Maul Audience in United States
Maul has an estimated audience of 361,335 people in United States. 52.9% are female, 47.1% are male, average age 35.9. Top brand affinities: Goop, Grinch, Vocal harmony, Google Home, Wok.
Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (13.42× the country average). Demographically, the Maul audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Maul fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 35.9 |
| Estimated audience size | 361,335 |
Audience persona
The typical Maul fan in United States is balanced, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.42× | Internet & Social Media |
| Grinch | 7.33× | Movies & TV |
| Vocal harmony | 7.74× | Music & Radio |
| Google Home | 9.2× | Technology & Electronics |
| Wok | 9.23× | Food & Beverages |
| Governor of Michigan | 9.64× | Politics & Society |
| Hibachi | 9.9× | Food & Beverages |
| No Escape (1994 film) | 13.56× | Movies & TV |
| Grace Slick | 9.66× | Music & Radio |
| Combat sport | 1.74× | Sports |
| Guitarist (magazine) | 10.03× | Music & Radio |
| La Jolla | 8.03× | Travel & Leisure |
| headspace | 7.77× | Health |
| Hipster | 7.83× | Politics & Society |
| Nebraska Cornhuskers football | 2.87× | Sports |
| El Paso County, Colorado | 9.74× | Travel & Leisure |
| Gift registry | 9.87× | Kids & Family |
| Cherish (group) | 8.14× | Music & Radio |
| TV Fanatic | 7.43× | Movies & TV |
| Bank account | 1.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.33 |
| Extroversion | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.19 |
| Risk Appetite | THRILL | 1.17 |
| Social Media Usage | JOY | 1.05 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.8% |
| Germany | 8.7% |
| United Kingdom | 6.6% |
See Maul audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Maul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.