Rascasse Audience Intelligence

Maren Morris Audience in United States

A data profile of the people who buy, follow and care about Maren Morris in United States — modelled from more than twelve digital signal sources. Maren Morris has an estimated audience of 1,853,353 people in United States.

#42among Country music in United States#2838among Person in United States#1730in Music & Radio

The average Maren Morris fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kacey Musgraves, Shania Twain, Citibank, with strongest over-indexing on Kacey Musgraves (15.56× the country average).

Demographically, the Maren Morris audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maren Morris fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Kacey Musgraves.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maren Morris profile in United States.

Audience size
1.9M
in United States
Gender
63.6%♀
36.4% male
Age
42.3
average years
Country rank
#15123
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maren Morris fans

63.6% are female, 36.4% are male, average age 42.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Maren Morris audience in United States
MetricValue
Female63.6%
Male36.4%
Average age42.3
Estimated audience size1,853,353
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Maren Morris audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

78.1%

of the worldwide Maren Morris audience comes from United States.

Worldwide audience distribution share by country for Maren Morris
CountryShare
United States78.1%
Canada5.1%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maren Morris audience in United States is strongest.

Fig. 05

Top regions by affinity

Maren Morris fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~60K1.42×
02Montana~7K1.28×
03Vermont~4K1.25×
04Iowa~20K1.24×
05Maine~9K1.24×
06New Mexico~10K1.19×
07North Carolina~70K1.14×
08Nebraska~10K1.14×
09Alabama~30K1.13×
10Kentucky~30K1.13×
11Idaho~10K1.13×
12New Hampshire~9K1.13×
13Wisconsin~30K1.12×
14Minnesota~30K1.11×
15Indiana~40K1.10×
16Missouri~30K1.10×
17Oregon~20K1.10×
18West Virginia~10K1.08×
19Oklahoma~20K1.06×
20Michigan~50K1.05×
21Colorado~30K1.05×
22Delaware~6K1.05×
23North Dakota~4K1.05×
24Washington~40K1.04×
25South Carolina~30K1.04×
26Kansas~20K1.03×
27South Dakota~5K1.03×
28Pennsylvania~70K1.01×
29Ohio~60K1.00×
30Connecticut~20K0.99×
31Massachusetts~40K0.98×
32Virginia~50K0.97×
33Rhode Island~6K0.97×
34Arkansas~20K0.96×
35Illinois~60K0.95×
36Washington, District of Columbia~5K0.94×
37Utah~20K0.90×
38Mississippi~10K0.88×
39Texas~100K0.86×
40Arizona~30K0.85×
41Louisiana~20K0.85×
42Florida~100K0.83×
43New Jersey~40K0.83×
44Maryland~30K0.82×
45Georgia~50K0.81×
46New York~90K0.79×
47California~200K0.73×
48Nevada~10K0.72×
49Alaska~3K0.72×
50Hawaii~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Maren Morris, United States
0.59×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maren Morris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maren Morris audience
#·InterestCategoryAffinity×
01Kacey MusgravesMusic & Radio15.56×
02Lady AntebellumMusic & Radio14.76×
03Carly PearceMusic & Radio12.50×
04Kelsea BalleriniMusic & Radio10.64×
05Shania TwainMusic & Radio9.03×
06Kane BrownMusic & Radio8.89×
07Mads MikkelsenMovies & TV8.76×
08Chris StapletonMusic & Radio6.21×
09Miranda LambertMusic & Radio5.87×
10Toby KeithMusic & Radio5.65×
11Carrie UnderwoodMusic & Radio5.55×
12Keith UrbanMusic & Radio5.13×
13CitibankBusiness & Career4.40×
14RockabillyFashion & Accessoires3.04×
15Apple MusicMusic & Radio2.33×
16Britney SpearsMusic & Radio2.31×
17Hobby LobbyHome & Garden1.67×
18Taylor SwiftMusic & Radio1.66×
19Chick-fil-AFood & Beverages1.56×
20LivestockPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maren Morris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maren Morris audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Community OrientationOPEN1.52×
TraditionCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maren Morris audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Quality AwarenessPREMIUM0.74×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maren Morris have in United States?

Maren Morris has an estimated audience of 1,853,353 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maren Morris fans?

63.6% of Maren Morris fans are female, 36.4% are male, with an average age of 42.3 years.

03

Which brands do Maren Morris fans like most?

Maren Morris fans show strongest brand affinity for Kacey Musgraves (15.56×), Shania Twain (9.03×), and Citibank (4.4×) over the country average.

04

Where do Maren Morris fans live in United States?

Maren Morris fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maren Morris fans also like?

Beyond Maren Morris itself, the audience over-indexes on Shania Twain (9.03×), Citibank (4.4×), Kelsea Ballerini (10.64×), and Mads Mikkelsen (8.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Maren Morris audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maren Morris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →