My Sister's Keeper (film) Audience in United States
My Sister's Keeper (film) has an estimated audience of 841,965 people in United States. 93.5% are female, 6.5% are male, average age 45.3. Top brand affinities: Dakota Johnson, Midnight in Paris, Moonrise Kingdom, The Holiday, Jason Segel.
Top brand affinities include Dakota Johnson, Midnight in Paris, Moonrise Kingdom, with strongest over-indexing on Dakota Johnson (40.21× the country average). Demographically, the My Sister's Keeper (film) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of My Sister's Keeper (film) fans
| Metric | Value |
|---|---|
| Female | 93.5% |
| Male | 6.5% |
| Average age | 45.3 |
| Estimated audience size | 841,965 |
Audience persona
The typical My Sister's Keeper (film) fan in United States is more female, around 45.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Dakota Johnson.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dakota Johnson | 40.21× | Movies & TV |
| Midnight in Paris | 138.97× | Movies & TV |
| Moonrise Kingdom | 106.73× | Movies & TV |
| The Holiday | 39.79× | Movies & TV |
| Jason Segel | 62.2× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Casey Affleck | 49.4× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Love Actually | 28.89× | Movies & TV |
| Sex and the City | 9.84× | Movies & TV |
| Christian Slater | 33.48× | Movies & TV |
| Boardwalk Empire | 35.04× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Monsters | 20.74× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| The Goldbergs (TV series) | 31.59× | Movies & TV |
| Punch-Drunk Love | 46.38× | Movies & TV |
| Isla Fisher | 20× | Movies & TV |
| Daniel Day-Lewis | 20× | Movies & TV |
| Dallas Buyers Club | 44.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.55 |
| Risk Appetite | THRILL | 2.26 |
| Price Sensitivity | PREMIUM | 1.52 |
| Community Orientation | OPEN | 1.49 |
| Early Adopter Mentality | POWER | 1.43 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Canada | 5.5% |
| Germany | 4.5% |
See My Sister's Keeper (film) audiences in other countries
- My Sister's Keeper (film) — Germany
- My Sister's Keeper (film) — United Kingdom
- My Sister's Keeper (film) — France
- My Sister's Keeper (film) — Italy
- My Sister's Keeper (film) — Spain
- My Sister's Keeper (film) — Brazil
- My Sister's Keeper (film) — Japan
- My Sister's Keeper (film) — South Korea
- My Sister's Keeper (film) — India
More Drama audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for My Sister's Keeper (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.