Mouse (computing) Audience in United States
Mouse (computing) has an estimated audience of 1,792,606 people in United States. 28.6% are female, 71.4% are male, average age 38.3. Top brand affinities: Fairy godmother, Stucco, Wikia, Vocal harmony, Pro-Ject.
Top brand affinities include Fairy godmother, Stucco, Wikia, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Mouse (computing) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Mouse (computing) fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 38.3 |
| Estimated audience size | 1,792,606 |
Audience persona
The typical Mouse (computing) fan in United States is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Fairy godmother.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fairy godmother | 20.49× | Literature |
| Stucco | 15.15× | Home & Garden |
| Wikia | 8.19× | Internet & Social Media |
| Vocal harmony | 8.37× | Music & Radio |
| Pro-Ject | 5.45× | Music & Radio |
| Urban Outfitters | 2.45× | Shopping |
| Nebraska Cornhuskers football | 4.25× | Sports |
| Bridget Jones: The Edge of Reason | 24.29× | Movies & TV |
| Grinch | 4.3× | Movies & TV |
| Jesse Plemons | 3.54× | Movies & TV |
| Jason Crabb | 19.62× | Music & Radio |
| Israel | 1.84× | Travel & Leisure |
| Wok | 5.21× | Food & Beverages |
| Product design | 1.54× | Business & Career |
| Governor of Michigan | 5.74× | Politics & Society |
| Jaws | 3.99× | Movies & TV |
| Berenstain Bears | 5.83× | Literature |
| Goop | 3.86× | Internet & Social Media |
| Atkins diet | 3.52× | Health |
| Cullman County, Alabama | 9.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.95 |
| Need for Security | CONSERVATISM | 1.73 |
| Early Adopter Mentality | POWER | 1.71 |
| Luxury Orientation | PREMIUM | 1.62 |
| Social Media Usage | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Japan | 7.4% |
| Vietnam | 6.6% |
See Mouse (computing) audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mouse (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.