Malco Theatres Audience in United States

Malco Theatres logo

Malco Theatres has an estimated audience of 458,918 people in United States. 82.7% are female, 17.3% are male, average age 35.8. Top regions: Tennessee, Arkansas, Mississippi. Top brand affinities: Collectable, Pillow, Israel, Goop, Governor of Michigan.

The average Malco Theatres fan in United States is 35.8 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Arkansas, Mississippi. Top brand affinities include Collectable, Pillow, Israel, with strongest over-indexing on Collectable (1.63× the country average). Demographically, the Malco Theatres audience skews more female with an average age of 35.8, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of Malco Theatres fans

Demographic split for Malco Theatres audience in United States
MetricValue
Female82.7%
Male17.3%
Average age35.8
Estimated audience size458,918

Audience persona

The typical Malco Theatres fan in United States is more female, around 35.8 years old, with strong DIY Mentality tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Malco Theatres in United States
RegionReachAffinity
Tennessee76,9748.36×
Arkansas74,96219.83×
Mississippi57,17915.12×
Kentucky14,0342.44×
Louisiana9,4021.59×
Oklahoma4,7390.93×
Texas3,1140.08×
Missouri2,8820.39×
Georgia1,9060.13×
California1,5550.03×
Indiana1,4040.17×
Florida1,3260.04×
Alabama1,0110.16×
Illinois1,0050.07×
Ohio1,0030.07×
New York9210.04×
Kansas8010.22×
North Carolina7420.05×
Minnesota6520.1×
Colorado5340.07×
Pennsylvania5130.03×
Michigan3780.03×
Virginia3100.03×
Wisconsin3090.04×
Iowa3040.08×
Washington2750.03×
Massachusetts2640.03×
New Jersey2620.02×
Arizona2450.03×
Nevada2090.05×
South Carolina1950.03×
Maryland1600.02×
Nebraska1420.06×
Oregon1370.03×
Utah1110.03×
Connecticut1070.02×
Maine1050.06×
New Hampshire750.04×
Idaho730.03×
West Virginia620.03×
South Dakota580.05×
Washington, District of Columbia530.04×
North Dakota520.05×
New Mexico500.02×
Hawaii490.02×
Montana380.03×
Alaska350.04×
Delaware340.03×
Rhode Island300.02×
Wyoming290.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malco Theatres audience
BrandAffinityCategory
Collectable1.63×Kids & Family
Pillow2.1×Home & Garden
Israel1.84×Travel & Leisure
Goop4.57×Internet & Social Media
Governor of Michigan5.87×Politics & Society
Elsword11.96×Games
Fairy godmother5.18×Literature
Wok4.48×Food & Beverages
headspace6.02×Health
Historic site2.66×Arts & Culture
Google Home3.9×Technology & Electronics
Zoo Tycoon (series)11.96×Games
Hibachi4.6×Food & Beverages
Cherish (group)6.27×Music & Radio
Grinch2.26×Movies & TV
Hipster5.35×Politics & Society
Mathcore4.22×Music & Radio
Grace Slick4.58×Music & Radio
Vocal harmony2.36×Music & Radio
El Paso County, Colorado6.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malco Theatres audience
TraitClusterScore
DIY MentalityTHRILL1.53
Urban LifestyleOPEN1.49
Family OrientationCONSERVATISM1.39
Price SensitivityPREMIUM1.31
Convenience OrientationPREMIUM1.3
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Malco Theatres
CountryShare
United States98.1%
Italy1.0%
Germany0.9%

See Malco Theatres audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Malco Theatres have in United States?

Malco Theatres has an estimated audience of 458,918 people in United States, concentrated in Tennessee and Arkansas.

What is the gender split and age of Malco Theatres fans?

82.7% of Malco Theatres fans are female, 17.3% are male, with an average age of 35.8 years.

Which brands do Malco Theatres fans like most?

Malco Theatres fans show strongest brand affinity for Collectable (1.63×), Pillow (2.1×), and Israel (1.84×) over the country average.

Where do Malco Theatres fans live in United States?

Malco Theatres fans in United States are most concentrated in Tennessee (reach 76,974), Arkansas (reach 74,962), and Mississippi (reach 57,179). These three regions account for the largest share of the active audience.

What other brands do Malco Theatres fans also like?

Beyond Malco Theatres itself, the audience over-indexes on Pillow (2.1×), Israel (1.84×), Goop (4.57×), and Governor of Michigan (5.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malco Theatres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.