MTV Video Music Award Audience in United States

MTV Video Music Award logo

MTV Video Music Award has an estimated audience of 336,908 people in United States. 54.9% are female, 45.1% are male, average age 32.4. Top regions: California, New York, Texas. Top brand affinities: Girl power, Ariana Grande, Euphoria, Food and drink, Movies.

The average MTV Video Music Award fan in United States is 32.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Girl power, Ariana Grande, Euphoria, with strongest over-indexing on Girl power (14.74× the country average). Demographically, the MTV Video Music Award audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Award

Demographics of MTV Video Music Award fans

Demographic split for MTV Video Music Award audience in United States
MetricValue
Female54.9%
Male45.1%
Average age32.4
Estimated audience size336,908

Audience persona

The typical MTV Video Music Award fan in United States is balanced, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Girl power.

Top regions in United States

Top regions ranked by reach for MTV Video Music Award in United States
RegionReachAffinity
California50,2171.36×
New York34,6951.84×
Texas29,4971.02×
Florida24,3051.07×
Illinois13,3411.19×
New Jersey12,3881.45×
Pennsylvania12,1461.07×
North Carolina11,6121.15×
Georgia10,9781.06×
Ohio10,2730.99×
Michigan8,5460.97×
Virginia8,3581.02×
Massachusetts7,8271.18×
Washington6,8751.02×
Arizona6,6360.96×
Tennessee6,5360.97×
Missouri5,7961.07×
Maryland5,7080.99×
Indiana5,1980.84×
Colorado4,7950.9×
South Carolina4,6650.92×
Wisconsin4,6630.92×
Connecticut4,3751.29×
Minnesota4,1480.86×
Kansas3,9591.49×
Oregon3,9241.02×
Louisiana3,8820.89×
Kentucky3,8340.91×
Alabama3,5890.76×
Nevada3,5851.1×
Oklahoma3,1010.83×
Iowa2,3920.86×
Arkansas2,2010.79×
Utah2,1990.73×
Mississippi2,1240.77×
New Mexico1,6420.97×
Hawaii1,4390.99×
West Virginia1,3640.87×
Nebraska1,3160.78×
Idaho1,2370.73×
Washington, District of Columbia1,2031.19×
New Hampshire1,1240.85×
Rhode Island1,0851.01×
Maine9680.8×
Delaware8330.9×
Montana8260.88×
Alaska7691.07×
South Dakota7110.91×
North Dakota5900.85×
Vermont5720.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MTV Video Music Award audience
BrandAffinityCategory
Girl power14.74×Politics & Society
Ariana Grande4.99×Music & Radio
Euphoria1.98×Movies & TV
Food and drink1.56×Food & Beverages
Movies1.51×Movies & TV
Family1.56×Kids & Family
Comedy movies1.68×Movies & TV
Sabrina Carpenter3.54×Music & Radio
Photography1.5×Arts & Culture
Pop music1.7×Music & Radio
Hip hop music1.65×Music & Radio
Taylor Swift2.29×Music & Radio
Little Caesars2.56×Food & Beverages
Bruno Mars5.04×Music & Radio
Peacemaker1.7×Movies & TV
Diane Keaton2.74×Movies & TV
Teyana Taylor4.2×Movies & TV
Pizza Hut1.77×Food & Beverages
Dollar General1.6×Shopping
Selena Gomez3.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MTV Video Music Award audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.15
Urban LifestyleOPEN1.13
IndulgenceJOY1.13
Social Media UsageJOY1.1
ExtroversionTHRILL1.04
TraditionCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for MTV Video Music Award
CountryShare
United States23.5%
Brazil17.5%
India17.0%

See MTV Video Music Award audiences in other countries

More Award audiences in United States

Frequently asked questions

How many fans does MTV Video Music Award have in United States?

MTV Video Music Award has an estimated audience of 336,908 people in United States, concentrated in California and New York.

What is the gender split and age of MTV Video Music Award fans?

54.9% of MTV Video Music Award fans are female, 45.1% are male, with an average age of 32.4 years.

Which brands do MTV Video Music Award fans like most?

MTV Video Music Award fans show strongest brand affinity for Girl power (14.74×), Ariana Grande (4.99×), and Euphoria (1.98×) over the country average.

Where do MTV Video Music Award fans live in United States?

MTV Video Music Award fans in United States are most concentrated in California (reach 50,217), New York (reach 34,695), and Texas (reach 29,497). These three regions account for the largest share of the active audience.

What other brands do MTV Video Music Award fans also like?

Beyond MTV Video Music Award itself, the audience over-indexes on Ariana Grande (4.99×), Euphoria (1.98×), Food and drink (1.56×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MTV Video Music Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.