Rascasse Audience Intelligence

Mark Ballas Audience in United States

A data profile of the people who buy, follow and care about Mark Ballas in United States — modelled from more than twelve digital signal sources. Mark Ballas has an estimated audience of 931,634 people in United States.

#8among Dancer in United States#5599among Person in United States#4547in Movies & TV

The average Mark Ballas fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dance Moms, Carlos Rivera, QVC, with strongest over-indexing on Dance Moms (27.8× the country average).

Demographically, the Mark Ballas audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mark Ballas fan in United States is more female, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Dance Moms.

Category: Movies & TV · Type: Person · Subtype: Dancer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mark Ballas profile in United States.

Audience size
932K
in United States
Gender
87.8%♀
12.2% male
Age
38.7
average years
Country rank
#24818
Person in United States
Fig. 01

Search interest · 12-month trend

+212%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mark Ballas fans

87.8% are female, 12.2% are male, average age 38.7.

Fig. 02

Gender split

87.8%
Female
12.2%
Male
Demographic split for Mark Ballas audience in United States
MetricValue
Female87.8%
Male12.2%
Average age38.7
Estimated audience size931,634
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Mark Ballas audience in United States
Age bracketShare%
16-1927%
20-2914%
30-3917%
40-4920%
50+22%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Mark Ballas audience comes from United States.

Worldwide audience distribution share by country for Mark Ballas
CountryShare
United States98.6%
Germany0.9%
Italy0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mark Ballas audience in United States is strongest.

Fig. 05

Top regions by affinity

Mark Ballas fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.80×
02Pennsylvania~40K1.30×
03New Hampshire~4K1.25×
04Wisconsin~20K1.23×
05Massachusetts~20K1.22×
06Idaho~5K1.21×
07New Jersey~30K1.19×
08Illinois~30K1.17×
09Ohio~30K1.16×
10Connecticut~10K1.15×
11New York~60K1.14×
12Iowa~8K1.13×
13Indiana~20K1.12×
14Minnesota~10K1.10×
15Nebraska~5K1.10×
16Tennessee~20K1.08×
17Missouri~10K1.07×
18Arkansas~8K1.06×
19Rhode Island~3K1.06×
20Michigan~20K1.05×
21Kentucky~10K1.05×
22Delaware~2K1.02×
23North Dakota~2K1.02×
24West Virginia~4K1.01×
25Kansas~7K1.00×
26Maine~3K0.99×
27North Carolina~30K0.97×
28Oklahoma~9K0.97×
29South Dakota~2K0.97×
30Arizona~20K0.96×
31South Carolina~10K0.96×
32Alabama~10K0.96×
33Vermont~1K0.93×
34Virginia~20K0.92×
35Florida~50K0.90×
36Colorado~10K0.90×
37Louisiana~10K0.88×
38Mississippi~6K0.88×
39Washington, District of Columbia~2K0.88×
40Oregon~9K0.86×
41Montana~2K0.86×
42Georgia~20K0.83×
43California~80K0.82×
44Texas~60K0.82×
45Washington~10K0.81×
46Maryland~10K0.78×
47New Mexico~3K0.78×
48Hawaii~3K0.76×
49Alaska~1K0.74×
50Nevada~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Mark Ballas, United States
0.73×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mark Ballas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mark Ballas audience
#·InterestCategoryAffinity×
01Carlos RiveraMusic & Radio103.90×
02Dance MomsMovies & TV27.80×
03Magic MikeMovies & TV26.68×
04Joan JettMusic & Radio25.41×
05Ella FitzgeraldMusic & Radio15.86×
06QVCMovies & TV9.69×
07Weather forecastingHome & Garden6.76×
08Soap operaMovies & TV6.07×
09FedExBusiness & Career3.97×
10Discount storesShopping3.96×
11Breakfast televisionMovies & TV3.78×
12TV game showsMovies & TV3.37×
13Shopping mallsShopping3.11×
14TV talkshowsMovies & TV2.99×
15PinterestInternet & Social Media2.90×
16TMZInternet & Social Media2.86×
17SubwayFood & Beverages2.63×
18Mortgage loansBusiness & Career2.61×
19Pizza HutFood & Beverages2.29×
20McDonald'sFood & Beverages2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mark Ballas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mark Ballas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.83×
Family OrientationCONSERVATISM1.74×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mark Ballas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mark Ballas have in United States?

Mark Ballas has an estimated audience of 931,634 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mark Ballas fans?

87.8% of Mark Ballas fans are female, 12.2% are male, with an average age of 38.7 years.

03

Which brands do Mark Ballas fans like most?

Mark Ballas fans show strongest brand affinity for Dance Moms (27.8×), Carlos Rivera (103.9×), and QVC (9.69×) over the country average.

04

Where do Mark Ballas fans live in United States?

Mark Ballas fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mark Ballas fans also like?

Beyond Mark Ballas itself, the audience over-indexes on Carlos Rivera (103.9×), QVC (9.69×), Magic Mike (26.68×), and Joan Jett (25.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Ballas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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