Mark Ballas Audience in United States

Mark Ballas has an estimated audience of 868,280 people in United States. 87.8% are female, 12.2% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Carlos Rivera, Dance Moms, Kia Sportage, Magic Mike, Diabetes mellitus awareness.

The average Mark Ballas fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carlos Rivera, Dance Moms, Kia Sportage, with strongest over-indexing on Carlos Rivera (133.06× the country average). Demographically, the Mark Ballas audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Dancer

Demographics of Mark Ballas fans

Demographic split for Mark Ballas audience in United States
MetricValue
Female87.8%
Male12.2%
Average age38.7
Estimated audience size868,280

Audience persona

The typical Mark Ballas fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Carlos Rivera.

Top regions in United States

Top regions ranked by reach for Mark Ballas in United States
RegionReachAffinity
California92,2630.97×
Texas62,9870.84×
Florida57,3040.97×
New York56,3131.16×
Pennsylvania40,4611.38×
Illinois38,5881.33×
Ohio31,9801.2×
New Jersey27,1391.23×
North Carolina25,0520.96×
Massachusetts24,7831.45×
Michigan24,2861.07×
Georgia23,5590.88×
Virginia19,8580.94×
Tennessee18,1201.04×
Indiana17,4541.1×
Wisconsin17,1041.31×
Arizona16,8240.95×
Washington14,4480.83×
Missouri14,2431.02×
Minnesota14,2181.14×
South Carolina12,3520.95×
Utah12,1161.56×
Colorado11,8650.87×
Maryland11,3480.76×
Alabama11,1360.92×
Kentucky10,8611×
Connecticut10,5811.22×
Louisiana9,4310.84×
Oklahoma9,0730.94×
Iowa8,4131.18×
Oregon8,3890.84×
Arkansas6,9800.98×
Kansas6,7900.99×
Nevada5,7300.68×
Mississippi5,7290.8×
Idaho5,3411.23×
Nebraska4,5361.04×
New Hampshire4,3201.26×
West Virginia3,7570.93×
New Mexico3,1450.72×
Hawaii3,0750.82×
Rhode Island2,9461.07×
Maine2,9440.95×
Delaware2,5031.05×
Washington, District of Columbia2,2520.86×
Montana1,9040.79×
South Dakota1,7640.88×
North Dakota1,6040.9×
Vermont1,4590.96×
Wyoming9840.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark Ballas audience
BrandAffinityCategory
Carlos Rivera133.06×Music & Radio
Dance Moms31.7×Movies & TV
Kia Sportage29.46×Cars & Mobility
Magic Mike24.53×Movies & TV
Diabetes mellitus awareness7.86×Health
Joan Jett24.73×Music & Radio
Autism Awareness9.69×Health
Singer-songwriter3.77×Music & Radio
Microblogging8×Technology & Electronics
Joss Stone44.92×Music & Radio
Ne-Yo25.03×Music & Radio
Honda HR-V17.86×Cars & Mobility
Income tax8.27×Business & Career
Houston Astros5.42×Sports
Superman1.68×Movies & TV
Pre-school playgroup19.96×Kids & Family
Google Maps2.19×Internet & Social Media
Ella Fitzgerald14.86×Music & Radio
Prince Royce15.85×Music & Radio
Depop6.58×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark Ballas audience
TraitClusterScore
ExtroversionTHRILL1.36
CreativityOPEN1.34
Community OrientationOPEN1.27
DIY MentalityTHRILL1.22
Price SensitivityPREMIUM1.17
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Mark Ballas
CountryShare
United States98.5%
Germany0.9%
Italy0.4%

See Mark Ballas audiences in other countries

More Dancer audiences in United States

Frequently asked questions

How many fans does Mark Ballas have in United States?

Mark Ballas has an estimated audience of 868,280 people in United States, concentrated in California and Texas.

What is the gender split and age of Mark Ballas fans?

87.8% of Mark Ballas fans are female, 12.2% are male, with an average age of 38.7 years.

Which brands do Mark Ballas fans like most?

Mark Ballas fans show strongest brand affinity for Carlos Rivera (133.06×), Dance Moms (31.7×), and Kia Sportage (29.46×) over the country average.

Where do Mark Ballas fans live in United States?

Mark Ballas fans in United States are most concentrated in California (reach 92,263), Texas (reach 62,987), and Florida (reach 57,304). These three regions account for the largest share of the active audience.

What other brands do Mark Ballas fans also like?

Beyond Mark Ballas itself, the audience over-indexes on Dance Moms (31.7×), Kia Sportage (29.46×), Magic Mike (24.53×), and Diabetes mellitus awareness (7.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Ballas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.