Macaw Audience in United States
Macaw has an estimated audience of 396,035 people in United States. 68.0% are female, 32.0% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Bank account, Elsword, Natural rubber, Fairy godmother.
The average Macaw fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Bank account, Elsword, with strongest over-indexing on Collectable (1.89× the country average). Demographically, the Macaw audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Macaw fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 37.7 |
| Estimated audience size | 396,035 |
Audience persona
The typical Macaw fan in United States is more female, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Collectable.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 49,390 | 1.13× |
| Texas | 34,452 | 1.01× |
| Florida | 31,046 | 1.16× |
| New York | 25,159 | 1.14× |
| Pennsylvania | 14,255 | 1.07× |
| Illinois | 14,202 | 1.08× |
| North Carolina | 12,413 | 1.04× |
| Georgia | 11,792 | 0.97× |
| Ohio | 11,653 | 0.96× |
| New Jersey | 11,559 | 1.15× |
| Michigan | 10,783 | 1.04× |
| Virginia | 9,875 | 1.02× |
| Washington | 9,162 | 1.15× |
| Massachusetts | 8,928 | 1.14× |
| Arizona | 7,764 | 0.96× |
| Tennessee | 7,338 | 0.92× |
| Indiana | 7,179 | 0.99× |
| Colorado | 6,749 | 1.08× |
| Maryland | 6,369 | 0.94× |
| Missouri | 6,335 | 0.99× |
| Minnesota | 6,212 | 1.09× |
| Wisconsin | 5,851 | 0.98× |
| South Carolina | 5,377 | 0.9× |
| Oregon | 5,075 | 1.12× |
| Kentucky | 4,919 | 0.99× |
| Louisiana | 4,509 | 0.88× |
| Connecticut | 4,389 | 1.1× |
| Alabama | 4,241 | 0.77× |
| Oklahoma | 4,167 | 0.95× |
| Utah | 4,133 | 1.17× |
| Iowa | 3,391 | 1.04× |
| Nevada | 3,377 | 0.88× |
| Kansas | 3,121 | 1× |
| Arkansas | 2,828 | 0.87× |
| Mississippi | 2,210 | 0.68× |
| Idaho | 1,995 | 1× |
| Nebraska | 1,905 | 0.96× |
| Hawaii | 1,841 | 1.08× |
| New Mexico | 1,815 | 0.91× |
| New Hampshire | 1,762 | 1.13× |
| West Virginia | 1,698 | 0.92× |
| Maine | 1,593 | 1.12× |
| Rhode Island | 1,382 | 1.1× |
| Washington, District of Columbia | 1,224 | 1.03× |
| Montana | 1,022 | 0.93× |
| Delaware | 902 | 0.83× |
| South Dakota | 787 | 0.86× |
| Alaska | 780 | 0.92× |
| Vermont | 765 | 1.1× |
| North Dakota | 752 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.89× | Kids & Family |
| Bank account | 2.33× | Business & Career |
| Elsword | 13.84× | Games |
| Natural rubber | 1.53× | Cars & Mobility |
| Fairy godmother | 4.99× | Literature |
| Historic site | 2.77× | Arts & Culture |
| Goop | 3.4× | Internet & Social Media |
| Vocal harmony | 2.87× | Music & Radio |
| Governor of Michigan | 4.54× | Politics & Society |
| Hibachi | 4.74× | Food & Beverages |
| Grinch | 2.34× | Movies & TV |
| Google Home | 3.62× | Technology & Electronics |
| JDSU | 1.61× | Business & Career |
| Wok | 3.34× | Food & Beverages |
| headspace | 4.67× | Health |
| Home staging | 2.51× | Home & Garden |
| Electrolyte | 2.17× | Health |
| Cherish (group) | 4.97× | Music & Radio |
| Nebraska Cornhuskers football | 1.61× | Sports |
| Noodle (Gorillaz) | 1.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.5 |
| Sustainability | BALANCE | 1.34 |
| Risk Appetite | THRILL | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.19 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.7% |
| United States | 18.4% |
| Japan | 11.6% |
See Macaw audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Macaw have in United States?
Macaw has an estimated audience of 396,035 people in United States, concentrated in California and Texas.
What is the gender split and age of Macaw fans?
68.0% of Macaw fans are female, 32.0% are male, with an average age of 37.7 years.
Which brands do Macaw fans like most?
Macaw fans show strongest brand affinity for Collectable (1.89×), Bank account (2.33×), and Elsword (13.84×) over the country average.
Where do Macaw fans live in United States?
Macaw fans in United States are most concentrated in California (reach 49,390), Texas (reach 34,452), and Florida (reach 31,046). These three regions account for the largest share of the active audience.
What other brands do Macaw fans also like?
Beyond Macaw itself, the audience over-indexes on Bank account (2.33×), Elsword (13.84×), Natural rubber (1.53×), and Fairy godmother (4.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Macaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.