Mouse (computing) Audience in United States
Mouse (computing) has an estimated audience of 1,792,606 people in United States. 28.6% are female, 71.4% are male, average age 38.3. Top brand affinities: Capital One, Autism Awareness, Diabetes mellitus awareness, Indeed.com, Google Maps.
Top brand affinities include Capital One, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Capital One (8.27× the country average). Demographically, the Mouse (computing) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Mouse (computing) fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 38.3 |
| Estimated audience size | 1,792,606 |
Audience persona
The typical Mouse (computing) fan in United States is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 8.27× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Indeed.com | 6.43× | Business & Career |
| Google Maps | 5.61× | Internet & Social Media |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Cyberpunk 2077 | 24.29× | Games |
| Chandelier | 20.49× | Home & Garden |
| Income tax | 13.19× | Business & Career |
| Toyota Supra | 16.15× | Cars & Mobility |
| Micro Center | 8.92× | Shopping |
| CarGurus | 6.32× | Cars & Mobility |
| Apple Store | 8.25× | Shopping |
| DeviantArt | 7.19× | Internet & Social Media |
| Rick and Morty | 7.11× | Movies & TV |
| Planet Fitness | 3.7× | Sports |
| Google News | 5.31× | News |
| Bruce Willis | 6.27× | Movies & TV |
| Bingo Blitz | 28.86× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.95 |
| Need for Security | CONSERVATISM | 1.73 |
| Early Adopter Mentality | POWER | 1.71 |
| Luxury Orientation | PREMIUM | 1.62 |
| Social Media Usage | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Japan | 7.4% |
| Vietnam | 6.6% |
See Mouse (computing) audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mouse (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.