A data profile of the people who buy, follow and care about Mouse (computing) in United States — modelled from more than twelve digital signal sources. Mouse (computing) has an estimated audience of 1,792,606 people in United States.
The average Mouse (computing) fan in United States is 38.3 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Micro Center, Alienware, SteelSeries, with strongest over-indexing on Micro Center (7.35× the country average).
Demographically, the Mouse (computing) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mouse (computing) fan in United States is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.
The key figures that characterise the Mouse (computing) profile in United States.
28.6% are female, 71.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 38.3 |
| Estimated audience size | 1,792,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 16% | |
| 50+ | 24% |
of the worldwide Mouse (computing) audience comes from United States.
| Country | Share |
|---|---|
| United States | 12.1% |
| Japan | 7.4% |
| Vietnam | 6.6% |
Where the Mouse (computing) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~30K | 1.61× | |
| 02 | Texas | ~200K | 1.51× | |
| 03 | Utah | ~20K | 1.47× | |
| 04 | Georgia | ~80K | 1.41× | |
| 05 | Virginia | ~60K | 1.29× | |
| 06 | Arkansas | ~20K | 1.25× | |
| 07 | North Carolina | ~60K | 1.20× | |
| 08 | California | ~200K | 1.16× | |
| 09 | South Carolina | ~30K | 1.15× | |
| 10 | Illinois | ~70K | 1.12× | |
| 11 | Indiana | ~40K | 1.12× | |
| 12 | New Jersey | ~50K | 1.11× | |
| 13 | Oklahoma | ~20K | 1.11× | |
| 14 | South Dakota | ~4K | 1.06× | |
| 15 | New York | ~100K | 1.05× | |
| 16 | Maryland | ~30K | 1.05× | |
| 17 | Mississippi | ~20K | 1.05× | |
| 18 | Arizona | ~40K | 1.04× | |
| 19 | Nebraska | ~9K | 1.04× | |
| 20 | Pennsylvania | ~60K | 1.02× | |
| 21 | Louisiana | ~20K | 1.01× | |
| 22 | Kentucky | ~20K | 1.01× | |
| 23 | Hawaii | ~8K | 1.01× | |
| 24 | Florida | ~100K | 1.00× | |
| 25 | Alabama | ~30K | 1.00× | |
| 26 | Connecticut | ~20K | 1.00× | |
| 27 | Michigan | ~50K | 0.97× | |
| 28 | North Dakota | ~4K | 0.97× | |
| 29 | Kansas | ~10K | 0.96× | |
| 30 | Rhode Island | ~6K | 0.96× | |
| 31 | Alaska | ~4K | 0.96× | |
| 32 | Washington | ~30K | 0.94× | |
| 33 | Massachusetts | ~30K | 0.94× | |
| 34 | New Mexico | ~8K | 0.94× | |
| 35 | New Hampshire | ~7K | 0.94× | |
| 36 | Delaware | ~5K | 0.94× | |
| 37 | Vermont | ~3K | 0.94× | |
| 38 | Iowa | ~10K | 0.93× | |
| 39 | West Virginia | ~8K | 0.93× | |
| 40 | Montana | ~5K | 0.93× | |
| 41 | Ohio | ~50K | 0.92× | |
| 42 | Minnesota | ~20K | 0.92× | |
| 43 | Idaho | ~8K | 0.92× | |
| 44 | Tennessee | ~30K | 0.91× | |
| 45 | Wisconsin | ~20K | 0.90× | |
| 46 | Washington, District of Columbia | ~5K | 0.90× | |
| 47 | Missouri | ~30K | 0.89× | |
| 48 | Maine | ~6K | 0.89× | |
| 49 | Oregon | ~20K | 0.88× | |
| 50 | Colorado | ~20K | 0.87× |
The strongest cross-interests of the Mouse (computing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Place Beyond the Pines | Movies & TV | 20.00× | ||
| 02 | Mousepad | Technology & Electronics | 18.23× | ||
| 03 | Dallas Buyers Club | Movies & TV | 17.69× | ||
| 04 | SteelSeries | Games | 15.92× | ||
| 05 | Bingo Blitz | Games | 15.88× | ||
| 06 | ThinkPad | Technology & Electronics | 14.87× | ||
| 07 | Hidden camera | Home & Garden | 14.48× | ||
| 08 | Alienware | Technology & Electronics | 13.17× | ||
| 09 | Micro Center | Shopping | 7.35× | ||
| 10 | Rick and Morty | Movies & TV | 4.43× | ||
| 11 | Steam | Games | 3.97× | ||
| 12 | Headphones | Technology & Electronics | 3.77× | ||
| 13 | Computer monitors | Technology & Electronics | 3.66× | ||
| 14 | GameStop | Games | 2.74× | ||
| 15 | Pokémon | Games | 2.44× | ||
| 16 | Bass guitar | Music & Radio | 2.35× | ||
| 17 | Mobile game | Games | 2.22× | ||
| 18 | Planet Fitness | Sports | 1.94× | ||
| 19 | Best Buy | Shopping | 1.70× | ||
| 20 | Video games | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.11× | |
| Patriotism | CONSERVATISM | 1.90× | |
| Early Adopter Mentality | POWER | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Pet Ownership | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.73× |
Mouse (computing) has an estimated audience of 1,792,606 people in United States, concentrated in Texas and California.
28.6% of Mouse (computing) fans are female, 71.4% are male, with an average age of 38.3 years.
Mouse (computing) fans show strongest brand affinity for Micro Center (7.35×), Alienware (13.17×), and SteelSeries (15.92×) over the country average.
Mouse (computing) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mouse (computing) itself, the audience over-indexes on Alienware (13.17×), SteelSeries (15.92×), Hidden camera (14.48×), and The Place Beyond the Pines (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mouse (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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