Man cave Audience in United States

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Man cave has an estimated audience of 5,190,394 people in United States. 34.0% are female, 66.0% are male, average age 43.4. Top regions: Florida, California, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, The Historian.

The average Man cave fan in United States is 43.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Man cave audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Man cave fans

Demographic split for Man cave audience in United States
MetricValue
Female34.0%
Male66.0%
Average age43.4
Estimated audience size5,190,394

Audience persona

The typical Man cave fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Man cave in United States
RegionReachAffinity
Florida725,8992.07×
California353,3790.62×
Texas352,5840.79×
Michigan238,5831.76×
New York193,3560.67×
North Carolina176,1621.13×
Louisiana171,4812.56×
Georgia130,1940.81×
South Carolina125,8171.61×
Pennsylvania121,4970.7×
Illinois107,8300.62×
Tennessee98,9470.95×
Missouri98,9351.18×
Washington98,4080.95×
Ohio94,9480.59×
New Jersey89,9640.68×
Virginia88,9650.7×
Indiana85,1920.9×
Mississippi76,3021.78×
Arizona73,8100.7×
Wisconsin67,1060.86×
Minnesota66,2460.89×
Colorado64,9010.79×
Nevada63,0471.26×
Massachusetts59,3410.58×
Alabama58,1790.8×
Utah53,6631.15×
North Dakota53,5595.02×
Maryland50,9680.57×
Montana47,2193.28×
Connecticut40,5970.78×
Arkansas40,2390.94×
Oregon37,4720.63×
Kentucky37,2010.57×
Kansas32,6810.8×
Oklahoma31,1710.54×
Iowa26,0900.61×
New Mexico20,7610.8×
West Virginia16,2170.67×
Nebraska15,0310.58×
Idaho13,3660.51×
Maine12,4690.67×
South Dakota11,9681×
Hawaii10,8770.49×
New Hampshire10,8220.53×
Rhode Island7,9970.48×
Washington, District of Columbia7,8600.5×
Wyoming7,8061.01×
Delaware6,9710.49×
Vermont3,7760.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Man cave audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.67×Technology & Electronics
Urban Outfitters2.88×Shopping
The Historian16.48×Literature
3D printing2×Technology & Electronics
Eurail16.57×Cars & Mobility
Israel1.57×Travel & Leisure
Pillow1.53×Home & Garden
Home staging3.48×Home & Garden
Jaws3.55×Movies & TV
Vocal harmony2.7×Music & Radio
Parral, Chihuahua8.87×Travel & Leisure
Hipster5.7×Politics & Society
MK2.28×Music & Radio
Historic site2.32×Arts & Culture
Governor of Michigan3.73×Politics & Society
JDSU1.53×Business & Career
Grinch1.99×Movies & TV
Fairy godmother3.54×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Man cave audience
TraitClusterScore
PatriotismCONSERVATISM2.26
IndividualismJOY1.38
Quality AwarenessPREMIUM1.3
Convenience OrientationPREMIUM1.29
Risk AppetiteTHRILL1.23
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Man cave
CountryShare
United States59.2%
United Kingdom13.5%
Australia9.1%

See Man cave audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Man cave have in United States?

Man cave has an estimated audience of 5,190,394 people in United States, concentrated in Florida and California.

What is the gender split and age of Man cave fans?

34.0% of Man cave fans are female, 66.0% are male, with an average age of 43.4 years.

Which brands do Man cave fans like most?

Man cave fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.67×) over the country average.

Where do Man cave fans live in United States?

Man cave fans in United States are most concentrated in Florida (reach 725,899), California (reach 353,379), and Texas (reach 352,584). These three regions account for the largest share of the active audience.

What other brands do Man cave fans also like?

Beyond Man cave itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.67×), Urban Outfitters (2.88×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Man cave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.