Rascasse Audience Intelligence

MTV Video Music Award Audience in United States

A data profile of the people who buy, follow and care about MTV Video Music Award in United States — modelled from more than twelve digital signal sources. MTV Video Music Award has an estimated audience of 336,908 people in United States.

#22among Award in United States#576among Event in United States#6598in Music & Radio

The average MTV Video Music Award fan in United States is 32.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Girl power, Ariana Grande, Food and drink, with strongest over-indexing on Girl power (14.74× the country average).

Demographically, the MTV Video Music Award audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MTV Video Music Award fan in United States is balanced, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Girl power.

Category: Music & Radio · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MTV Video Music Award profile in United States.

Audience size
337K
in United States
Gender
54.9%♀
45.1% male
Age
32.4
average years
Country rank
#45528
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MTV Video Music Award fans

54.9% are female, 45.1% are male, average age 32.4.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for MTV Video Music Award audience in United States
MetricValue
Female54.9%
Male45.1%
Average age32.4
Estimated audience size336,908
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the MTV Video Music Award audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3916%
40-4912%
50+10%
Fig. 04

Worldwide distribution

23.4%

of the worldwide MTV Video Music Award audience comes from United States.

Worldwide audience distribution share by country for MTV Video Music Award
CountryShare
United States23.4%
Brazil17.5%
India16.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MTV Video Music Award audience in United States is strongest.

Fig. 05

Top regions by affinity

MTV Video Music Award fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.71×
02New Jersey~10K1.39×
03Connecticut~4K1.24×
04California~50K1.23×
05Kansas~3K1.20×
06Massachusetts~8K1.17×
07North Carolina~10K1.11×
08Pennsylvania~10K1.10×
09Illinois~10K1.09×
10Washington, District of Columbia~1K1.09×
11Nevada~3K1.05×
12Rhode Island~1K1.04×
13Wisconsin~5K1.02×
14New Mexico~2K1.02×
15Missouri~5K1.00×
16Hawaii~1K1.00×
17Maine~1K1.00×
18Alaska<1K1.00×
19Vermont<1K1.00×
20Ohio~10K0.99×
21Virginia~8K0.99×
22Maryland~6K0.99×
23Oregon~4K0.99×
24New Hampshire~1K0.99×
25South Dakota<1K0.99×
26Texas~30K0.98×
27Florida~20K0.98×
28Tennessee~7K0.98×
29West Virginia~2K0.98×
30Georgia~10K0.97×
31Washington~7K0.97×
32Delaware<1K0.97×
33Michigan~8K0.96×
34Arizona~7K0.96×
35Nebraska~2K0.96×
36North Dakota<1K0.96×
37Louisiana~4K0.95×
38Indiana~6K0.93×
39Kentucky~4K0.93×
40Iowa~3K0.93×
41Montana<1K0.93×
42South Carolina~5K0.92×
43Minnesota~4K0.90×
44Arkansas~2K0.88×
45Oklahoma~3K0.87×
46Mississippi~2K0.87×
47Idaho~1K0.86×
48Colorado~5K0.85×
49Alabama~4K0.85×
50Utah~2K0.81×
Fig. 06

Affinity by region

Affinity by region — MTV Video Music Award, United States
0.81×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MTV Video Music Award audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MTV Video Music Award audience
#·InterestCategoryAffinity×
01Girl powerPolitics & Society14.74×
02Bruno MarsMusic & Radio5.04×
03Ariana GrandeMusic & Radio4.99×
04Teyana TaylorMovies & TV4.20×
05Sabrina CarpenterMusic & Radio3.54×
06Diane KeatonMovies & TV2.74×
07Little CaesarsFood & Beverages2.56×
08Taylor SwiftMusic & Radio2.29×
09WigBeauty & Wellness2.08×
10Pizza HutFood & Beverages1.77×
11Pop musicMusic & Radio1.70×
12PeacemakerMovies & TV1.70×
13Comedy moviesMovies & TV1.68×
14Hip hop musicMusic & Radio1.65×
15Dollar TreeShopping1.65×
16Dollar GeneralShopping1.60×
17Food and drinkFood & Beverages1.56×
18FamilyKids & Family1.56×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MTV Video Music Award audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MTV Video Music Award audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.31×
Family OrientationCONSERVATISM1.22×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MTV Video Music Award audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Design AffinityPREMIUM0.73×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MTV Video Music Award have in United States?

MTV Video Music Award has an estimated audience of 336,908 people in United States, concentrated in California and New York.

02

What is the gender split and age of MTV Video Music Award fans?

54.9% of MTV Video Music Award fans are female, 45.1% are male, with an average age of 32.4 years.

03

Which brands do MTV Video Music Award fans like most?

MTV Video Music Award fans show strongest brand affinity for Girl power (14.74×), Ariana Grande (4.99×), and Food and drink (1.56×) over the country average.

04

Where do MTV Video Music Award fans live in United States?

MTV Video Music Award fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do MTV Video Music Award fans also like?

Beyond MTV Video Music Award itself, the audience over-indexes on Ariana Grande (4.99×), Food and drink (1.56×), Movies (1.51×), and Family (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in United States

See MTV Video Music Award audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MTV Video Music Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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