Logan Audience in United States

Logan logo

Logan has an estimated audience of 1,983,896 people in United States. 35.3% are female, 64.7% are male, average age 31.4. Top regions: California, Texas, Alabama. Top brand affinities: Godzilla (2014 film), Guardians of the Galaxy (film), Moto Guzzi, Doctor Strange, Ant-Man (film).

The average Logan fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Alabama. Top brand affinities include Godzilla (2014 film), Guardians of the Galaxy (film), Moto Guzzi, with strongest over-indexing on Godzilla (2014 film) (127.11× the country average). Demographically, the Logan audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Logan fans

Demographic split for Logan audience in United States
MetricValue
Female35.3%
Male64.7%
Average age31.4
Estimated audience size1,983,896

Audience persona

The typical Logan fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Godzilla (2014 film).

Top regions in United States

Top regions ranked by reach for Logan in United States
RegionReachAffinity
California173,5860.8×
Texas169,9921×
Alabama118,7454.28×
Tennessee105,6822.66×
North Carolina93,0081.56×
Florida85,8150.64×
Michigan79,6471.54×
Georgia69,8741.14×
New York62,2950.56×
Ohio61,2661×
South Carolina55,3841.86×
Indiana51,5421.42×
Mississippi49,3073.02×
Utah48,4012.72×
Illinois46,5590.7×
Pennsylvania41,0060.61×
Virginia38,0450.79×
Louisiana33,4941.31×
Arizona33,0460.82×
Kentucky33,0011.33×
Massachusetts29,6050.76×
New Jersey28,7920.57×
Washington26,9010.68×
Missouri22,9640.72×
Colorado20,3540.65×
Oklahoma20,2110.92×
West Virginia18,7092.03×
Maryland18,4570.54×
Arkansas15,7470.96×
Wisconsin15,6440.52×
Oregon14,9290.66×
Minnesota14,6730.52×
Nevada13,1110.68×
Iowa11,0350.68×
Kansas11,0170.7×
Connecticut10,6860.54×
Idaho9,8690.99×
New Mexico9,2590.93×
Nebraska6,7340.68×
New Hampshire5,1800.66×
Hawaii4,5870.54×
Montana4,1630.76×
Maine3,5820.5×
Rhode Island3,3820.54×
Washington, District of Columbia2,7720.46×
Delaware2,5840.47×
Alaska2,5120.59×
South Dakota2,3250.51×
Wyoming2,1930.75×
North Dakota2,1730.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Logan audience
BrandAffinityCategory
Godzilla (2014 film)127.11×Movies & TV
Guardians of the Galaxy (film)25.88×Movies & TV
Moto Guzzi58.06×Cars & Mobility
Doctor Strange33.62×Literature
Ant-Man (film)46.58×Movies & TV
Livemusic9.3×Music & Radio
Superman3.92×Movies & TV
Scooby-Doo6.96×Movies & TV
Megamind17.03×Movies & TV
Anthony Mackie22.37×Movies & TV
Autism Awareness9.96×Health
captain america16.87×Movies & TV
Zootopia12.48×Movies & TV
Shrek11.92×Movies & TV
Diabetes mellitus awareness6.6×Health
Black Panther (comics)14.79×Literature
Kung Fu Panda19.13×Movies & TV
Dumbo15.52×Movies & TV
Monsters12.67×Movies & TV
Meet the Robinsons15.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Logan audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
ExtroversionTHRILL1.59
Risk AppetiteTHRILL1.37
Convenience OrientationPREMIUM1.37
Urban LifestyleOPEN1.34
PatriotismCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Logan
CountryShare
United States52.8%
Brazil10.6%
Mexico4.0%

See Logan audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Logan have in United States?

Logan has an estimated audience of 1,983,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Logan fans?

35.3% of Logan fans are female, 64.7% are male, with an average age of 31.4 years.

Which brands do Logan fans like most?

Logan fans show strongest brand affinity for Godzilla (2014 film) (127.11×), Guardians of the Galaxy (film) (25.88×), and Moto Guzzi (58.06×) over the country average.

Where do Logan fans live in United States?

Logan fans in United States are most concentrated in California (reach 173,586), Texas (reach 169,992), and Alabama (reach 118,745). These three regions account for the largest share of the active audience.

What other brands do Logan fans also like?

Beyond Logan itself, the audience over-indexes on Guardians of the Galaxy (film) (25.88×), Moto Guzzi (58.06×), Doctor Strange (33.62×), and Ant-Man (film) (46.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Logan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.