Mesa, Arizona Audience in United States

Mesa, Arizona logo

Mesa, Arizona has an estimated audience of 1,164,237 people in United States. 58.5% are female, 41.5% are male, average age 38.2. Top regions: Arizona, California, Texas. Top brand affinities: Stamp collecting, Nationality, Redemption (theology), Elsword, Historic site.

The average Mesa, Arizona fan in United States is 38.2 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Stamp collecting, Nationality, Redemption (theology), with strongest over-indexing on Stamp collecting (18.04× the country average). Demographically, the Mesa, Arizona audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Mesa, Arizona fans

Demographic split for Mesa, Arizona audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.2
Estimated audience size1,164,237

Audience persona

The typical Mesa, Arizona fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Mesa, Arizona in United States
RegionReachAffinity
Arizona139,0855.85×
California125,5070.98×
Texas69,7820.7×
Florida38,7560.49×
Illinois36,2340.93×
New York31,8190.49×
Washington30,4931.31×
Minnesota24,0981.44×
Michigan22,9730.75×
Ohio21,4420.6×
Colorado20,9051.14×
Pennsylvania19,2980.49×
Utah18,8221.81×
Georgia18,5050.52×
Oregon18,4211.38×
Nevada17,9991.6×
Wisconsin17,0180.97×
North Carolina16,9960.49×
Indiana16,9340.8×
Missouri15,6220.83×
Virginia15,2280.54×
Iowa14,4911.51×
Tennessee13,7720.59×
New Jersey13,2990.45×
New Mexico12,8282.2×
Massachusetts11,6980.51×
Oklahoma10,7870.83×
Idaho10,0871.73×
Kansas9,0860.99×
Maryland8,8310.44×
Kentucky8,0970.55×
Nebraska7,7791.33×
South Carolina7,7010.44×
Louisiana7,3670.49×
Alabama7,1840.44×
Arkansas6,1460.64×
Montana5,8561.81×
Connecticut5,7380.49×
South Dakota5,1841.93×
North Dakota4,9562.07×
Mississippi4,6560.49×
Hawaii4,0610.81×
Alaska3,2071.29×
Wyoming2,4771.44×
New Hampshire2,4330.53×
Maine2,3480.56×
West Virginia2,1720.4×
Washington, District of Columbia2,1560.62×
Rhode Island1,6070.43×
Delaware1,2070.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mesa, Arizona audience
BrandAffinityCategory
Stamp collecting18.04×Home & Garden
Nationality2.71×Politics & Society
Redemption (theology)10.91×Politics & Society
Elsword18.04×Games
Historic site4.58×Arts & Culture
Jumia16.45×Fashion & Accessoires
Pro-Ject3.9×Music & Radio
Hipster8.91×Politics & Society
Omaha Storm Chasers18.04×Sports
Electrolyte3.98×Health
Regional styles of Mexican music2.1×Music & Radio
Fairy godmother5.1×Literature
Bank account1.69×Business & Career
Kendra Scott1.96×Fashion & Accessoires
Mathcore5.3×Music & Radio
Goop3.25×Internet & Social Media
Governor of Michigan4.43×Politics & Society
Monogram2.22×Home & Garden
Vocal harmony2.49×Music & Radio
Grinch2.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mesa, Arizona audience
TraitClusterScore
Family OrientationCONSERVATISM1.98
IndulgenceJOY1.5
Luxury OrientationPREMIUM1.48
Risk AppetiteTHRILL1.47
MindfulnessBALANCE1.39
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Mesa, Arizona
CountryShare
United States74.0%
Spain5.2%
Brazil5.2%

See Mesa, Arizona audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mesa, Arizona have in United States?

Mesa, Arizona has an estimated audience of 1,164,237 people in United States, concentrated in Arizona and California.

What is the gender split and age of Mesa, Arizona fans?

58.5% of Mesa, Arizona fans are female, 41.5% are male, with an average age of 38.2 years.

Which brands do Mesa, Arizona fans like most?

Mesa, Arizona fans show strongest brand affinity for Stamp collecting (18.04×), Nationality (2.71×), and Redemption (theology) (10.91×) over the country average.

Where do Mesa, Arizona fans live in United States?

Mesa, Arizona fans in United States are most concentrated in Arizona (reach 139,085), California (reach 125,507), and Texas (reach 69,782). These three regions account for the largest share of the active audience.

What other brands do Mesa, Arizona fans also like?

Beyond Mesa, Arizona itself, the audience over-indexes on Nationality (2.71×), Redemption (theology) (10.91×), Elsword (18.04×), and Historic site (4.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mesa, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.