Malibu Boats Audience in United States

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Malibu Boats has an estimated audience of 675,484 people in United States. 16.6% are female, 83.4% are male, average age 45.8. Top regions: California, Texas, Tennessee. Top brand affinities: Alaska, Governor of Michigan, Urban Outfitters, Vocal harmony, Israel.

The average Malibu Boats fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Tennessee. Top brand affinities include Alaska, Governor of Michigan, Urban Outfitters, with strongest over-indexing on Alaska (3.97× the country average). Demographically, the Malibu Boats audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Malibu Boats fans

Demographic split for Malibu Boats audience in United States
MetricValue
Female16.6%
Male83.4%
Average age45.8
Estimated audience size675,484

Audience persona

The typical Malibu Boats fan in United States is more male, around 45.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Malibu Boats in United States
RegionReachAffinity
California61,6920.83×
Texas52,6230.91×
Tennessee42,8173.16×
Florida26,2000.57×
Michigan23,4701.33×
Minnesota22,5042.33×
Utah18,6073.08×
Georgia17,3320.83×
North Carolina17,1120.84×
Washington15,5801.15×
New York14,9490.4×
Illinois14,0090.62×
Ohio13,8920.67×
Wisconsin13,6511.34×
Arizona13,1260.95×
Indiana11,0970.9×
Colorado11,0841.04×
Missouri10,7690.99×
Alabama9,9601.06×
Pennsylvania9,4750.42×
Idaho9,3342.76×
Oklahoma9,1291.22×
Virginia8,7520.53×
South Carolina8,2260.81×
Oregon8,0611.04×
Arkansas7,8991.42×
Kentucky7,2440.86×
Nevada6,4460.99×
Massachusetts6,3510.48×
Louisiana6,0420.69×
Kansas5,6611.06×
Mississippi5,1790.93×
Montana4,7732.55×
New Jersey4,6500.27×
Iowa4,1610.75×
Maryland3,2800.28×
New Mexico3,2330.95×
New Hampshire3,1161.17×
Nebraska2,8120.83×
Connecticut2,4890.37×
North Dakota2,2111.59×
Maine1,8670.77×
Wyoming1,8391.84×
South Dakota1,7401.11×
West Virginia1,2360.39×
Hawaii6980.24×
Washington, District of Columbia6360.31×
Vermont6000.51×
Rhode Island5900.27×
Delaware5460.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malibu Boats audience
BrandAffinityCategory
Alaska3.97×Travel & Leisure
Governor of Michigan12.66×Politics & Society
Urban Outfitters3.09×Shopping
Vocal harmony7.36×Music & Radio
Israel3.39×Travel & Leisure
Hipster13.07×Politics & Society
Embroidery Library21.03×Home & Garden
Wok8.03×Food & Beverages
Minnesota2.07×Travel & Leisure
Product design2.29×Business & Career
Hibachi9.02×Food & Beverages
Grinch4.58×Movies & TV
Jennifer Fisher Jewelry26.6×Fashion & Accessoires
Home construction1.58×Home & Garden
Cherish (group)11.37×Music & Radio
Goop5.37×Internet & Social Media
Glossier5.02×Beauty & Wellness
N1 road (South Africa)3.87×Travel & Leisure
UK garage5.07×Music & Radio
La Jolla8.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malibu Boats audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
PatriotismCONSERVATISM2.03
Risk AppetiteTHRILL1.92
Need for SecurityCONSERVATISM1.83
Sports ActivityPOWER1.67
DIY MentalityTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Malibu Boats
CountryShare
United States73.2%
Canada9.2%
Australia6.4%

See Malibu Boats audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Malibu Boats have in United States?

Malibu Boats has an estimated audience of 675,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Malibu Boats fans?

16.6% of Malibu Boats fans are female, 83.4% are male, with an average age of 45.8 years.

Which brands do Malibu Boats fans like most?

Malibu Boats fans show strongest brand affinity for Alaska (3.97×), Governor of Michigan (12.66×), and Urban Outfitters (3.09×) over the country average.

Where do Malibu Boats fans live in United States?

Malibu Boats fans in United States are most concentrated in California (reach 61,692), Texas (reach 52,623), and Tennessee (reach 42,817). These three regions account for the largest share of the active audience.

What other brands do Malibu Boats fans also like?

Beyond Malibu Boats itself, the audience over-indexes on Governor of Michigan (12.66×), Urban Outfitters (3.09×), Vocal harmony (7.36×), and Israel (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malibu Boats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.