Rascasse Audience Intelligence

Maquillaje Audience in United States

A data profile of the people who buy, follow and care about Maquillaje in United States — modelled from more than twelve digital signal sources. Maquillaje has an estimated audience of 2,235,342 people in United States.

#41among Cosmetics in United States#5965among Topic in United States#199in Beauty & Wellness

The average Maquillaje fan in United States is 31.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hair Extensions, 7-Eleven, Anastasia Beverly Hills, with strongest over-indexing on Hair Extensions (9.32× the country average).

Demographically, the Maquillaje audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maquillaje fan in United States is more female, around 31.3 years old, with strong Tradition tendencies and a notable affinity for Hair Extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maquillaje profile in United States.

Audience size
2.2M
in United States
Gender
79.9%♀
20.1% male
Age
31.3
average years
Country rank
#13029
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maquillaje fans

79.9% are female, 20.1% are male, average age 31.3.

Fig. 02

Gender split

79.9%
Female
20.1%
Male
Demographic split for Maquillaje audience in United States
MetricValue
Female79.9%
Male20.1%
Average age31.3
Estimated audience size2,235,342
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Maquillaje audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3917%
40-4914%
50+7%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Maquillaje audience comes from United States.

Worldwide audience distribution share by country for Maquillaje
CountryShare
United States28.6%
Spain10.2%
Mexico9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maquillaje audience in United States is strongest.

Fig. 05

Top regions by affinity

Maquillaje fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K2.82×
02Florida~300K2.01×
03California~400K1.82×
04New Jersey~100K1.76×
05New Mexico~20K1.61×
06Arizona~70K1.59×
07Nevada~30K1.52×
08Colorado~50K1.46×
09Utah~30K1.45×
10Illinois~100K1.43×
11New York~200K1.38×
12Maryland~50K1.37×
13Georgia~90K1.36×
14North Carolina~80K1.25×
15Oklahoma~30K1.22×
16Tennessee~50K1.19×
17Nebraska~10K1.16×
18Connecticut~30K1.14×
19Virginia~60K1.12×
20Kansas~20K1.09×
21Arkansas~20K1.08×
22Louisiana~30K1.05×
23Rhode Island~7K1.05×
24Indiana~40K0.99×
25Wisconsin~30K0.99×
26Oregon~20K0.97×
27South Carolina~30K0.95×
28Washington~40K0.94×
29Alabama~30K0.94×
30Washington, District of Columbia~6K0.93×
31Kentucky~30K0.92×
32Delaware~6K0.92×
33Massachusetts~40K0.90×
34Alaska~4K0.87×
35Vermont~3K0.87×
36Idaho~10K0.86×
37North Dakota~4K0.85×
38Montana~5K0.84×
39South Dakota~4K0.84×
40Maine~7K0.82×
41West Virginia~8K0.81×
42Hawaii~8K0.81×
43Iowa~10K0.79×
44New Hampshire~7K0.78×
45Pennsylvania~60K0.76×
46Minnesota~20K0.75×
47Mississippi~10K0.75×
48Missouri~20K0.67×
49Ohio~40K0.59×
50Michigan~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Maquillaje, United States
0.52×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maquillaje audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maquillaje audience
#·InterestCategoryAffinity×
01Anastasia Beverly HillsBeauty & Wellness23.60×
02El Corte InglésShopping21.16×
03Court shoeFashion & Accessoires20.00×
04Impulse purchaseShopping17.04×
05Winnie-the-PoohKids & Family15.74×
06WellaBeauty & Wellness15.64×
07Jersey Shore (TV series)Movies & TV13.85×
08DermalogicaBeauty & Wellness12.69×
09Hair ExtensionsBeauty & Wellness9.32×
10Bill MurrayMovies & TV9.18×
117-ElevenShopping7.08×
12Bath and BodyworksShopping6.34×
13Liga MXSports5.64×
14Folk musicMusic & Radio4.79×
15PedicureBeauty & Wellness4.64×
16DiaryKids & Family4.17×
17Family DollarFashion & Accessoires4.16×
18Five BelowShopping3.43×
19CosmeticsBeauty & Wellness2.14×
20ClothingFashion & Accessoires1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maquillaje audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maquillaje audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.13×
Quality AwarenessPREMIUM1.50×
Design AffinityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maquillaje audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.52×
Family OrientationCONSERVATISM0.56×
Need for SecurityCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maquillaje have in United States?

Maquillaje has an estimated audience of 2,235,342 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Maquillaje fans?

79.9% of Maquillaje fans are female, 20.1% are male, with an average age of 31.3 years.

03

Which brands do Maquillaje fans like most?

Maquillaje fans show strongest brand affinity for Hair Extensions (9.32×), 7-Eleven (7.08×), and Anastasia Beverly Hills (23.6×) over the country average.

04

Where do Maquillaje fans live in United States?

Maquillaje fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Maquillaje fans also like?

Beyond Maquillaje itself, the audience over-indexes on 7-Eleven (7.08×), Anastasia Beverly Hills (23.6×), Bath and Bodyworks (6.34×), and Winnie-the-Pooh (15.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Maquillaje audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maquillaje. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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