Rascasse Audience Intelligence

Logan Audience in United States

A data profile of the people who buy, follow and care about Logan in United States — modelled from more than twelve digital signal sources. Logan has an estimated audience of 1,922,733 people in United States.

#906among Movie / TV Show / Series in United States#2310in Movies & TV

The average Logan fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Alabama.

Top brand affinities include Godzilla (2014 film), Megamind, Guardians of the Galaxy (film), with strongest over-indexing on Godzilla (2014 film) (147.66× the country average).

Demographically, the Logan audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Logan fan in United States is more male, around 31.4 years old, with strong Patriotism tendencies and a notable affinity for Godzilla (2014 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Logan profile in United States.

Audience size
1.9M
in United States
Gender
35.3%♀
64.7% male
Age
31.4
average years
Country rank
#14673
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Logan viewers

35.3% are female, 64.7% are male, average age 31.4.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Logan audience in United States
MetricValue
Female35.3%
Male64.7%
Average age31.4
Estimated audience size1,922,733
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Logan audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3919%
40-4914%
50+5%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Logan audience comes from United States.

Worldwide audience distribution share by country for Logan
CountryShare
United States51.5%
Brazil10.5%
Mexico4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Logan audience in United States is strongest.

Fig. 05

Top regions by affinity

Logan fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K4.40×
02Mississippi~50K3.28×
03Utah~50K3.04×
04Tennessee~100K2.64×
05West Virginia~20K2.33×
06South Carolina~60K1.91×
07North Carolina~100K1.66×
08Michigan~80K1.48×
09Kentucky~40K1.41×
10Indiana~50K1.39×
11Louisiana~30K1.28×
12Georgia~70K1.19×
13Ohio~70K1.17×
14Idaho~10K1.10×
15Arkansas~20K1.05×
16New Mexico~10K1.01×
17Oklahoma~20K0.93×
18Texas~200K0.91×
19Wyoming~3K0.87×
20Montana~5K0.84×
21Virginia~40K0.83×
22Arizona~30K0.77×
23Iowa~10K0.72×
24California~200K0.71×
25Washington~30K0.71×
26Nebraska~7K0.71×
27Massachusetts~30K0.70×
28Missouri~20K0.68×
29Kansas~10K0.67×
30New Hampshire~5K0.66×
31Alaska~3K0.65×
32Illinois~40K0.64×
33Nevada~10K0.64×
34Oregon~10K0.61×
35Florida~80K0.59×
36Colorado~20K0.59×
37Pennsylvania~40K0.57×
38North Dakota~2K0.57×
39Wisconsin~20K0.56×
40Rhode Island~3K0.55×
41South Dakota~2K0.54×
42Hawaii~5K0.53×
43New Jersey~30K0.52×
44Maryland~20K0.51×
45Maine~4K0.51×
46New York~60K0.50×
47Connecticut~10K0.50×
48Delaware~3K0.49×
49Minnesota~10K0.47×
50Washington, District of Columbia~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Logan, United States
0.47×1.00×4.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Logan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Logan audience
#·InterestCategoryAffinity×
01Godzilla (2014 film)Movies & TV147.66×
02Ant-Man (film)Movies & TV25.66×
03The Wolverine (film)Movies & TV22.41×
04MegamindMovies & TV20.00×
05Meet the RobinsonsMovies & TV20.00×
06John Wick 2Movies & TV20.00×
07Kung Fu PandaMovies & TV19.81×
08DumboMovies & TV15.15×
09Guardians of the Galaxy (film)Movies & TV14.44×
10Wreck-It RalphMovies & TV13.35×
11MonstersMovies & TV13.00×
12Doctor StrangeLiterature12.19×
13ZootopiaMovies & TV12.07×
14The Matrix (franchise)Movies & TV11.79×
15ShrekMovies & TV11.09×
16Pirates of the Caribbean (film series)Movies & TV10.25×
17Black Panther (comics)Literature9.75×
18Henry CavillMovies & TV6.52×
19Scooby-DooMovies & TV3.67×
20SupermanMovies & TV3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Logan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Logan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.45×
Pet OwnershipJOY1.34×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Logan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
CreativityOPEN0.63×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Logan have in United States?

Logan has an estimated audience of 1,922,733 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Logan viewers?

35.3% of Logan fans are female, 64.7% are male, with an average age of 31.4 years.

03

Which brands do Logan fans like most?

Logan fans show strongest brand affinity for Godzilla (2014 film) (147.66×), Megamind (20×), and Guardians of the Galaxy (film) (14.44×) over the country average.

04

Where do Logan fans live in United States?

Logan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Alabama (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Logan fans also like?

Beyond Logan itself, the audience over-indexes on Megamind (20×), Guardians of the Galaxy (film) (14.44×), Monsters (13×), and Ant-Man (film) (25.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Logan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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