Rascasse Audience Intelligence

Mindless Self Indulgence Audience in United States

A data profile of the people who buy, follow and care about Mindless Self Indulgence in United States — modelled from more than twelve digital signal sources. Mindless Self Indulgence has an estimated audience of 2,053,345 people in United States.

#120among Band in United States#2526among Person in United States#1555in Music & Radio

The average Mindless Self Indulgence fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, Solar energy, Subway, with strongest over-indexing on Renewable energy (4.19× the country average).

Demographically, the Mindless Self Indulgence audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mindless Self Indulgence fan in United States is more male, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mindless Self Indulgence profile in United States.

Audience size
2.1M
in United States
Gender
28.4%♀
71.6% male
Age
33.8
average years
Country rank
#13942
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mindless Self Indulgence fans

28.4% are female, 71.6% are male, average age 33.8.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Mindless Self Indulgence audience in United States
MetricValue
Female28.4%
Male71.6%
Average age33.8
Estimated audience size2,053,345
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Mindless Self Indulgence audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Mindless Self Indulgence audience comes from United States.

Worldwide audience distribution share by country for Mindless Self Indulgence
CountryShare
United States24.1%
Japan19.1%
Germany10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mindless Self Indulgence audience in United States is strongest.

Fig. 05

Top regions by affinity

Mindless Self Indulgence fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.53×
02Illinois~100K1.43×
03Washington~60K1.40×
04California~300K1.29×
05Oregon~30K1.19×
06Indiana~40K1.18×
07Mississippi~20K1.16×
08Nevada~20K1.15×
09Utah~20K1.15×
10Maryland~40K1.13×
11Arizona~50K1.10×
12Virginia~50K1.08×
13North Dakota~5K1.07×
14Kansas~20K1.06×
15Colorado~30K1.04×
16New Jersey~50K1.03×
17Texas~200K1.02×
18Wisconsin~30K1.02×
19Minnesota~30K1.02×
20Oklahoma~20K1.02×
21Idaho~10K1.02×
22Missouri~30K1.00×
23Florida~100K0.99×
24Pennsylvania~70K0.98×
25West Virginia~9K0.98×
26Michigan~50K0.96×
27Washington, District of Columbia~6K0.94×
28Ohio~60K0.93×
29Georgia~60K0.92×
30North Carolina~60K0.92×
31New Mexico~10K0.92×
32New Hampshire~7K0.92×
33Montana~5K0.92×
34Vermont~3K0.92×
35Kentucky~20K0.91×
36South Dakota~4K0.91×
37Nebraska~9K0.90×
38New York~100K0.89×
39Massachusetts~40K0.89×
40Delaware~5K0.89×
41Hawaii~8K0.88×
42Arkansas~10K0.87×
43Maine~6K0.87×
44Tennessee~40K0.86×
45Rhode Island~6K0.86×
46Iowa~10K0.85×
47Louisiana~20K0.84×
48Connecticut~20K0.84×
49Alabama~20K0.78×
50South Carolina~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Mindless Self Indulgence, United States
0.76×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mindless Self Indulgence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mindless Self Indulgence audience
#·InterestCategoryAffinity×
01RammsteinMusic & Radio12.81×
02Weber GrillsHome & Garden9.98×
03ExxonMobilCars & Mobility7.96×
04Weather forecastingHome & Garden4.35×
05Renewable energyBusiness & Career4.19×
06Solar energyHome & Garden3.47×
07Sustainable energyHome & Garden3.36×
08Lawn mowerHome & Garden3.19×
09FedExBusiness & Career2.99×
10Discount TireShopping2.88×
11NASCARSports2.61×
12SubwayFood & Beverages2.48×
13Pizza HutFood & Beverages2.37×
14Hardware storeHome & Garden2.32×
15Vehicle insuranceCars & Mobility2.27×
16Mortgage loansBusiness & Career2.25×
17Domino's PizzaFood & Beverages2.06×
18McDonald'sFood & Beverages1.96×
19BarbecueFood & Beverages1.67×
20PodcastMusic & Radio1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mindless Self Indulgence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mindless Self Indulgence audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.72×
Career OrientationPOWER1.91×
IndividualismJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mindless Self Indulgence audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.43×
Design AffinityPREMIUM0.45×
Risk AppetiteTHRILL0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mindless Self Indulgence have in United States?

Mindless Self Indulgence has an estimated audience of 2,053,345 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mindless Self Indulgence fans?

28.4% of Mindless Self Indulgence fans are female, 71.6% are male, with an average age of 33.8 years.

03

Which brands do Mindless Self Indulgence fans like most?

Mindless Self Indulgence fans show strongest brand affinity for Renewable energy (4.19×), Solar energy (3.47×), and Subway (2.48×) over the country average.

04

Where do Mindless Self Indulgence fans live in United States?

Mindless Self Indulgence fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mindless Self Indulgence fans also like?

Beyond Mindless Self Indulgence itself, the audience over-indexes on Solar energy (3.47×), Subway (2.48×), Pizza Hut (2.37×), and Weather forecasting (4.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mindless Self Indulgence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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