Make-A-Wish Foundation Audience in United States
Make-A-Wish Foundation has an estimated audience of 1,040,145 people in United States. 72.1% are female, 27.9% are male, average age 39.8. Top brand affinities: Capital One, Diane Keaton, Google Maps, Diabetes mellitus awareness, Autism Awareness.
Top brand affinities include Capital One, Diane Keaton, Google Maps, with strongest over-indexing on Capital One (4.54× the country average). Demographically, the Make-A-Wish Foundation audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.
Category: Kids & Family · Type: NGO / Political Party · Subtype: Charity
Demographics of Make-A-Wish Foundation fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 39.8 |
| Estimated audience size | 1,040,145 |
Audience persona
The typical Make-A-Wish Foundation fan in United States is more female, around 39.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 4.54× | Business & Career |
| Diane Keaton | 5.39× | Movies & TV |
| Google Maps | 3.41× | Internet & Social Media |
| Diabetes mellitus awareness | 5.38× | Health |
| Autism Awareness | 7.41× | Health |
| Singer-songwriter | 2.79× | Music & Radio |
| Indeed.com | 2.78× | Business & Career |
| Oscar Isaac | 8.8× | Movies & TV |
| YMCA | 6.37× | Politics & Society |
| CarGurus | 3.62× | Cars & Mobility |
| Drudge Report | 4.54× | Sports |
| AccuWeather | 3.87× | Home & Garden |
| Billy Bob Thornton | 5.15× | Movies & TV |
| Microblogging | 5.26× | Technology & Electronics |
| Google News | 3.46× | News |
| Circle K | 4.08× | Shopping |
| MSN | 2.25× | News |
| Bruce Willis | 4× | Movies & TV |
| Zoe Saldana | 7.63× | Movies & TV |
| Dollar General | 2.13× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.54 |
| Family Orientation | CONSERVATISM | 1.5 |
| Community Orientation | OPEN | 1.33 |
| Extroversion | THRILL | 1.28 |
| Indulgence | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.9% |
| Australia | 11.3% |
| United Kingdom | 7.8% |
See Make-A-Wish Foundation audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
How to read this data
Audience size is the estimated number of people in United States who actively search for Make-A-Wish Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.