Rascasse Audience Intelligence

Make-A-Wish Foundation Audience in United States

A data profile of the people who buy, follow and care about Make-A-Wish Foundation in United States — modelled from more than twelve digital signal sources. Make-A-Wish Foundation has an estimated audience of 1,044,735 people in United States.

#40among Charity in United States#205among NGO / Political Party in United States#434in Kids & Family

The average Make-A-Wish Foundation fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YMCA, Drudge Report, Sophia Bush, with strongest over-indexing on YMCA (5.61× the country average).

Demographically, the Make-A-Wish Foundation audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Make-A-Wish Foundation fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for YMCA.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Make-A-Wish Foundation profile in United States.

Audience size
1M
in United States
Gender
72.1%♀
27.9% male
Age
39.8
average years
Country rank
#22991
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Make-A-Wish Foundation fans

72.1% are female, 27.9% are male, average age 39.8.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Make-A-Wish Foundation audience in United States
MetricValue
Female72.1%
Male27.9%
Average age39.8
Estimated audience size1,044,735
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Make-A-Wish Foundation audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4921%
50+23%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Make-A-Wish Foundation audience comes from United States.

Worldwide audience distribution share by country for Make-A-Wish Foundation
CountryShare
United States45.8%
Australia11.2%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Make-A-Wish Foundation audience in United States is strongest.

Fig. 05

Top regions by affinity

Make-A-Wish Foundation fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~30K1.52×
02Nebraska~7K1.26×
03Connecticut~10K1.22×
04North Dakota~2K1.17×
05Wisconsin~20K1.16×
06New Hampshire~5K1.16×
07New Jersey~30K1.14×
08Missouri~20K1.13×
09Arkansas~10K1.12×
10Hawaii~5K1.12×
11Pennsylvania~40K1.08×
12Massachusetts~20K1.07×
13Oklahoma~10K1.07×
14Maine~4K1.07×
15South Dakota~3K1.07×
16Illinois~40K1.05×
17Colorado~20K1.05×
18Nevada~10K1.03×
19Mississippi~9K1.03×
20Texas~90K1.01×
21South Carolina~20K1.01×
22Utah~9K1.01×
23Rhode Island~3K1.01×
24New York~60K1.00×
25Idaho~5K1.00×
26Minnesota~10K0.98×
27Alabama~10K0.98×
28Florida~70K0.97×
29Ohio~30K0.97×
30Michigan~30K0.97×
31Kentucky~10K0.97×
32Iowa~8K0.96×
33California~100K0.95×
34North Carolina~30K0.95×
35Indiana~20K0.94×
36Oregon~10K0.94×
37New Mexico~5K0.94×
38Virginia~20K0.92×
39Tennessee~20K0.92×
40Vermont~2K0.92×
41West Virginia~4K0.91×
42Alaska~2K0.90×
43Georgia~30K0.89×
44Kansas~7K0.88×
45Delaware~3K0.88×
46Montana~2K0.86×
47Washington, District of Columbia~3K0.85×
48Washington~20K0.84×
49Maryland~10K0.84×
50Louisiana~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Make-A-Wish Foundation, United States
0.81×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Make-A-Wish Foundation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Make-A-Wish Foundation audience
#·InterestCategoryAffinity×
01Sophia BushMovies & TV8.80×
02The Lego MovieMovies & TV8.80×
03Liev SchreiberMovies & TV7.47×
04Josh GadMovies & TV6.76×
05Captain D'sFood & Beverages6.06×
06Fine Wine & Good SpiritsShopping5.90×
07Julia Louis-DreyfusMovies & TV5.85×
08Guillermo del ToroMovies & TV5.80×
09YMCAPolitics & Society5.61×
10Drudge ReportSports3.76×
11Diane KeatonMovies & TV2.35×
12New York PostNews2.35×
13DoughFood & Beverages2.20×
14Charitable organizationPolitics & Society1.97×
15Microwave ovenHome & Garden1.95×
16PhilanthropyArts & Culture1.82×
17PetcoShopping1.71×
18InnovationBusiness & Career1.70×
19NostalgiaHome & Garden1.57×
20Discount storesShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Make-A-Wish Foundation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Make-A-Wish Foundation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Community OrientationOPEN1.45×
Family OrientationCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Make-A-Wish Foundation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.80×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Make-A-Wish Foundation have in United States?

Make-A-Wish Foundation has an estimated audience of 1,044,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Make-A-Wish Foundation fans?

72.1% of Make-A-Wish Foundation fans are female, 27.9% are male, with an average age of 39.8 years.

03

Which brands do Make-A-Wish Foundation fans like most?

Make-A-Wish Foundation fans show strongest brand affinity for YMCA (5.61×), Drudge Report (3.76×), and Sophia Bush (8.8×) over the country average.

04

Where do Make-A-Wish Foundation fans live in United States?

Make-A-Wish Foundation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Make-A-Wish Foundation fans also like?

Beyond Make-A-Wish Foundation itself, the audience over-indexes on Drudge Report (3.76×), Sophia Bush (8.8×), Diane Keaton (2.35×), and Liev Schreiber (7.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Make-A-Wish Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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