Maren Morris Audience in United States

Maren Morris logo

Maren Morris has an estimated audience of 1,937,703 people in United States. 63.6% are female, 36.4% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Product design, Whataburger, UK garage, Pillow, Beres Hammond.

The average Maren Morris fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Whataburger, UK garage, with strongest over-indexing on Product design (2.71× the country average). Demographically, the Maren Morris audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Maren Morris fans

Demographic split for Maren Morris audience in United States
MetricValue
Female63.6%
Male36.4%
Average age42.3
Estimated audience size1,937,703

Audience persona

The typical Maren Morris fan in United States is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Maren Morris in United States
RegionReachAffinity
California161,9610.76×
Texas153,7690.92×
Florida104,9420.8×
New York85,1430.79×
North Carolina69,5211.19×
Pennsylvania65,2311×
Illinois64,6981×
Ohio63,3931.06×
Tennessee55,1701.42×
Michigan53,9621.06×
Georgia51,4160.86×
Virginia43,4660.92×
New Jersey42,1130.85×
Indiana40,5801.15×
Washington39,2601.01×
Arizona36,7050.93×
Massachusetts36,0970.95×
Missouri35,7281.14×
Colorado34,2971.12×
Wisconsin33,8291.16×
Alabama32,5581.2×
Minnesota29,7551.07×
South Carolina29,5161.01×
Kentucky28,5631.18×
Maryland26,6510.8×
Oregon24,2341.09×
Oklahoma22,9901.07×
Louisiana22,0570.88×
Iowa20,9301.31×
Connecticut20,0871.03×
Kansas15,9901.05×
Arkansas15,2200.95×
Utah15,1730.87×
Nevada14,0490.75×
Mississippi13,6180.85×
Nebraska11,7911.21×
Idaho11,6681.2×
New Mexico10,7331.1×
West Virginia9,1131.01×
New Hampshire8,4301.1×
Maine7,0131.01×
Montana6,6621.24×
Rhode Island5,1470.83×
Washington, District of Columbia4,9480.85×
South Dakota4,5261.01×
Delaware4,5200.85×
Hawaii4,4850.54×
Vermont4,4511.31×
North Dakota4,0281.01×
Alaska2,6560.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maren Morris audience
BrandAffinityCategory
Product design2.71×Business & Career
Whataburger2.28×Food & Beverages
UK garage5.41×Music & Radio
Pillow1.83×Home & Garden
Beres Hammond18.38×Music & Radio
KiwiCo4.4×Kids & Family
Nebraska1.52×Travel & Leisure
Goop2.94×Internet & Social Media
Avneet Kaur14.79×Movies & TV
Governor of Michigan3.78×Politics & Society
Grinch2.04×Movies & TV
Wok2.98×Food & Beverages
Sinaloa1.63×Travel & Leisure
Guy Fieri1.71×Movies & TV
Tezz3.11×Movies & TV
Jim Stoppani16.83×Sports
Hibachi3.25×Food & Beverages
headspace3.81×Health
Hetalia5.49×Movies & TV
Home staging2.03×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maren Morris audience
TraitClusterScore
ExtroversionTHRILL1.4
TraditionCONSERVATISM1.36
Family OrientationCONSERVATISM1.36
Community OrientationOPEN1.31
Price SensitivityPREMIUM1.17
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Maren Morris
CountryShare
United States78.0%
Canada5.2%
United Kingdom3.0%

See Maren Morris audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Maren Morris have in United States?

Maren Morris has an estimated audience of 1,937,703 people in United States, concentrated in California and Texas.

What is the gender split and age of Maren Morris fans?

63.6% of Maren Morris fans are female, 36.4% are male, with an average age of 42.3 years.

Which brands do Maren Morris fans like most?

Maren Morris fans show strongest brand affinity for Product design (2.71×), Whataburger (2.28×), and UK garage (5.41×) over the country average.

Where do Maren Morris fans live in United States?

Maren Morris fans in United States are most concentrated in California (reach 161,961), Texas (reach 153,769), and Florida (reach 104,942). These three regions account for the largest share of the active audience.

What other brands do Maren Morris fans also like?

Beyond Maren Morris itself, the audience over-indexes on Whataburger (2.28×), UK garage (5.41×), Pillow (1.83×), and Beres Hammond (18.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maren Morris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.