Rascasse Audience Intelligence

My Sister's Keeper (film) Audience in United States

A data profile of the people who buy, follow and care about My Sister's Keeper (film) in United States — modelled from more than twelve digital signal sources. My Sister's Keeper (film) has an estimated audience of 748,572 people in United States.

#2402among Movie / TV Show / Series in United States#5329in Movies & TV

The average My Sister's Keeper (film) fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey Affleck, Jason Segel, Midnight in Paris, with strongest over-indexing on Casey Affleck (154.46× the country average).

Demographically, the My Sister's Keeper (film) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical My Sister's Keeper (film) fan in United States is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Casey Affleck.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Sister's Keeper (film) profile in United States.

Audience size
749K
in United States
Gender
93.5%♀
6.5% male
Age
45.3
average years
Country rank
#28675
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Sister's Keeper (film) viewers

93.5% are female, 6.5% are male, average age 45.3.

Fig. 02

Gender split

93.5%
Female
6.5%
Male
Demographic split for My Sister's Keeper (film) audience in United States
MetricValue
Female93.5%
Male6.5%
Average age45.3
Estimated audience size748,572
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the My Sister's Keeper (film) audience in United States
Age bracketShare%
16-1912%
20-297%
30-3920%
40-4928%
50+32%
Fig. 04

Worldwide distribution

20.8%

of the worldwide My Sister's Keeper (film) audience comes from United States.

Worldwide audience distribution share by country for My Sister's Keeper (film)
CountryShare
United States20.8%
Germany8.3%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Sister's Keeper (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

My Sister's Keeper (film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~5K1.19×
02North Dakota~2K1.15×
03Kentucky~10K1.13×
04Delaware~3K1.13×
05Nebraska~5K1.12×
06Texas~80K1.11×
07Oklahoma~10K1.11×
08Kansas~7K1.11×
09Iowa~8K1.10×
10West Virginia~4K1.08×
11Utah~8K1.07×
12Idaho~5K1.07×
13Indiana~20K1.06×
14Arkansas~7K1.06×
15South Dakota~2K1.06×
16Michigan~20K1.04×
17California~100K1.03×
18Missouri~10K1.02×
19Wisconsin~10K1.02×
20New Hampshire~3K1.02×
21Alaska~2K1.02×
22Montana~2K1.01×
23Arizona~20K1.00×
24Louisiana~10K1.00×
25Illinois~30K0.99×
26Colorado~10K0.99×
27Maine~3K0.99×
28Tennessee~20K0.98×
29Connecticut~8K0.98×
30Mississippi~7K0.98×
31Pennsylvania~30K0.97×
32Rhode Island~3K0.97×
33Ohio~20K0.96×
34Massachusetts~20K0.96×
35Minnesota~10K0.95×
36North Carolina~20K0.94×
37Oregon~9K0.94×
38New York~40K0.93×
39Hawaii~3K0.93×
40Alabama~10K0.92×
41Vermont~1K0.92×
42Georgia~20K0.91×
43South Carolina~10K0.91×
44Nevada~7K0.90×
45Washington~20K0.89×
46New Jersey~20K0.88×
47Maryland~10K0.86×
48Virginia~20K0.85×
49Washington, District of Columbia~2K0.83×
50Florida~50K0.80×
Fig. 06

Affinity by region

Affinity by region — My Sister's Keeper (film), United States
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Sister's Keeper (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Sister's Keeper (film) audience
#·InterestCategoryAffinity×
01Casey AffleckMovies & TV154.46×
02Midnight in ParisMovies & TV144.83×
03Moonrise KingdomMovies & TV124.80×
04Jason SegelMovies & TV76.60×
05Punch-Drunk LoveMovies & TV75.68×
06Love ActuallyMovies & TV47.12×
07Sixteen CandlesMovies & TV45.71×
08Requiem for a DreamMovies & TV45.02×
09Rain ManMovies & TV38.07×
10Little Miss SunshineMovies & TV37.84×
11Dakota JohnsonMovies & TV35.96×
12The Goldbergs (TV series)Movies & TV30.22×
13Christian SlaterMovies & TV28.03×
14The HolidayMovies & TV24.84×
15Michelle MonaghanMovies & TV23.00×
16MonstersMovies & TV21.08×
17Isla FisherMovies & TV20.00×
18Desperate HousewivesMovies & TV20.00×
19Gossip GirlMovies & TV19.76×
20Sex and the CityMovies & TV11.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Sister's Keeper (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Sister's Keeper (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.89×
SpiritualityBALANCE1.71×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Sister's Keeper (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Sister's Keeper (film) have in United States?

My Sister's Keeper (film) has an estimated audience of 748,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of My Sister's Keeper (film) viewers?

93.5% of My Sister's Keeper (film) fans are female, 6.5% are male, with an average age of 45.3 years.

03

Which brands do My Sister's Keeper (film) fans like most?

My Sister's Keeper (film) fans show strongest brand affinity for Casey Affleck (154.46×), Jason Segel (76.6×), and Midnight in Paris (144.83×) over the country average.

04

Where do My Sister's Keeper (film) fans live in United States?

My Sister's Keeper (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do My Sister's Keeper (film) fans also like?

Beyond My Sister's Keeper (film) itself, the audience over-indexes on Jason Segel (76.6×), Midnight in Paris (144.83×), Moonrise Kingdom (124.8×), and Dakota Johnson (35.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for My Sister's Keeper (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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