McLean, Virginia Audience in United States

McLean, Virginia logo

McLean, Virginia has an estimated audience of 930,333 people in United States. 59.2% are female, 40.8% are male, average age 43.2. Top regions: Virginia, Maryland, Texas. Top brand affinities: Alaska, Home construction, Nebraska, Minnesota, Justice.

The average McLean, Virginia fan in United States is 43.2 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Texas. Top brand affinities include Alaska, Home construction, Nebraska, with strongest over-indexing on Alaska (2.39× the country average). Demographically, the McLean, Virginia audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of McLean, Virginia fans

Demographic split for McLean, Virginia audience in United States
MetricValue
Female59.2%
Male40.8%
Average age43.2
Estimated audience size930,333

Audience persona

The typical McLean, Virginia fan in United States is more female, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for McLean, Virginia in United States
RegionReachAffinity
Virginia250,71611.06×
Maryland92,2385.77×
Texas40,9260.51×
Washington, District of Columbia37,50913.41×
North Carolina36,9301.32×
California35,7790.35×
New York32,2170.62×
Massachusetts28,7951.57×
Illinois27,4430.89×
Florida23,2000.37×
Pennsylvania15,9080.51×
New Jersey12,6820.54×
Georgia12,1860.43×
Michigan11,8460.49×
Connecticut11,2951.21×
Ohio9,7840.34×
Tennessee8,1840.44×
Washington7,2940.39×
Colorado5,4710.37×
South Carolina5,4080.39×
Arizona5,0660.27×
Missouri4,9270.33×
Indiana4,5690.27×
Alabama4,3380.33×
Minnesota3,7430.28×
Kansas3,7110.51×
Kentucky3,6370.31×
Wisconsin3,5230.25×
Oklahoma3,4590.33×
Oregon2,6630.25×
Louisiana2,6020.22×
Utah2,3820.29×
New Hampshire2,1760.59×
Nevada2,0900.23×
Arkansas2,0560.27×
Iowa1,9710.26×
West Virginia1,8820.43×
Mississippi1,8040.24×
Nebraska1,7000.36×
Delaware1,5610.61×
New Mexico1,3530.29×
Rhode Island1,2970.44×
Montana1,2710.49×
Maine1,2290.37×
Hawaii1,1650.29×
Idaho8820.19×
Vermont7040.43×
North Dakota6110.32×
South Dakota4340.2×
Alaska3360.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McLean, Virginia audience
BrandAffinityCategory
Alaska2.39×Travel & Leisure
Home construction1.53×Home & Garden
Nebraska2.69×Travel & Leisure
Minnesota1.62×Travel & Leisure
Justice1.89×Politics & Society
Sinaloa2.1×Travel & Leisure
Google Analytics2.06×Internet & Social Media
CAC 402.15×Business & Career
Jonathan Davis3.51×Music & Radio
JTV (Indonesia)1.92×
Mackenzie Foy2.74×Fashion & Accessoires
Penn & Teller2.78×Movies & TV
Sailor1.61×Travel & Leisure
Dental hygienist2.2×Health
Tuscany2.29×Travel & Leisure
WGN-TV1.65×Movies & TV
Graham Greene (actor)1.78×
Kerala1.86×Travel & Leisure
Graham Greene1.71×Literature
War on Terror2.06×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McLean, Virginia audience
TraitClusterScore
Career OrientationPOWER2.33
Quality AwarenessPREMIUM2
TravellingTHRILL1.89
Community OrientationOPEN1.7
Luxury OrientationPREMIUM1.6
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for McLean, Virginia
CountryShare
United States49.8%
Brazil35.2%
Canada3.7%

See McLean, Virginia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does McLean, Virginia have in United States?

McLean, Virginia has an estimated audience of 930,333 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of McLean, Virginia fans?

59.2% of McLean, Virginia fans are female, 40.8% are male, with an average age of 43.2 years.

Which brands do McLean, Virginia fans like most?

McLean, Virginia fans show strongest brand affinity for Alaska (2.39×), Home construction (1.53×), and Nebraska (2.69×) over the country average.

Where do McLean, Virginia fans live in United States?

McLean, Virginia fans in United States are most concentrated in Virginia (reach 250,716), Maryland (reach 92,238), and Texas (reach 40,926). These three regions account for the largest share of the active audience.

What other brands do McLean, Virginia fans also like?

Beyond McLean, Virginia itself, the audience over-indexes on Home construction (1.53×), Nebraska (2.69×), Minnesota (1.62×), and Justice (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McLean, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.