leisure
Nebraska2.14×Travel & Leisure
Sinaloa2.65×Travel & Leisure
Captain America (1990 film)3.05×Movies & TV
JDSU1.67×Business & Career
Voltron: Legendary Defender8.2×Movies & TV
Home staging2.65×Home & Garden
Birthday Gifts1.58×Kids & Family
Rajasthan8.05×Travel & Leisure
Google Analytics2.28×Internet & Social Media
edureka16.44×Business & Career
Noodle (Gorillaz)1.6×Music & Radio
Sailor2.09×Travel & Leisure
Kevin Harrington (entrepreneur)12.26×Business & Career
Graham Greene (actor)2.59×
Charlamagne Tha God3.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lincoln Financial Field audience
TraitClusterScore
Community OrientationOPEN1.55
Family OrientationCONSERVATISM1.46
IndulgenceJOY1.18
Career OrientationPOWER1.18
ExtroversionTHRILL1.15
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Lincoln Financial Field
CountryShare
United States40.0%
Brazil28.3%
Canada6.1%

See Lincoln Financial Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Lincoln Financial Field have in United States?

Lincoln Financial Field has an estimated audience of 445,403 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Lincoln Financial Field fans?

51.7% of Lincoln Financial Field fans are female, 48.3% are male, with an average age of 38.5 years.

Which brands do Lincoln Financial Field fans like most?

Lincoln Financial Field fans show strongest brand affinity for Google Wallet (31.15×), Building envelope (14.07×), and Minnesota (1.84×) over the country average.

Where do Lincoln Financial Field fans live in United States?

Lincoln Financial Field fans in United States are most concentrated in Pennsylvania (reach 138,271), New Jersey (reach 53,332), and New York (reach 28,230). These three regions account for the largest share of the active audience.

What other brands do Lincoln Financial Field fans also like?

Beyond Lincoln Financial Field itself, the audience over-indexes on Building envelope (14.07×), Minnesota (1.84×), Elsword (15.58×), and Alaska (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lincoln Financial Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.