Maseca Audience in United States
Maseca has an estimated audience of 407,889 people in United States. 60.4% are female, 39.6% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Goop, Governor of Michigan, Nationality, Cam Ward.
The average Maseca fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Goop, Governor of Michigan, with strongest over-indexing on Elsword (20.5× the country average). Demographically, the Maseca audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Maseca fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 41.4 |
| Estimated audience size | 407,889 |
Audience persona
The typical Maseca fan in United States is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 90,875 | 2.03× |
| Texas | 78,789 | 2.25× |
| Florida | 30,188 | 1.09× |
| New York | 22,443 | 0.98× |
| North Carolina | 16,126 | 1.31× |
| Illinois | 15,920 | 1.17× |
| Georgia | 14,788 | 1.18× |
| Arizona | 12,136 | 1.46× |
| New Jersey | 11,955 | 1.15× |
| Virginia | 10,774 | 1.08× |
| Washington | 10,619 | 1.3× |
| Maryland | 10,610 | 1.51× |
| Tennessee | 10,305 | 1.26× |
| Pennsylvania | 8,774 | 0.64× |
| Colorado | 8,584 | 1.34× |
| Indiana | 7,809 | 1.05× |
| Ohio | 7,192 | 0.57× |
| Massachusetts | 6,952 | 0.87× |
| South Carolina | 6,190 | 1.01× |
| Michigan | 6,144 | 0.58× |
| Louisiana | 6,141 | 1.17× |
| Alabama | 6,012 | 1.06× |
| Oregon | 6,005 | 1.28× |
| Nevada | 5,941 | 1.51× |
| Oklahoma | 5,466 | 1.21× |
| Missouri | 4,933 | 0.75× |
| Minnesota | 4,843 | 0.83× |
| Utah | 4,708 | 1.29× |
| Kentucky | 4,512 | 0.88× |
| Arkansas | 4,141 | 1.23× |
| Wisconsin | 4,031 | 0.66× |
| Kansas | 3,762 | 1.17× |
| Connecticut | 3,671 | 0.9× |
| Iowa | 3,106 | 0.92× |
| New Mexico | 3,079 | 1.51× |
| Nebraska | 2,657 | 1.3× |
| Mississippi | 2,574 | 0.77× |
| Idaho | 2,006 | 0.98× |
| Washington, District of Columbia | 1,354 | 1.1× |
| Hawaii | 1,125 | 0.64× |
| Rhode Island | 996 | 0.77× |
| Delaware | 858 | 0.76× |
| West Virginia | 708 | 0.37× |
| South Dakota | 699 | 0.74× |
| New Hampshire | 661 | 0.41× |
| Maine | 620 | 0.42× |
| Montana | 503 | 0.44× |
| Wyoming | 439 | 0.73× |
| North Dakota | 424 | 0.51× |
| Alaska | 424 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20.5× | Games |
| Goop | 5.43× | Internet & Social Media |
| Governor of Michigan | 6.84× | Politics & Society |
| Nationality | 1.97× | Politics & Society |
| Cam Ward | 3.19× | Sports |
| Who Wants to Be a Millionaire? | 7.59× | Movies & TV |
| Progressive rock | 1.52× | Music & Radio |
| Wok | 4.67× | Food & Beverages |
| Google Home | 4.32× | Technology & Electronics |
| Fairy godmother | 4.8× | Literature |
| headspace | 5.98× | Health |
| Grinch | 2.5× | Movies & TV |
| Kendra Scott | 1.82× | Fashion & Accessoires |
| Hipster | 5.59× | Politics & Society |
| Cherish (group) | 6.23× | Music & Radio |
| Regional styles of Mexican music | 1.62× | Music & Radio |
| Hibachi | 4.46× | Food & Beverages |
| Mothercare | 1.83× | Kids & Family |
| Stamp collecting | 2.66× | Home & Garden |
| Grace Slick | 4.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Urban Lifestyle | OPEN | 1.42 |
| Design Affinity | PREMIUM | 1.4 |
| Convenience Orientation | PREMIUM | 1.39 |
| Indulgence | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.2% |
| Mexico | 29.5% |
| Canada | 2.5% |
See Maseca audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Maseca have in United States?
Maseca has an estimated audience of 407,889 people in United States, concentrated in California and Texas.
What is the gender split and age of Maseca fans?
60.4% of Maseca fans are female, 39.6% are male, with an average age of 41.4 years.
Which brands do Maseca fans like most?
Maseca fans show strongest brand affinity for Elsword (20.5×), Goop (5.43×), and Governor of Michigan (6.84×) over the country average.
Where do Maseca fans live in United States?
Maseca fans in United States are most concentrated in California (reach 90,875), Texas (reach 78,789), and Florida (reach 30,188). These three regions account for the largest share of the active audience.
What other brands do Maseca fans also like?
Beyond Maseca itself, the audience over-indexes on Goop (5.43×), Governor of Michigan (6.84×), Nationality (1.97×), and Cam Ward (3.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Maseca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.