Men I Trust Audience in United States
Men I Trust has an estimated audience of 264,527 people in United States. 45.0% are female, 55.0% are male, average age 40.6. Top brand affinities: Elsword, JDSU, Staycation, Home staging, Riedel (glass manufacturer).
Top brand affinities include Elsword, JDSU, Staycation, with strongest over-indexing on Elsword (68.1× the country average). Demographically, the Men I Trust audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Indie pop
Demographics of Men I Trust fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 40.6 |
| Estimated audience size | 264,527 |
Audience persona
The typical Men I Trust fan in United States is balanced, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 68.1× | Games |
| JDSU | 2.68× | Business & Career |
| Staycation | 2.33× | Home & Garden |
| Home staging | 2.97× | Home & Garden |
| Riedel (glass manufacturer) | 11.7× | Home & Garden |
| Noodle (Gorillaz) | 1.61× | Music & Radio |
| Isla Holbox | 9.95× | Travel & Leisure |
| Keene, New Hampshire | 7.75× | Travel & Leisure |
| Graham Greene (actor) | 2.33× | |
| Personalised Gifts | 1.56× | Home & Garden |
| Girolando cattle | 9.46× | Pets & Animals |
| Ken Griffey Jr. | 2.6× | Sports |
| Meals on Wheels | 1.88× | Food & Beverages |
| John Havlicek | 4.98× | Sports |
| Consequence (rapper) | 2.03× | Music & Radio |
| Halsey, Oregon | 2.62× | Travel & Leisure |
| Kerang | 2.15× | Travel & Leisure |
| UK garage | 1.67× | Music & Radio |
| Graham Greene | 1.86× | Literature |
| Nebraska Cornhuskers | 2.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.12 |
| Luxury Orientation | PREMIUM | 2.02 |
| Design Affinity | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.17 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Japan | 20.0% |
| Canada | 8.9% |
See Men I Trust audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Men I Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.