Mindless Self Indulgence Audience in United States

Mindless Self Indulgence logo

Mindless Self Indulgence has an estimated audience of 2,068,641 people in United States. 28.4% are female, 71.6% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Winemaking, Minnesota, 3D printing, WESH.

The average Mindless Self Indulgence fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Winemaking, Minnesota, with strongest over-indexing on Dog breed (2.63× the country average). Demographically, the Mindless Self Indulgence audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Mindless Self Indulgence fans

Demographic split for Mindless Self Indulgence audience in United States
MetricValue
Female28.4%
Male71.6%
Average age33.8
Estimated audience size2,068,641

Audience persona

The typical Mindless Self Indulgence fan in United States is more male, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Mindless Self Indulgence in United States
RegionReachAffinity
California309,8561.36×
Texas181,6671.02×
Florida144,5121.03×
New York112,4790.97×
Illinois98,3451.43×
Pennsylvania69,9931×
Washington61,6151.48×
Ohio61,0990.96×
Georgia61,0430.96×
North Carolina59,2190.95×
Virginia56,7561.13×
New Jersey56,1601.07×
Michigan55,0671.02×
Arizona45,0301.07×
Indiana43,0821.14×
Maryland41,4351.16×
Massachusetts38,2260.94×
Tennessee36,4680.88×
Colorado35,8141.1×
Missouri33,9641.02×
Wisconsin32,3491.04×
Minnesota30,7781.04×
Oregon29,0901.23×
South Carolina23,8180.77×
Oklahoma23,3521.02×
Nevada23,2491.16×
Kentucky22,7480.88×
Louisiana21,4720.8×
Utah21,3111.15×
Alabama20,3250.7×
Connecticut17,6940.85×
Kansas16,8541.03×
Arkansas14,9090.87×
Iowa14,8150.87×
Mississippi14,4080.85×
Idaho10,5361.02×
New Mexico9,1490.88×
West Virginia9,0670.94×
Nebraska9,0510.87×
Hawaii7,6610.86×
New Hampshire7,5920.93×
Washington, District of Columbia6,4781.04×
Maine6,3140.85×
Alaska6,0921.38×
Rhode Island5,5920.85×
Montana5,0760.88×
Delaware4,7590.83×
North Dakota4,3981.03×
South Dakota4,0810.85×
Vermont3,2610.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mindless Self Indulgence audience
BrandAffinityCategory
Dog breed2.63×Pets & Animals
Winemaking7.64×Food & Beverages
Minnesota1.56×Travel & Leisure
3D printing1.9×Technology & Electronics
WESH3.11×Movies & TV
ABC 7 Chicago2.65×Movies & TV
Sinaloa1.82×Travel & Leisure
WFTV2.62×Movies & TV
WESH 2 News1.65×Movies & TV
WSVN2.28×Movies & TV
Kerala2.05×Travel & Leisure
Ayrton Senna2.97×Sports
Enfamil1.82×Kids & Family
Arnold Palmer1.62×Sports
Graham Greene1.53×Literature
Portia de Rossi1.88×Movies & TV
Mike Conley, Jr.1.97×Sports
Information technology consulting1.54×Technology & Electronics
Temple Grandin1.67×Literature
Jabberwocky (band)2.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mindless Self Indulgence audience
TraitClusterScore
ExtroversionTHRILL1.5
Career OrientationPOWER1.29
Convenience OrientationPREMIUM1.26
IndividualismJOY1.24
TraditionCONSERVATISM1.16
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Mindless Self Indulgence
CountryShare
United States24.8%
Japan19.1%
Germany10.4%

See Mindless Self Indulgence audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Mindless Self Indulgence have in United States?

Mindless Self Indulgence has an estimated audience of 2,068,641 people in United States, concentrated in California and Texas.

What is the gender split and age of Mindless Self Indulgence fans?

28.4% of Mindless Self Indulgence fans are female, 71.6% are male, with an average age of 33.8 years.

Which brands do Mindless Self Indulgence fans like most?

Mindless Self Indulgence fans show strongest brand affinity for Dog breed (2.63×), Winemaking (7.64×), and Minnesota (1.56×) over the country average.

Where do Mindless Self Indulgence fans live in United States?

Mindless Self Indulgence fans in United States are most concentrated in California (reach 309,856), Texas (reach 181,667), and Florida (reach 144,512). These three regions account for the largest share of the active audience.

What other brands do Mindless Self Indulgence fans also like?

Beyond Mindless Self Indulgence itself, the audience over-indexes on Winemaking (7.64×), Minnesota (1.56×), 3D printing (1.9×), and WESH (3.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindless Self Indulgence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.