Miss USA Audience in United States

Miss USA logo

Miss USA has an estimated audience of 677,760 people in United States. 71.2% are female, 28.8% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Grammarly, Goop, Governor of Michigan, Combat sport, Wok.

The average Miss USA fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grammarly, Goop, Governor of Michigan, with strongest over-indexing on Grammarly (18.3× the country average). Demographically, the Miss USA audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Event

Demographics of Miss USA fans

Demographic split for Miss USA audience in United States
MetricValue
Female71.2%
Male28.8%
Average age35.8
Estimated audience size677,760

Audience persona

The typical Miss USA fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Miss USA in United States
RegionReachAffinity
California74,0000.99×
Texas73,3791.26×
Florida42,6900.93×
New York33,3500.88×
Georgia21,0791.01×
Illinois20,9320.93×
North Carolina20,9071.03×
Michigan19,7481.11×
Pennsylvania17,6590.77×
Virginia17,0521.03×
New Jersey16,2500.94×
Ohio15,4530.74×
Tennessee12,3380.91×
Massachusetts11,9500.89×
Washington11,6020.85×
Alabama11,4821.21×
Maryland11,3110.97×
Arizona11,2930.82×
South Carolina10,7281.05×
Indiana10,1150.82×
Louisiana9,9701.14×
Hawaii9,2423.17×
Kentucky9,2081.08×
Colorado9,1790.86×
Oklahoma8,8431.17×
Missouri8,7820.8×
Wisconsin8,2560.81×
Minnesota8,0490.83×
Mississippi7,4751.34×
Arkansas7,3161.31×
Utah6,7471.11×
Kansas5,9901.12×
Nevada5,6900.87×
Oregon5,6310.72×
Connecticut5,5470.82×
Iowa4,0200.72×
Nebraska3,2770.96×
New Mexico3,1900.94×
West Virginia3,1731.01×
Washington, District of Columbia3,0491.5×
Idaho3,0430.9×
Rhode Island2,4271.13×
New Hampshire2,0680.77×
Maine1,9680.81×
North Dakota1,6761.2×
Montana1,5170.81×
Delaware1,4530.78×
South Dakota1,3620.87×
Alaska1,2350.85×
Vermont8320.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miss USA audience
BrandAffinityCategory
Grammarly18.3×Business & Career
Goop10.36×Internet & Social Media
Governor of Michigan12.83×Politics & Society
Combat sport2.58×Sports
Wok10.53×Food & Beverages
headspace14.84×Health
Product design2.63×Business & Career
Nationality2.74×Politics & Society
Hibachi8.65×Food & Beverages
Grinch4.43×Movies & TV
Fairy godmother8.16×Literature
Google Home7.01×Technology & Electronics
La Jolla9.83×Travel & Leisure
Grace Slick9.13×Music & Radio
TV Fanatic10.97×Movies & TV
No Escape (1994 film)10.59×Movies & TV
Bank account2.26×Business & Career
JDSU2.66×Business & Career
El Paso County, Colorado11.19×Travel & Leisure
Harlow10.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miss USA audience
TraitClusterScore
Design AffinityPREMIUM1.44
SpiritualityBALANCE1.34
TravellingTHRILL1.34
SustainabilityBALANCE1.25
MindfulnessBALANCE1.24
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Miss USA
CountryShare
United States49.2%
India8.4%
Mexico5.1%

See Miss USA audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Miss USA have in United States?

Miss USA has an estimated audience of 677,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Miss USA fans?

71.2% of Miss USA fans are female, 28.8% are male, with an average age of 35.8 years.

Which brands do Miss USA fans like most?

Miss USA fans show strongest brand affinity for Grammarly (18.3×), Goop (10.36×), and Governor of Michigan (12.83×) over the country average.

Where do Miss USA fans live in United States?

Miss USA fans in United States are most concentrated in California (reach 74,000), Texas (reach 73,379), and Florida (reach 42,690). These three regions account for the largest share of the active audience.

What other brands do Miss USA fans also like?

Beyond Miss USA itself, the audience over-indexes on Goop (10.36×), Governor of Michigan (12.83×), Combat sport (2.58×), and Wok (10.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miss USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.