Rascasse Audience Intelligence

Men I Trust Audience in United States

A data profile of the people who buy, follow and care about Men I Trust in United States — modelled from more than twelve digital signal sources. Men I Trust has an estimated audience of 698,615 people in United States.

#1among Indie pop in United States#7049among Person in United States#4060in Music & Radio

The average Men I Trust fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tennis, Australian Open, Track and field, with strongest over-indexing on Tennis (3.89× the country average).

Demographically, the Men I Trust audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men I Trust fan in United States is more female, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Tennis.

Category: Music & Radio · Type: Person · Subtype: Indie pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men I Trust profile in United States.

Audience size
699K
in United States
Gender
56.2%♀
43.8% male
Age
41.6
average years
Country rank
#29958
Person in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men I Trust fans

56.2% are female, 43.8% are male, average age 41.6.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Men I Trust audience in United States
MetricValue
Female56.2%
Male43.8%
Average age41.6
Estimated audience size698,615
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Men I Trust audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Men I Trust audience comes from United States.

Worldwide audience distribution share by country for Men I Trust
CountryShare
United States36.6%
Japan19.2%
Canada10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men I Trust audience in United States is strongest.

Fig. 05

Top regions by affinity

Men I Trust fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.72×
02Washington, District of Columbia~4K1.67×
03Oregon~20K1.65×
04California~100K1.57×
05Louisiana~20K1.54×
06Nevada~10K1.48×
07Minnesota~20K1.44×
08Washington~20K1.41×
09Texas~100K1.36×
10Florida~80K1.36×
11Massachusetts~20K1.36×
12Utah~10K1.29×
13Colorado~20K1.26×
14Wisconsin~20K1.25×
15Illinois~30K1.20×
16Virginia~20K1.16×
17Missouri~20K1.15×
18New York~60K1.14×
19Hawaii~4K1.11×
20Arizona~20K1.10×
21Tennessee~20K1.07×
22Kansas~7K1.07×
23Vermont~2K1.05×
24Georgia~30K1.00×
25Rhode Island~3K0.97×
26Maryland~10K0.95×
27Iowa~7K0.92×
28Pennsylvania~30K0.91×
29Alaska~2K0.91×
30North Carolina~20K0.90×
31New Hampshire~3K0.90×
32Michigan~20K0.89×
33Maine~3K0.89×
34North Dakota~2K0.89×
35South Dakota~2K0.88×
36Montana~2K0.87×
37Delaware~2K0.85×
38New Mexico~4K0.84×
39Arkansas~6K0.83×
40Idaho~4K0.83×
41Connecticut~7K0.82×
42West Virginia~3K0.82×
43Nebraska~3K0.81×
44Mississippi~6K0.78×
45New Jersey~20K0.77×
46Alabama~9K0.74×
47Kentucky~8K0.74×
48Ohio~20K0.72×
49Indiana~10K0.71×
50South Carolina~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Men I Trust, United States
0.69×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men I Trust audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men I Trust audience
#·InterestCategoryAffinity×
01Australian OpenSports4.07×
02TennisSports3.89×
03The Championships, WimbledonSports2.89×
04Serena WilliamsSports2.67×
05City BankBusiness & Career2.20×
06US Open (tennis)Sports2.13×
07House musicMusic & Radio1.81×
08Anime conventionLiterature1.76×
09LipstickBeauty & Wellness1.76×
10Nail artBeauty & Wellness1.73×
11EyebrowBeauty & Wellness1.72×
12WholesaleFashion & Accessoires1.66×
13Nail polishBeauty & Wellness1.62×
14MLB.comSports1.61×
15Masters TournamentSports1.59×
16HouseplantHome & Garden1.58×
17High schoolBusiness & Career1.57×
18Track and fieldSports1.54×
19Career developmentBusiness & Career1.52×
20PGA TourSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men I Trust audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men I Trust audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.23×
IndulgenceJOY1.21×
Design AffinityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men I Trust audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
CreativityOPEN0.86×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men I Trust have in United States?

Men I Trust has an estimated audience of 698,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men I Trust fans?

56.2% of Men I Trust fans are female, 43.8% are male, with an average age of 41.6 years.

03

Which brands do Men I Trust fans like most?

Men I Trust fans show strongest brand affinity for Tennis (3.89×), Australian Open (4.07×), and Track and field (1.54×) over the country average.

04

Where do Men I Trust fans live in United States?

Men I Trust fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Men I Trust fans also like?

Beyond Men I Trust itself, the audience over-indexes on Australian Open (4.07×), Track and field (1.54×), PGA Tour (1.51×), and Anime convention (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Indie pop audiences in United States

See Men I Trust audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men I Trust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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