Monsoon Audience in United States

Monsoon logo

Monsoon has an estimated audience of 406,202 people in United States. 55.2% are female, 44.8% are male, average age 38.8. Top regions: California, Arizona, Texas. Top brand affinities: Stamp collecting, Oneida County, New York, Hammock camping, Home equity, Minnesota.

The average Monsoon fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Stamp collecting, Oneida County, New York, Hammock camping, with strongest over-indexing on Stamp collecting (20× the country average). Demographically, the Monsoon audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Monsoon fans

Demographic split for Monsoon audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.8
Estimated audience size406,202

Audience persona

The typical Monsoon fan in United States is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Monsoon in United States
RegionReachAffinity
California51,9981.16×
Arizona41,7165.03×
Texas41,0211.17×
Florida27,7741.01×
New York21,7100.96×
Washington18,8002.31×
North Carolina16,8081.38×
Virginia13,6641.38×
Georgia12,1640.97×
Illinois10,9630.81×
Pennsylvania10,3490.76×
Michigan9,7370.92×
Ohio9,0800.73×
Colorado8,9181.39×
New Jersey8,4100.81×
South Carolina7,6471.25×
Tennessee6,7900.83×
Massachusetts6,7750.85×
Indiana5,6590.76×
Maryland5,6060.8×
Missouri5,1960.79×
Louisiana4,9740.95×
Nevada4,9461.26×
Minnesota4,9030.84×
Wisconsin4,8810.8×
Oregon4,3620.94×
Alabama4,2140.74×
Kentucky4,0760.8×
Oklahoma3,7170.82×
Utah3,5050.96×
Connecticut3,2710.8×
New Mexico3,0631.5×
Kansas3,0570.96×
Hawaii2,8501.63×
Iowa2,5580.76×
Arkansas2,5090.75×
Mississippi2,4040.72×
Idaho1,4920.73×
Nebraska1,4680.72×
West Virginia1,4500.77×
Washington, District of Columbia1,1120.91×
New Hampshire9370.59×
Rhode Island8640.67×
Maine8500.58×
Montana8410.75×
Delaware7460.67×
North Dakota6320.76×
South Dakota6200.66×
Alaska5730.66×
Wyoming4050.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monsoon audience
BrandAffinityCategory
Stamp collecting20×Home & Garden
Oneida County, New York41.23×
Hammock camping15.04×Travel & Leisure
Home equity3.78×Home & Garden
Minnesota2.56×Travel & Leisure
Laneige7.83×Beauty & Wellness
Life of Pi11.28×Movies & TV
La Opinión8.34×News
Hipster9.71×Politics & Society
Arrietty14.05×Movies & TV
Academy Award for Best Original Score14.48×Movies & TV
Jonah11.2×
Natural rubber1.59×Cars & Mobility
Notre Dame Fighting Irish football3.89×Sports
Louis IX of France20×Politics & Society
Nationality1.61×Politics & Society
Israel1.52×Travel & Leisure
Northrop Grumman4.48×Business & Career
Nebraska1.87×Travel & Leisure
Acoustic music3.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monsoon audience
TraitClusterScore
Family OrientationCONSERVATISM2.71
Price SensitivityPREMIUM1.94
Luxury OrientationPREMIUM1.94
Need for SecurityCONSERVATISM1.44
Early Adopter MentalityPOWER1.43
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Monsoon
CountryShare
United Kingdom35.5%
India29.0%
United States9.6%

See Monsoon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Monsoon have in United States?

Monsoon has an estimated audience of 406,202 people in United States, concentrated in California and Arizona.

What is the gender split and age of Monsoon fans?

55.2% of Monsoon fans are female, 44.8% are male, with an average age of 38.8 years.

Which brands do Monsoon fans like most?

Monsoon fans show strongest brand affinity for Stamp collecting (20×), Oneida County, New York (41.23×), and Hammock camping (15.04×) over the country average.

Where do Monsoon fans live in United States?

Monsoon fans in United States are most concentrated in California (reach 51,998), Arizona (reach 41,716), and Texas (reach 41,021). These three regions account for the largest share of the active audience.

What other brands do Monsoon fans also like?

Beyond Monsoon itself, the audience over-indexes on Oneida County, New York (41.23×), Hammock camping (15.04×), Home equity (3.78×), and Minnesota (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monsoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.