Masha Audience in United States
Masha has an estimated audience of 331,834 people in United States. 53.3% are female, 46.7% are male, average age 35.3. Top brand affinities: Goop, Grinch, Vocal harmony, Google Home, Wok.
Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (13.25× the country average). Demographically, the Masha audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Masha fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.3 |
| Estimated audience size | 331,834 |
Audience persona
The typical Masha fan in United States is balanced, around 35.3 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.25× | Internet & Social Media |
| Grinch | 7.25× | Movies & TV |
| Vocal harmony | 7.65× | Music & Radio |
| Google Home | 9.07× | Technology & Electronics |
| Wok | 9.11× | Food & Beverages |
| Governor of Michigan | 9.54× | Politics & Society |
| Hibachi | 9.78× | Food & Beverages |
| No Escape (1994 film) | 13.38× | Movies & TV |
| Grace Slick | 9.67× | Music & Radio |
| Combat sport | 1.74× | Sports |
| Guitarist (magazine) | 9.9× | Music & Radio |
| La Jolla | 7.97× | Travel & Leisure |
| headspace | 7.67× | Health |
| Hipster | 7.74× | Politics & Society |
| Nebraska Cornhuskers football | 2.86× | Sports |
| El Paso County, Colorado | 9.61× | Travel & Leisure |
| Gift registry | 9.74× | Kids & Family |
| Cherish (group) | 8.04× | Music & Radio |
| TV Fanatic | 7.35× | Movies & TV |
| Bank account | 1.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Early Adopter Mentality | POWER | 1.19 |
| Social Media Usage | JOY | 1.06 |
| Risk Appetite | THRILL | 1.05 |
| Sports Activity | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.4% |
| Mexico | 14.2% |
| United States | 13.5% |
See Masha audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Masha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.