Rascasse Audience Intelligence

Masha Audience in United States

A data profile of the people who buy, follow and care about Masha in United States — modelled from more than twelve digital signal sources. Masha has an estimated audience of 328,109 people in United States.

#67among Social media influencer in United States#11516among Person in United States#424in Internet & Social Media

The average Masha fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Google Maps, Internet meme, with strongest over-indexing on Planet Fitness (1.92× the country average).

Demographically, the Masha audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Masha fan in United States is more female, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masha profile in United States.

Audience size
328K
in United States
Gender
58.2%♀
41.8% male
Age
30.8
average years
Country rank
#46155
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masha fans

58.2% are female, 41.8% are male, average age 30.8.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Masha audience in United States
MetricValue
Female58.2%
Male41.8%
Average age30.8
Estimated audience size328,109
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Masha audience in United States
Age bracketShare%
16-1949%
20-2917%
30-3912%
40-4912%
50+10%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Masha audience comes from United States.

Worldwide audience distribution share by country for Masha
CountryShare
Brazil18.6%
Mexico15.1%
United States13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masha audience in United States is strongest.

Fig. 05

Top regions by affinity

Masha fans by region: top regions in United States
#RegionReachAffinity×
01Texas~50K1.88×
02California~50K1.55×
03New York~30K1.48×
04New Jersey~10K1.47×
05Virginia~10K1.27×
06Maryland~7K1.24×
07Missouri~6K1.22×
08Florida~30K1.21×
09Illinois~10K1.20×
10Connecticut~4K1.18×
11Washington~7K1.16×
12North Carolina~10K1.15×
13Georgia~10K1.14×
14Massachusetts~7K1.12×
15Minnesota~5K1.09×
16Nebraska~2K1.09×
17Pennsylvania~10K1.08×
18Nevada~3K1.08×
19Rhode Island~1K1.07×
20South Carolina~5K1.05×
21Arizona~7K1.03×
22Kentucky~4K1.03×
23Delaware<1K1.02×
24Tennessee~6K0.99×
25Alabama~4K0.99×
26Louisiana~4K0.99×
27Utah~3K0.99×
28Indiana~6K0.98×
29Oklahoma~3K0.98×
30New Mexico~2K0.98×
31Kansas~2K0.97×
32Alaska<1K0.97×
33Colorado~5K0.96×
34Arkansas~2K0.94×
35South Dakota<1K0.94×
36Oregon~3K0.93×
37Mississippi~2K0.92×
38Washington, District of Columbia<1K0.90×
39North Dakota<1K0.90×
40Vermont<1K0.90×
41Michigan~7K0.88×
42Wisconsin~4K0.88×
43Idaho~1K0.87×
44Hawaii~1K0.87×
45Montana<1K0.87×
46Ohio~8K0.86×
47Maine<1K0.86×
48Iowa~2K0.84×
49West Virginia~1K0.84×
50New Hampshire~1K0.83×
Fig. 06

Affinity by region

Affinity by region — Masha, United States
0.83×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masha audience
#·InterestCategoryAffinity×
01Shōnen mangaLiterature2.73×
02FunkoKids & Family2.73×
03Universal StudiosMovies & TV2.73×
04Diaper bagKids & Family2.35×
05SaxophoneMusic & Radio2.34×
06ClarinetMusic & Radio2.32×
07Planet FitnessSports1.92×
08MetaphysicsBusiness & Career1.82×
09Tabletop gameGames1.76×
10FandomLiterature1.74×
11Ariana GrandeMusic & Radio1.72×
12LinuxTechnology & Electronics1.71×
13Bass guitarMusic & Radio1.64×
14Google MapsInternet & Social Media1.61×
15Real propertyHome & Garden1.59×
16PokémonGames1.58×
17Made in USABusiness & Career1.58×
18Talk radioMusic & Radio1.58×
19Internet memeInternet & Social Media1.56×
20Golf ChannelSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masha audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Early Adopter MentalityPOWER1.28×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masha audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
CreativityOPEN0.91×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masha have in United States?

Masha has an estimated audience of 328,109 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Masha fans?

58.2% of Masha fans are female, 41.8% are male, with an average age of 30.8 years.

03

Which brands do Masha fans like most?

Masha fans show strongest brand affinity for Planet Fitness (1.92×), Google Maps (1.61×), and Internet meme (1.56×) over the country average.

04

Where do Masha fans live in United States?

Masha fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Masha fans also like?

Beyond Masha itself, the audience over-indexes on Google Maps (1.61×), Internet meme (1.56×), Diaper bag (2.35×), and Bass guitar (1.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Masha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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