Rascasse Audience Intelligence

Looking for Alaska Audience in United States

A data profile of the people who buy, follow and care about Looking for Alaska in United States — modelled from more than twelve digital signal sources. Looking for Alaska has an estimated audience of 575,332 people in United States.

#60among Novel in United States#349among Book / Manga / Comic in United States#780in Literature

The average Looking for Alaska fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Young-adult fiction, Barnes & Noble, E-book readers, with strongest over-indexing on Young-adult fiction (10.56× the country average).

Demographically, the Looking for Alaska audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Looking for Alaska fan in United States is more female, around 32.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Young-adult fiction.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Looking for Alaska profile in United States.

Audience size
575K
in United States
Gender
56.1%♀
43.9% male
Age
32.4
average years
Country rank
#33665
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+137%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Looking for Alaska fans

56.1% are female, 43.9% are male, average age 32.4.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Looking for Alaska audience in United States
MetricValue
Female56.1%
Male43.9%
Average age32.4
Estimated audience size575,332
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Looking for Alaska audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3918%
40-4918%
50+5%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Looking for Alaska audience comes from United States.

Worldwide audience distribution share by country for Looking for Alaska
CountryShare
United States51.0%
Germany11.2%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Looking for Alaska audience in United States is strongest.

Fig. 05

Top regions by affinity

Looking for Alaska fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K2.38×
02Oregon~7K1.21×
03Montana~1K1.14×
04Washington~10K1.13×
05Utah~5K1.13×
06Indiana~10K1.11×
07Connecticut~5K1.10×
08Massachusetts~10K1.09×
09New Hampshire~2K1.09×
10Maine~2K1.08×
11Wisconsin~8K1.06×
12Iowa~4K1.06×
13Colorado~8K1.05×
14Minnesota~7K1.05×
15Vermont<1K1.05×
16Idaho~2K1.04×
17West Virginia~2K1.04×
18Kentucky~6K1.03×
19Oklahoma~5K1.03×
20Nebraska~2K1.03×
21South Dakota~1K1.03×
22New York~30K1.01×
23California~50K1.00×
24Illinois~20K1.00×
25Washington, District of Columbia~1K1.00×
26North Dakota<1K1.00×
27Ohio~10K0.99×
28Arkansas~4K0.99×
29Rhode Island~1K0.99×
30Michigan~10K0.98×
31Missouri~8K0.98×
32Tennessee~9K0.97×
33Kansas~4K0.97×
34Virginia~10K0.96×
35New Jersey~10K0.94×
36Pennsylvania~10K0.93×
37North Carolina~10K0.93×
38Alabama~6K0.92×
39Hawaii~2K0.92×
40Louisiana~5K0.89×
41Texas~40K0.87×
42Arizona~8K0.87×
43Maryland~7K0.86×
44Georgia~10K0.85×
45New Mexico~2K0.85×
46Delaware~1K0.84×
47South Carolina~6K0.83×
48Mississippi~3K0.82×
49Nevada~4K0.81×
50Florida~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Looking for Alaska, United States
0.77×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Looking for Alaska audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Looking for Alaska audience
#·InterestCategoryAffinity×
01Political thrillerMovies & TV15.72×
02Bird feedingPets & Animals12.87×
03Young-adult fictionLiterature10.56×
04EssayLiterature8.07×
05Graphic novelLiterature7.81×
06Barnes & NobleLiterature7.05×
07E-book readersTechnology & Electronics6.43×
08Psychological thrillerLiterature6.11×
09Emma WatsonMovies & TV5.55×
10BestsellerLiterature4.28×
11Anne HathawayMovies & TV4.17×
12Domino's PizzaFood & Beverages3.30×
13Pizza HutFood & Beverages3.10×
14SubwayFood & Beverages3.00×
15McDonald'sFood & Beverages2.86×
16Shopping mallsShopping2.42×
17StarbucksFood & Beverages2.38×
18PinterestInternet & Social Media2.14×
19Mortgage loansBusiness & Career2.09×
20RedditInternet & Social Media1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Looking for Alaska audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Looking for Alaska audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.66×
SpiritualityBALANCE1.59×
TraditionCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Looking for Alaska audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.66×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Looking for Alaska have in United States?

Looking for Alaska has an estimated audience of 575,332 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Looking for Alaska fans?

56.1% of Looking for Alaska fans are female, 43.9% are male, with an average age of 32.4 years.

03

Which brands do Looking for Alaska fans like most?

Looking for Alaska fans show strongest brand affinity for Young-adult fiction (10.56×), Barnes & Noble (7.05×), and E-book readers (6.43×) over the country average.

04

Where do Looking for Alaska fans live in United States?

Looking for Alaska fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Looking for Alaska fans also like?

Beyond Looking for Alaska itself, the audience over-indexes on Barnes & Noble (7.05×), E-book readers (6.43×), Pizza Hut (3.1×), and McDonald's (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

See Looking for Alaska audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Looking for Alaska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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