My Sister's Keeper (film) Audience in United States

My Sister's Keeper (film) logo

My Sister's Keeper (film) has an estimated audience of 841,965 people in United States. 93.5% are female, 6.5% are male, average age 45.3. Top brand affinities: Figure painting (hobby), Home equity, Horeca, Kazuo Ishiguro, Elsword.

Top brand affinities include Figure painting (hobby), Home equity, Horeca, with strongest over-indexing on Figure painting (hobby) (31.37× the country average). Demographically, the My Sister's Keeper (film) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of My Sister's Keeper (film) fans

Demographic split for My Sister's Keeper (film) audience in United States
MetricValue
Female93.5%
Male6.5%
Average age45.3
Estimated audience size841,965

Audience persona

The typical My Sister's Keeper (film) fan in United States is more female, around 45.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Figure painting (hobby).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for My Sister's Keeper (film) audience
BrandAffinityCategory
Figure painting (hobby)31.37×Arts & Culture
Home equity8.85×Home & Garden
Horeca62.2×Travel & Leisure
Kazuo Ishiguro22.87×Literature
Elsword20×Games
Home construction1.68×Home & Garden
Bank account2.88×Business & Career
Whataburger1.92×Food & Beverages
Litter box2.26×Pets & Animals
Mortgage insurance4.09×Business & Career
Historic site3.84×Arts & Culture
Lucca18.76×Travel & Leisure
Google Photos1.97×Technology & Electronics
Berks County, Pennsylvania9.19×Travel & Leisure
Assassin's Creed II5.31×Games
Panama2.65×Travel & Leisure
Home staging3.75×Home & Garden
Kidney Disease Awareness12.38×Health
Kansas1.68×Travel & Leisure
Non-celiac gluten sensitivity7.2×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by My Sister's Keeper (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
Risk AppetiteTHRILL2.26
Price SensitivityPREMIUM1.52
Community OrientationOPEN1.49
Early Adopter MentalityPOWER1.43
MindfulnessBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for My Sister's Keeper (film)
CountryShare
United States25.3%
Canada5.5%
Germany4.5%

See My Sister's Keeper (film) audiences in other countries

More Drama audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for My Sister's Keeper (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.