Major Payne Audience in United States

Major Payne logo

Major Payne has an estimated audience of 1,216,774 people in United States. 32.9% are female, 67.1% are male, average age 37.6. Top regions: Texas, California, Florida. Top brand affinities: Goop, Grinch, Wok, Governor of Michigan, Vocal harmony.

The average Major Payne fan in United States is 37.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Grinch, Wok, with strongest over-indexing on Goop (6.5× the country average). Demographically, the Major Payne audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Major Payne fans

Demographic split for Major Payne audience in United States
MetricValue
Female32.9%
Male67.1%
Average age37.6
Estimated audience size1,216,774

Audience persona

The typical Major Payne fan in United States is more male, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Major Payne in United States
RegionReachAffinity
Texas137,6911.32×
California90,8270.68×
Florida75,7110.92×
Georgia52,6261.4×
North Carolina46,0151.26×
Ohio40,4451.08×
New York37,2620.55×
Tennessee35,1851.44×
Pennsylvania32,2790.79×
Illinois31,8530.79×
Michigan31,7311×
Virginia30,9961.05×
Indiana26,5411.19×
Alabama26,1441.54×
Missouri26,0741.33×
Louisiana25,4111.62×
South Carolina25,1211.37×
Arizona22,4920.91×
Kentucky21,7791.43×
Oklahoma21,1711.57×
Washington19,5560.8×
Maryland18,6330.89×
Mississippi17,6491.76×
Colorado17,3880.91×
New Jersey16,4730.53×
Arkansas16,2141.62×
Wisconsin13,7470.75×
Minnesota11,5930.66×
Kansas11,3931.19×
Massachusetts11,1020.46×
Oregon10,9190.78×
Nevada10,2660.87×
Iowa9,3350.93×
Utah9,2810.85×
New Mexico7,5221.23×
West Virginia7,4671.32×
Connecticut7,3630.6×
Idaho6,5821.08×
Nebraska5,2030.85×
Hawaii4,1990.8×
Montana3,5941.06×
Maine3,3240.76×
New Hampshire2,7760.58×
Alaska2,7431.05×
Delaware2,6370.79×
South Dakota2,4030.85×
North Dakota2,3050.92×
Washington, District of Columbia2,2960.63×
Rhode Island2,1800.56×
Wyoming1,9221.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major Payne audience
BrandAffinityCategory
Goop6.5×Internet & Social Media
Grinch4.72×Movies & TV
Wok6.14×Food & Beverages
Governor of Michigan6.5×Politics & Society
Vocal harmony3.69×Music & Radio
Litter box1.7×Pets & Animals
Mathcore6.5×Music & Radio
Historic site3.18×Arts & Culture
Google Home4.69×Technology & Electronics
Gran Torino4.91×Movies & TV
Grace Slick5.95×Music & Radio
Hibachi5.14×Food & Beverages
Unique Gifts1.51×Shopping
headspace5.92×Health
Fairy godmother4.59×Literature
Hipster5.84×Politics & Society
Ichiro Suzuki6.28×Sports
No Escape (1994 film)6.5×Movies & TV
Home staging2.97×Home & Garden
Cherish (group)6.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major Payne audience
TraitClusterScore
Convenience OrientationPREMIUM1.39
DIY MentalityTHRILL1.35
LGBTQ+ IdentityOPEN1.34
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.25
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Major Payne
CountryShare
United States90.9%
Germany8.1%
Italy1.0%

See Major Payne audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Major Payne have in United States?

Major Payne has an estimated audience of 1,216,774 people in United States, concentrated in Texas and California.

What is the gender split and age of Major Payne fans?

32.9% of Major Payne fans are female, 67.1% are male, with an average age of 37.6 years.

Which brands do Major Payne fans like most?

Major Payne fans show strongest brand affinity for Goop (6.5×), Grinch (4.72×), and Wok (6.14×) over the country average.

Where do Major Payne fans live in United States?

Major Payne fans in United States are most concentrated in Texas (reach 137,691), California (reach 90,827), and Florida (reach 75,711). These three regions account for the largest share of the active audience.

What other brands do Major Payne fans also like?

Beyond Major Payne itself, the audience over-indexes on Grinch (4.72×), Wok (6.14×), Governor of Michigan (6.5×), and Vocal harmony (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major Payne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.