Long Beach, California Audience in United States

Long Beach, California logo

Long Beach, California has an estimated audience of 3,425,832 people in United States. 63.6% are female, 36.4% are male, average age 37.5. Top brand affinities: UK garage, Goop, Product design, Governor of Michigan, Wok.

Top brand affinities include UK garage, Goop, Product design, with strongest over-indexing on UK garage (13.2× the country average). Demographically, the Long Beach, California audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Long Beach, California fans

Demographic split for Long Beach, California audience in United States
MetricValue
Female63.6%
Male36.4%
Average age37.5
Estimated audience size3,425,832

Audience persona

The typical Long Beach, California fan in United States is more female, around 37.5 years old, with strong Tradition tendencies and a notable affinity for UK garage.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Long Beach, California audience
BrandAffinityCategory
UK garage13.2×Music & Radio
Goop12.18×Internet & Social Media
Product design3.79×Business & Career
Governor of Michigan14.12×Politics & Society
Wok12.24×Food & Beverages
Google Home10.22×Technology & Electronics
Hibachi12.08×Food & Beverages
Grinch6.13×Movies & TV
headspace13.46×Health
Vocal harmony6.41×Music & Radio
Hipster13.2×Politics & Society
Cherish (group)14.9×Music & Radio
Isometric exercise11.45×Sports
Grace Slick9.98×Music & Radio
TV Fanatic12.11×Movies & TV
Pro-Ject4.64×Music & Radio
Fairy godmother8.33×Literature
Combat sport1.78×Sports
Ludo (board game)11.82×Games
Justice2.84×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Long Beach, California audience
TraitClusterScore
TraditionCONSERVATISM2.3
LGBTQ+ IdentityOPEN1.36
Price SensitivityPREMIUM1.35
Early Adopter MentalityPOWER1.34
Urban LifestyleOPEN1.27
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Long Beach, California
CountryShare
United States63.2%
United Kingdom2.6%
Canada2.5%

See Long Beach, California audiences in other countries

More City audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Long Beach, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.