Mystery dinner Audience in United States

Mystery dinner logo

Mystery dinner has an estimated audience of 527,073 people in United States. 59.0% are female, 41.0% are male, average age 43.6. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Goop, Stamp collecting, Non-celiac gluten sensitivity, Nebraska Cornhuskers football.

The average Mystery dinner fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Goop, Stamp collecting, with strongest over-indexing on Historic site (9.88× the country average). Demographically, the Mystery dinner audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Mystery dinner fans

Demographic split for Mystery dinner audience in United States
MetricValue
Female59.0%
Male41.0%
Average age43.6
Estimated audience size527,073

Audience persona

The typical Mystery dinner fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Mystery dinner in United States
RegionReachAffinity
California59,0301.02×
Florida45,7911.28×
Texas43,6720.96×
Ohio21,8231.34×
Michigan19,3371.4×
New York19,0600.65×
Pennsylvania18,3281.03×
Illinois17,9381.02×
Virginia16,9431.32×
Georgia16,1210.99×
North Carolina14,9290.94×
Indiana12,1711.26×
New Jersey11,0670.83×
Massachusetts10,4991.01×
Tennessee10,1720.96×
Arizona9,7190.9×
Missouri9,6551.14×
South Carolina9,4351.19×
Colorado9,0961.09×
Washington8,4040.79×
Maryland7,9400.88×
Minnesota7,2130.96×
Kentucky6,8221.03×
Wisconsin6,6490.84×
Alabama5,6200.76×
Louisiana5,4340.8×
Oklahoma5,0140.86×
Connecticut4,7420.9×
Iowa4,1780.96×
Oregon4,0950.68×
Utah3,9610.84×
Arkansas3,3180.76×
Mississippi3,0560.7×
Idaho2,9761.13×
Kansas2,7180.65×
Nevada2,5790.51×
Nebraska2,2610.86×
New Mexico2,2500.85×
Rhode Island2,1181.26×
West Virginia2,1020.86×
New Hampshire2,0781×
Delaware1,6971.17×
Alaska1,6781.49×
Maine1,6710.89×
Hawaii1,6070.71×
Montana1,5851.08×
North Dakota1,5231.41×
South Dakota1,4441.19×
Wyoming1,3601.74×
Vermont1,3161.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mystery dinner audience
BrandAffinityCategory
Historic site9.88×Arts & Culture
Goop6.6×Internet & Social Media
Stamp collecting5.67×Home & Garden
Non-celiac gluten sensitivity13.31×Health
Nebraska Cornhuskers football4.16×Sports
Wok7.25×Food & Beverages
headspace9.8×Health
Grace Slick9.18×Music & Radio
Alaska1.64×Travel & Leisure
Grinch3.81×Movies & TV
Elsword15.34×Games
Google Home4.9×Technology & Electronics
Governor of Michigan5.56×Politics & Society
Hibachi5.74×Food & Beverages
Pillow1.57×Home & Garden
Israel1.54×Travel & Leisure
Jesse Plemons2.48×Movies & TV
Kiwi Collection40.02×Travel & Leisure
Cryptic crossword10.27×Technology & Electronics
Cherish (group)6.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mystery dinner audience
TraitClusterScore
Community OrientationOPEN1.49
Price SensitivityPREMIUM1.42
IndulgenceJOY1.37
ExtroversionTHRILL1.35
PatriotismCONSERVATISM1.34
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Mystery dinner
CountryShare
United States54.5%
United Kingdom14.8%
Germany5.0%

See Mystery dinner audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mystery dinner have in United States?

Mystery dinner has an estimated audience of 527,073 people in United States, concentrated in California and Florida.

What is the gender split and age of Mystery dinner fans?

59.0% of Mystery dinner fans are female, 41.0% are male, with an average age of 43.6 years.

Which brands do Mystery dinner fans like most?

Mystery dinner fans show strongest brand affinity for Historic site (9.88×), Goop (6.6×), and Stamp collecting (5.67×) over the country average.

Where do Mystery dinner fans live in United States?

Mystery dinner fans in United States are most concentrated in California (reach 59,030), Florida (reach 45,791), and Texas (reach 43,672). These three regions account for the largest share of the active audience.

What other brands do Mystery dinner fans also like?

Beyond Mystery dinner itself, the audience over-indexes on Goop (6.6×), Stamp collecting (5.67×), Non-celiac gluten sensitivity (13.31×), and Nebraska Cornhuskers football (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystery dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.