Monochrome Audience in United States

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Monochrome has an estimated audience of 1,242,888 people in United States. 43.4% are female, 56.6% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Electrolyte, Minnesota, Historic site, Bank account.

The average Monochrome fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Electrolyte, Minnesota, with strongest over-indexing on Nationality (11.82× the country average). Demographically, the Monochrome audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Monochrome fans

Demographic split for Monochrome audience in United States
MetricValue
Female43.4%
Male56.6%
Average age38.5
Estimated audience size1,242,888

Audience persona

The typical Monochrome fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Monochrome in United States
RegionReachAffinity
California191,7611.4×
Texas127,3271.19×
Florida89,8341.07×
New York77,0351.11×
Illinois47,3581.14×
Georgia44,0241.15×
Pennsylvania38,6890.92×
North Carolina37,4491×
Ohio37,0210.97×
Michigan33,4161.03×
Washington31,2901.26×
Virginia31,2321.03×
New Jersey29,3750.93×
Arizona26,7401.05×
Maryland26,0631.22×
Tennessee25,2631.01×
Massachusetts22,7800.93×
Indiana22,4000.99×
Missouri19,7430.99×
Minnesota19,0241.07×
Colorado18,5640.95×
Oregon17,0451.2×
Wisconsin16,9840.91×
Louisiana16,9831.06×
South Carolina16,9170.9×
Alabama16,2400.94×
Kentucky16,1921.04×
Oklahoma16,0851.17×
Nevada14,1001.17×
Connecticut12,5081×
Utah11,3021.02×
Kansas10,4141.06×
Arkansas9,7000.95×
Mississippi9,5180.93×
Iowa9,3200.91×
Hawaii6,6231.24×
New Mexico6,1340.98×
Idaho5,8890.94×
Nebraska5,8180.93×
West Virginia5,0860.88×
New Hampshire4,1460.85×
Rhode Island3,8750.98×
Maine3,8730.87×
Washington, District of Columbia3,4880.93×
Montana2,8090.81×
Delaware2,7230.79×
North Dakota2,4300.95×
Alaska2,4170.91×
South Dakota2,3340.81×
Vermont1,7480.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monochrome audience
BrandAffinityCategory
Nationality11.82×Politics & Society
Electrolyte17.83×Health
Minnesota3.64×Travel & Leisure
Historic site8.66×Arts & Culture
Bank account4.13×Business & Career
Natural rubber3.34×Cars & Mobility
James Madison University20×Business & Career
Buying and Selling Real Estate11.04×Home & Garden
La Opinión9.47×News
Stamp collecting5.89×Home & Garden
Nebraska Cornhuskers football4.08×Sports
Laneige5.8×Beauty & Wellness
EShakti11.12×Shopping
Carnival of Souls20×Movies & TV
Halsey, Oregon7.68×Travel & Leisure
Kendra Scott2.71×Fashion & Accessoires
Buying a House5.11×Home & Garden
Jawaharlal Nehru University20×Business & Career
Penn & Teller5.99×Movies & TV
South Yorkshire10×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monochrome audience
TraitClusterScore
PatriotismCONSERVATISM3.54
Risk AppetiteTHRILL2.47
Urban LifestyleOPEN1.81
Design AffinityPREMIUM1.81
SpiritualityBALANCE1.7
TravellingTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for Monochrome
CountryShare
United States11.6%
Mexico8.3%
Colombia6.3%

See Monochrome audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Monochrome have in United States?

Monochrome has an estimated audience of 1,242,888 people in United States, concentrated in California and Texas.

What is the gender split and age of Monochrome fans?

43.4% of Monochrome fans are female, 56.6% are male, with an average age of 38.5 years.

Which brands do Monochrome fans like most?

Monochrome fans show strongest brand affinity for Nationality (11.82×), Electrolyte (17.83×), and Minnesota (3.64×) over the country average.

Where do Monochrome fans live in United States?

Monochrome fans in United States are most concentrated in California (reach 191,761), Texas (reach 127,327), and Florida (reach 89,834). These three regions account for the largest share of the active audience.

What other brands do Monochrome fans also like?

Beyond Monochrome itself, the audience over-indexes on Electrolyte (17.83×), Minnesota (3.64×), Historic site (8.66×), and Bank account (4.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monochrome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.