Michael Oher Audience in United States

Michael Oher has an estimated audience of 638,413 people in United States. 61.7% are female, 38.3% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Lily Collins, Eli Manning, Chris Tucker, Aaron Paul, Russell Wilson.

The average Michael Oher fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lily Collins, Eli Manning, Chris Tucker, with strongest over-indexing on Lily Collins (16.38× the country average). Demographically, the Michael Oher audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Michael Oher fans

Demographic split for Michael Oher audience in United States
MetricValue
Female61.7%
Male38.3%
Average age40.0
Estimated audience size638,413

Audience persona

The typical Michael Oher fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Lily Collins.

Top regions in United States

Top regions ranked by reach for Michael Oher in United States
RegionReachAffinity
California71,4271.02×
Texas68,2701.24×
Florida41,4320.96×
New York28,4960.8×
Georgia21,4141.09×
North Carolina20,5591.07×
Illinois20,4960.96×
Pennsylvania20,1350.94×
Ohio19,6941×
Tennessee18,6011.45×
Michigan16,5790.99×
Virginia15,2360.98×
New Jersey14,7610.91×
Arizona13,2251.01×
Maryland12,6861.16×
Indiana11,8781.02×
Missouri11,3301.1×
Washington11,0270.86×
Alabama10,8731.22×
South Carolina10,7831.12×
Colorado10,3261.03×
Massachusetts9,7430.77×
Louisiana9,1901.12×
Wisconsin8,9080.93×
Kentucky8,5771.07×
Oklahoma8,3311.18×
Minnesota8,1710.89×
Mississippi8,0671.53×
Arkansas6,4841.23×
Oregon6,3110.86×
Utah6,2421.09×
Nevada6,2421.01×
Kansas5,7401.14×
Connecticut5,5720.87×
Iowa5,1430.98×
New Mexico3,5531.11×
Idaho3,5231.1×
Hawaii3,2701.19×
Nebraska3,0140.94×
West Virginia2,7700.93×
New Hampshire1,8640.74×
Montana1,6990.96×
Maine1,6390.72×
Rhode Island1,5310.75×
Delaware1,4930.85×
Washington, District of Columbia1,4600.76×
South Dakota1,4370.97×
North Dakota1,1750.9×
Alaska1,0940.8×
Wyoming9701.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Oher audience
BrandAffinityCategory
Lily Collins16.38×Movies & TV
Eli Manning19.91×Sports
Chris Tucker18.08×Movies & TV
Aaron Paul19.06×Movies & TV
Russell Wilson9.73×Sports
Winona Ryder9×Movies & TV
Rachel Weisz14.49×Movies & TV
Josh Duhamel11.61×Fashion & Accessoires
Baker Mayfield10.94×Sports
Matthew Stafford11.26×Sports
Deion Sanders7.56×Sports
Jack Nicholson9.89×Movies & TV
Dumb and Dumber12.19×Movies & TV
MSN2.83×News
Toni Collette13.34×Movies & TV
Dak Prescott7.52×Sports
Jane Fonda8.99×Movies & TV
Fox News Channel1.85×Movies & TV
Babe Ruth9.91×Sports
Joe Montana12.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Oher audience
TraitClusterScore
Community OrientationOPEN1.24
IndulgenceJOY1.15
Career OrientationPOWER1.11
TravellingTHRILL1.1
ExtroversionTHRILL1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Michael Oher
CountryShare
United States38.8%
Italy7.5%
Germany6.6%

See Michael Oher audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Michael Oher have in United States?

Michael Oher has an estimated audience of 638,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Michael Oher fans?

61.7% of Michael Oher fans are female, 38.3% are male, with an average age of 40.0 years.

Which brands do Michael Oher fans like most?

Michael Oher fans show strongest brand affinity for Lily Collins (16.38×), Eli Manning (19.91×), and Chris Tucker (18.08×) over the country average.

Where do Michael Oher fans live in United States?

Michael Oher fans in United States are most concentrated in California (reach 71,427), Texas (reach 68,270), and Florida (reach 41,432). These three regions account for the largest share of the active audience.

What other brands do Michael Oher fans also like?

Beyond Michael Oher itself, the audience over-indexes on Eli Manning (19.91×), Chris Tucker (18.08×), Aaron Paul (19.06×), and Russell Wilson (9.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Oher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.