Rascasse Audience Intelligence

Maul Audience in United States

A data profile of the people who buy, follow and care about Maul in United States — modelled from more than twelve digital signal sources. Maul has an estimated audience of 362,769 people in United States.

The average Maul fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Internet meme, Diaper bag, with strongest over-indexing on Planet Fitness (1.92× the country average).

Demographically, the Maul audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maul fan in United States is more female, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maul profile in United States.

Audience size
363K
in United States
Gender
57.6%
42.4% male
Age
31.8
average years
Country rank
#43783
Person in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maul fans

57.6% are female, 42.4% are male, average age 31.8.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Maul audience in United States
MetricValue
Female57.6%
Male42.4%
Average age31.8
Estimated audience size362,769
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Maul audience in United States
Age bracketShare%
16-1946%
20-2917%
30-3913%
40-4912%
50+12%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Maul audience comes from United States.

Worldwide audience distribution share by country for Maul
CountryShare
United States39.3%
Germany8.5%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maul audience in United States is strongest.

Fig. 05

Top regions by affinity

Maul fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.74×
02Utah~4K1.32×
03Idaho~2K1.19×
04Oregon~5K1.16×
05Washington~8K1.11×
06Indiana~7K1.11×
07Maine~1K1.08×
08Vermont<1K1.05×
09Kansas~3K1.04×
10Hawaii~2K1.04×
11Montana~1K1.04×
12Virginia~9K1.03×
13Missouri~6K1.03×
14Minnesota~5K1.03×
15Alabama~5K1.02×
16Oklahoma~4K1.02×
17West Virginia~2K1.02×
18Tennessee~7K1.01×
19Wisconsin~5K1.01×
20Kentucky~4K1.01×
21Colorado~6K1.00×
22New Hampshire~1K1.00×
23Arkansas~3K0.99×
24Nebraska~2K0.99×
25Massachusetts~7K0.98×
26North Dakota<1K0.98×
27North Carolina~10K0.97×
28Michigan~9K0.97×
29Rhode Island~1K0.97×
30Maryland~6K0.96×
31Louisiana~4K0.96×
32Connecticut~3K0.96×
33Iowa~3K0.96×
34Ohio~10K0.95×
35South Carolina~5K0.95×
36South Dakota<1K0.95×
37Pennsylvania~10K0.94×
38Arizona~7K0.92×
39New Mexico~2K0.91×
40California~30K0.90×
41Georgia~10K0.90×
42Illinois~10K0.89×
43Delaware<1K0.88×
44Mississippi~3K0.87×
45Washington, District of Columbia<1K0.87×
46New York~20K0.85×
47Nevada~3K0.85×
48Texas~20K0.82×
49New Jersey~7K0.82×
50Florida~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Maul, United States
0.78×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maul audience
#·InterestCategoryAffinity×
01FunkoKids & Family2.72×
02Shōnen mangaLiterature2.71×
03Universal StudiosMovies & TV2.70×
04Diaper bagKids & Family2.34×
05SaxophoneMusic & Radio2.34×
06ClarinetMusic & Radio2.31×
07Planet FitnessSports1.92×
08MetaphysicsBusiness & Career1.82×
09FandomLiterature1.76×
10Tabletop gameGames1.75×
11Ariana GrandeMusic & Radio1.66×
12Bass guitarMusic & Radio1.63×
13Made in USABusiness & Career1.63×
14PokémonGames1.61×
15LumberHome & Garden1.61×
16Fly fishingSports1.59×
17Internet memeInternet & Social Media1.58×
18Real propertyHome & Garden1.58×
19Golf ChannelSports1.55×
20Talk radioMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Maul audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Early Adopter MentalityPOWER1.29×
ExtroversionTHRILL1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Maul audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
CreativityOPEN0.90×
Luxury OrientationPREMIUM0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Maul have in United States?

Maul has an estimated audience of 362,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maul fans?

57.6% of Maul fans are female, 42.4% are male, with an average age of 31.8 years.

03

Which brands do Maul fans like most?

Maul fans show strongest brand affinity for Planet Fitness (1.92×), Internet meme (1.58×), and Diaper bag (2.34×) over the country average.

04

Where do Maul fans live in United States?

Maul fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Maul fans also like?

Beyond Maul itself, the audience over-indexes on Internet meme (1.58×), Diaper bag (2.34×), Bass guitar (1.63×), and Metaphysics (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →