Looking for Alaska Audience in United States

Looking for Alaska has an estimated audience of 473,753 people in United States. 56.1% are female, 43.9% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: AccuWeather, StubHub, Clint Eastwood, DocuSign, OpenTable.

The average Looking for Alaska fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include AccuWeather, StubHub, Clint Eastwood, with strongest over-indexing on AccuWeather (16.31× the country average). Demographically, the Looking for Alaska audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Looking for Alaska fans

Demographic split for Looking for Alaska audience in United States
MetricValue
Female56.1%
Male43.9%
Average age32.4
Estimated audience size473,753

Audience persona

The typical Looking for Alaska fan in United States is more female, around 32.4 years old, with strong Tradition tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Looking for Alaska in United States
RegionReachAffinity
California54,9041.05×
Texas37,6440.92×
New York28,2421.07×
Florida24,8830.78×
Illinois16,5791.05×
Pennsylvania15,2660.96×
Ohio14,1050.97×
North Carolina13,8790.97×
Georgia12,4180.85×
Michigan11,8510.96×
Virginia11,4700.99×
Washington11,2361.18×
New Jersey11,0440.92×
Massachusetts10,4731.12×
Indiana10,0221.16×
Tennessee9,2790.98×
Arizona8,3480.86×
Colorado8,1111.09×
Missouri7,6501×
Maryland7,3270.9×
Wisconsin7,2721.02×
Minnesota7,0461.04×
Oregon6,9791.29×
Alabama6,0160.91×
Kentucky5,9871.01×
South Carolina5,8460.82×
Louisiana5,3380.87×
Connecticut5,1351.08×
Oklahoma5,0660.96×
Utah4,9441.17×
Iowa4,1441.06×
Arkansas3,6540.94×
Nevada3,6400.79×
Kansas3,6240.97×
Mississippi2,7960.72×
Alaska2,7532.72×
Idaho2,4561.03×
West Virginia2,2091×
Nebraska2,1550.91×
New Hampshire2,0461.1×
Maine1,8441.09×
Hawaii1,8130.89×
New Mexico1,7910.75×
Rhode Island1,4250.95×
Washington, District of Columbia1,3800.97×
Montana1,3101×
Delaware9320.71×
South Dakota9150.84×
Vermont8691.04×
North Dakota7990.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Looking for Alaska audience
BrandAffinityCategory
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
E-book readers9.75×Technology & Electronics
Flickr12.73×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Telegram14.84×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
Matt Damon12.94×Movies & TV
GoDaddy14.53×Technology & Electronics
La La Land (film)13.76×Movies & TV
Cotton On16.32×Fashion & Accessoires
Orange18.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Looking for Alaska audience
TraitClusterScore
TraditionCONSERVATISM1.74
LGBTQ+ IdentityOPEN1.44
ExtroversionTHRILL1.44
Urban LifestyleOPEN1.28
MindfulnessBALANCE1.25
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Looking for Alaska
CountryShare
United States49.8%
Germany12.0%
Brazil5.5%

See Looking for Alaska audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Looking for Alaska have in United States?

Looking for Alaska has an estimated audience of 473,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Looking for Alaska fans?

56.1% of Looking for Alaska fans are female, 43.9% are male, with an average age of 32.4 years.

Which brands do Looking for Alaska fans like most?

Looking for Alaska fans show strongest brand affinity for AccuWeather (16.31×), StubHub (16.02×), and Clint Eastwood (12.97×) over the country average.

Where do Looking for Alaska fans live in United States?

Looking for Alaska fans in United States are most concentrated in California (reach 54,904), Texas (reach 37,644), and New York (reach 28,242). These three regions account for the largest share of the active audience.

What other brands do Looking for Alaska fans also like?

Beyond Looking for Alaska itself, the audience over-indexes on StubHub (16.02×), Clint Eastwood (12.97×), DocuSign (15.39×), and OpenTable (16.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Looking for Alaska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.