Rascasse Audience Intelligence

Miss USA Audience in United States

A data profile of the people who buy, follow and care about Miss USA in United States — modelled from more than twelve digital signal sources. Miss USA has an estimated audience of 677,499 people in United States.

#359among Event in United States#1156in Fashion & Accessoires

The average Miss USA fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alison Brie, Dave Franco, Mona Lisa Smile, with strongest over-indexing on Alison Brie (50.87× the country average).

Demographically, the Miss USA audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miss USA fan in United States is more female, around 35.8 years old, with strong Spirituality tendencies and a notable affinity for Alison Brie.

Category: Fashion & Accessoires · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miss USA profile in United States.

Audience size
677K
in United States
Gender
71.2%♀
28.8% male
Age
35.8
average years
Country rank
#30508
Event in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miss USA fans

71.2% are female, 28.8% are male, average age 35.8.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Miss USA audience in United States
MetricValue
Female71.2%
Male28.8%
Average age35.8
Estimated audience size677,499
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Miss USA audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

51.2%

of the worldwide Miss USA audience comes from United States.

Worldwide audience distribution share by country for Miss USA
CountryShare
United States51.2%
India8.7%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miss USA audience in United States is strongest.

Fig. 05

Top regions by affinity

Miss USA fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~10K3.30×
02Hawaii~8K2.66×
03Washington, District of Columbia~3K1.40×
04Mississippi~7K1.33×
05Arkansas~7K1.26×
06North Dakota~2K1.17×
07Alabama~10K1.16×
08Rhode Island~2K1.16×
09Kentucky~10K1.12×
10Texas~60K1.10×
11Louisiana~10K1.10×
12Oklahoma~8K1.07×
13West Virginia~3K1.06×
14Kansas~6K1.05×
15Utah~6K1.02×
16South Carolina~10K1.00×
17Georgia~20K0.99×
18Michigan~20K0.99×
19Virginia~20K0.99×
20Nevada~6K0.98×
21South Dakota~2K0.98×
22Maryland~10K0.97×
23Alaska~1K0.96×
24North Carolina~20K0.94×
25New Mexico~3K0.94×
26California~70K0.93×
27Tennessee~10K0.92×
28Idaho~3K0.91×
29Delaware~2K0.91×
30New Jersey~20K0.90×
31Missouri~10K0.90×
32Maine~2K0.90×
33Florida~40K0.89×
34Vermont~1K0.89×
35Massachusetts~10K0.88×
36Iowa~5K0.88×
37Illinois~20K0.87×
38Montana~2K0.87×
39New Hampshire~2K0.85×
40New York~30K0.84×
41Minnesota~8K0.84×
42Washington~10K0.82×
43Colorado~9K0.82×
44Connecticut~6K0.82×
45Indiana~10K0.80×
46Wisconsin~8K0.80×
47Arizona~10K0.79×
48Pennsylvania~20K0.76×
49Oregon~6K0.74×
50Ohio~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Miss USA, United States
0.71×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miss USA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miss USA audience
#·InterestCategoryAffinity×
01Alison BrieMovies & TV50.87×
02TradesyShopping31.05×
03Mona Lisa SmileMovies & TV29.11×
04Rolls-Royce GhostCars & Mobility23.21×
05Dave FrancoMovies & TV18.93×
06Diego RiveraArts & Culture10.97×
07BeirutTravel & Leisure10.90×
08Stacey DashFashion & Accessoires10.76×
09Lena DunhamMovies & TV9.69×
10Chiwetel EjioforMovies & TV9.19×
11Halle BerryMovies & TV7.87×
12Emmy RossumMovies & TV7.81×
13Mariska HargitayMovies & TV5.30×
14Scarface (1983 film)Movies & TV4.86×
15Web serverTechnology & Electronics4.36×
16Anne HathawayMovies & TV3.13×
17High schoolBusiness & Career2.16×
18Las VegasTravel & Leisure1.97×
19RadioTechnology & Electronics1.87×
20TMZInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miss USA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miss USA audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.52×
Community OrientationOPEN1.41×
TravellingTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miss USA audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Quality AwarenessPREMIUM0.84×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miss USA have in United States?

Miss USA has an estimated audience of 677,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Miss USA fans?

71.2% of Miss USA fans are female, 28.8% are male, with an average age of 35.8 years.

03

Which brands do Miss USA fans like most?

Miss USA fans show strongest brand affinity for Alison Brie (50.87×), Dave Franco (18.93×), and Mona Lisa Smile (29.11×) over the country average.

04

Where do Miss USA fans live in United States?

Miss USA fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Miss USA fans also like?

Beyond Miss USA itself, the audience over-indexes on Dave Franco (18.93×), Mona Lisa Smile (29.11×), Tradesy (31.05×), and Halle Berry (7.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Miss USA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miss USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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