A data profile of the people who buy, follow and care about Maul in United States — modelled from more than twelve digital signal sources. Maul has an estimated audience of 362,769 people in United States.
The average Maul fan in United States is 31.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Planet Fitness, Internet meme, Diaper bag, with strongest over-indexing on Planet Fitness (1.92× the country average).
Demographically, the Maul audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Maul fan in United States is more female, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Maul profile in United States.
57.6% are female, 42.4% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 31.8 |
| Estimated audience size | 362,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 17% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 12% |
of the worldwide Maul audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.3% |
| Germany | 8.5% |
| United Kingdom | 8.0% |
Where the Maul audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~1K | 1.74× | |
| 02 | Utah | ~4K | 1.32× | |
| 03 | Idaho | ~2K | 1.19× | |
| 04 | Oregon | ~5K | 1.16× | |
| 05 | Washington | ~8K | 1.11× | |
| 06 | Indiana | ~7K | 1.11× | |
| 07 | Maine | ~1K | 1.08× | |
| 08 | Vermont | <1K | 1.05× | |
| 09 | Kansas | ~3K | 1.04× | |
| 10 | Hawaii | ~2K | 1.04× | |
| 11 | Montana | ~1K | 1.04× | |
| 12 | Virginia | ~9K | 1.03× | |
| 13 | Missouri | ~6K | 1.03× | |
| 14 | Minnesota | ~5K | 1.03× | |
| 15 | Alabama | ~5K | 1.02× | |
| 16 | Oklahoma | ~4K | 1.02× | |
| 17 | West Virginia | ~2K | 1.02× | |
| 18 | Tennessee | ~7K | 1.01× | |
| 19 | Wisconsin | ~5K | 1.01× | |
| 20 | Kentucky | ~4K | 1.01× | |
| 21 | Colorado | ~6K | 1.00× | |
| 22 | New Hampshire | ~1K | 1.00× | |
| 23 | Arkansas | ~3K | 0.99× | |
| 24 | Nebraska | ~2K | 0.99× | |
| 25 | Massachusetts | ~7K | 0.98× | |
| 26 | North Dakota | <1K | 0.98× | |
| 27 | North Carolina | ~10K | 0.97× | |
| 28 | Michigan | ~9K | 0.97× | |
| 29 | Rhode Island | ~1K | 0.97× | |
| 30 | Maryland | ~6K | 0.96× | |
| 31 | Louisiana | ~4K | 0.96× | |
| 32 | Connecticut | ~3K | 0.96× | |
| 33 | Iowa | ~3K | 0.96× | |
| 34 | Ohio | ~10K | 0.95× | |
| 35 | South Carolina | ~5K | 0.95× | |
| 36 | South Dakota | <1K | 0.95× | |
| 37 | Pennsylvania | ~10K | 0.94× | |
| 38 | Arizona | ~7K | 0.92× | |
| 39 | New Mexico | ~2K | 0.91× | |
| 40 | California | ~30K | 0.90× | |
| 41 | Georgia | ~10K | 0.90× | |
| 42 | Illinois | ~10K | 0.89× | |
| 43 | Delaware | <1K | 0.88× | |
| 44 | Mississippi | ~3K | 0.87× | |
| 45 | Washington, District of Columbia | <1K | 0.87× | |
| 46 | New York | ~20K | 0.85× | |
| 47 | Nevada | ~3K | 0.85× | |
| 48 | Texas | ~20K | 0.82× | |
| 49 | New Jersey | ~7K | 0.82× | |
| 50 | Florida | ~20K | 0.78× |
The strongest cross-interests of the Maul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Funko | Kids & Family | 2.72× | ||
| 02 | Shōnen manga | Literature | 2.71× | ||
| 03 | Universal Studios | Movies & TV | 2.70× | ||
| 04 | Diaper bag | Kids & Family | 2.34× | ||
| 05 | Saxophone | Music & Radio | 2.34× | ||
| 06 | Clarinet | Music & Radio | 2.31× | ||
| 07 | Planet Fitness | Sports | 1.92× | ||
| 08 | Metaphysics | Business & Career | 1.82× | ||
| 09 | Fandom | Literature | 1.76× | ||
| 10 | Tabletop game | Games | 1.75× | ||
| 11 | Ariana Grande | Music & Radio | 1.66× | ||
| 12 | Bass guitar | Music & Radio | 1.63× | ||
| 13 | Made in USA | Business & Career | 1.63× | ||
| 14 | Pokémon | Games | 1.61× | ||
| 15 | Lumber | Home & Garden | 1.61× | ||
| 16 | Fly fishing | Sports | 1.59× | ||
| 17 | Internet meme | Internet & Social Media | 1.58× | ||
| 18 | Real property | Home & Garden | 1.58× | ||
| 19 | Golf Channel | Sports | 1.55× | ||
| 20 | Talk radio | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× |
Maul has an estimated audience of 362,769 people in United States, concentrated in California and Texas.
57.6% of Maul fans are female, 42.4% are male, with an average age of 31.8 years.
Maul fans show strongest brand affinity for Planet Fitness (1.92×), Internet meme (1.58×), and Diaper bag (2.34×) over the country average.
Maul fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Maul itself, the audience over-indexes on Internet meme (1.58×), Diaper bag (2.34×), Bass guitar (1.63×), and Metaphysics (1.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Maul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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