Michael Oher Audience in United States
Michael Oher has an estimated audience of 638,413 people in United States. 61.7% are female, 38.3% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Alaska, Historic site, Israel, Nationality.
The average Michael Oher fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Alaska, Historic site, with strongest over-indexing on Home equity (2.5× the country average). Demographically, the Michael Oher audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Michael Oher fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 40.0 |
| Estimated audience size | 638,413 |
Audience persona
The typical Michael Oher fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 71,427 | 1.02× |
| Texas | 68,270 | 1.24× |
| Florida | 41,432 | 0.96× |
| New York | 28,496 | 0.8× |
| Georgia | 21,414 | 1.09× |
| North Carolina | 20,559 | 1.07× |
| Illinois | 20,496 | 0.96× |
| Pennsylvania | 20,135 | 0.94× |
| Ohio | 19,694 | 1× |
| Tennessee | 18,601 | 1.45× |
| Michigan | 16,579 | 0.99× |
| Virginia | 15,236 | 0.98× |
| New Jersey | 14,761 | 0.91× |
| Arizona | 13,225 | 1.01× |
| Maryland | 12,686 | 1.16× |
| Indiana | 11,878 | 1.02× |
| Missouri | 11,330 | 1.1× |
| Washington | 11,027 | 0.86× |
| Alabama | 10,873 | 1.22× |
| South Carolina | 10,783 | 1.12× |
| Colorado | 10,326 | 1.03× |
| Massachusetts | 9,743 | 0.77× |
| Louisiana | 9,190 | 1.12× |
| Wisconsin | 8,908 | 0.93× |
| Kentucky | 8,577 | 1.07× |
| Oklahoma | 8,331 | 1.18× |
| Minnesota | 8,171 | 0.89× |
| Mississippi | 8,067 | 1.53× |
| Arkansas | 6,484 | 1.23× |
| Oregon | 6,311 | 0.86× |
| Utah | 6,242 | 1.09× |
| Nevada | 6,242 | 1.01× |
| Kansas | 5,740 | 1.14× |
| Connecticut | 5,572 | 0.87× |
| Iowa | 5,143 | 0.98× |
| New Mexico | 3,553 | 1.11× |
| Idaho | 3,523 | 1.1× |
| Hawaii | 3,270 | 1.19× |
| Nebraska | 3,014 | 0.94× |
| West Virginia | 2,770 | 0.93× |
| New Hampshire | 1,864 | 0.74× |
| Montana | 1,699 | 0.96× |
| Maine | 1,639 | 0.72× |
| Rhode Island | 1,531 | 0.75× |
| Delaware | 1,493 | 0.85× |
| Washington, District of Columbia | 1,460 | 0.76× |
| South Dakota | 1,437 | 0.97× |
| North Dakota | 1,175 | 0.9× |
| Alaska | 1,094 | 0.8× |
| Wyoming | 970 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 2.5× | Home & Garden |
| Alaska | 1.67× | Travel & Leisure |
| Historic site | 3.87× | Arts & Culture |
| Israel | 1.85× | Travel & Leisure |
| Nationality | 1.85× | Politics & Society |
| Hauptschule | 9× | Kids & Family |
| Circular economy | 8.55× | Business & Career |
| Graham Greene | 3.38× | Literature |
| edureka | 18.49× | Business & Career |
| Glossier | 2.64× | Beauty & Wellness |
| Home staging | 2.34× | Home & Garden |
| Captain America (1990 film) | 1.97× | Movies & TV |
| Grinch | 1.75× | Movies & TV |
| Noodle (Gorillaz) | 1.55× | Music & Radio |
| Tezz | 3× | Movies & TV |
| Sinaloa | 1.54× | Travel & Leisure |
| Huánuco | 4.4× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 2.53× | Cars & Mobility |
| Canon (music) | 7.28× | Music & Radio |
| YouTube Red | 7.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.24 |
| Indulgence | JOY | 1.15 |
| Career Orientation | POWER | 1.11 |
| Travelling | THRILL | 1.1 |
| Extroversion | THRILL | 1.09 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.8% |
| Italy | 7.5% |
| Germany | 6.6% |
See Michael Oher audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Michael Oher have in United States?
Michael Oher has an estimated audience of 638,413 people in United States, concentrated in California and Texas.
What is the gender split and age of Michael Oher fans?
61.7% of Michael Oher fans are female, 38.3% are male, with an average age of 40.0 years.
Which brands do Michael Oher fans like most?
Michael Oher fans show strongest brand affinity for Home equity (2.5×), Alaska (1.67×), and Historic site (3.87×) over the country average.
Where do Michael Oher fans live in United States?
Michael Oher fans in United States are most concentrated in California (reach 71,427), Texas (reach 68,270), and Florida (reach 41,432). These three regions account for the largest share of the active audience.
What other brands do Michael Oher fans also like?
Beyond Michael Oher itself, the audience over-indexes on Alaska (1.67×), Historic site (3.87×), Israel (1.85×), and Nationality (1.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michael Oher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.