Miller's Crossing Audience in United States
Miller's Crossing has an estimated audience of 375,597 people in United States. 69.1% are female, 30.9% are male, average age 45.9. Top brand affinities: Israel, Goop, Governor of Michigan, Grinch, Wok.
Top brand affinities include Israel, Goop, Governor of Michigan, with strongest over-indexing on Israel (1.88× the country average). Demographically, the Miller's Crossing audience skews more female with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Miller's Crossing fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 45.9 |
| Estimated audience size | 375,597 |
Audience persona
The typical Miller's Crossing fan in United States is more female, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.88× | Travel & Leisure |
| Goop | 4.38× | Internet & Social Media |
| Governor of Michigan | 5.79× | Politics & Society |
| Grinch | 3× | Movies & TV |
| Wok | 4.29× | Food & Beverages |
| Fairy godmother | 4.78× | Literature |
| Google Home | 3.71× | Technology & Electronics |
| Hipster | 5.39× | Politics & Society |
| Hibachi | 4.36× | Food & Beverages |
| headspace | 5.14× | Health |
| Vocal harmony | 2.35× | Music & Radio |
| Cherish (group) | 5.62× | Music & Radio |
| Historic site | 2.19× | Arts & Culture |
| Jeep Wagoneer | 2.87× | Cars & Mobility |
| Grace Slick | 4.12× | Music & Radio |
| Noodle (Gorillaz) | 1.59× | Music & Radio |
| Gran Torino | 3.07× | Movies & TV |
| TV Fanatic | 4.58× | Movies & TV |
| Home staging | 2.25× | Home & Garden |
| El Paso County, Colorado | 5.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.47 |
| Urban Lifestyle | OPEN | 1.43 |
| Family Orientation | CONSERVATISM | 1.31 |
| Price Sensitivity | PREMIUM | 1.24 |
| Luxury Orientation | PREMIUM | 1.23 |
| Risk Appetite | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.2% |
| Germany | 9.3% |
| Italy | 5.6% |
See Miller's Crossing audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Miller's Crossing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.