Nature reserve Audience in United States

Nature reserve logo

Nature reserve has an estimated audience of 2,380,414 people in United States. 60.3% are female, 39.7% are male, average age 43.5. Top regions: Florida, Texas, California. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Hibachi, The Historian.

The average Nature reserve fan in United States is 43.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Nature reserve audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Nature reserve fans

Demographic split for Nature reserve audience in United States
MetricValue
Female60.3%
Male39.7%
Average age43.5
Estimated audience size2,380,414

Audience persona

The typical Nature reserve fan in United States is more female, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Nature reserve in United States
RegionReachAffinity
Florida282,7241.75×
Texas265,9791.3×
California217,9790.83×
New York138,5601.04×
Ohio124,1501.69×
Michigan123,2471.98×
North Carolina117,1251.64×
Indiana102,5942.36×
Illinois102,5681.29×
Pennsylvania87,0091.09×
Georgia76,8491.05×
New Jersey60,2280.99×
Wisconsin60,0151.68×
Virginia49,6750.86×
Washington44,5840.93×
Minnesota43,3241.27×
Kentucky41,1191.38×
South Carolina38,7941.08×
Massachusetts33,7450.72×
Colorado32,2610.86×
Arizona32,0630.66×
Alabama30,3060.91×
Nevada29,3441.27×
Missouri27,3190.71×
Maryland26,2770.64×
Oregon25,3080.93×
Tennessee25,1180.53×
Connecticut19,5640.82×
Louisiana18,9920.62×
Delaware16,2982.48×
Oklahoma15,8010.6×
Iowa15,3740.78×
Maine15,0631.77×
Kansas13,7750.73×
Utah13,1320.62×
Hawaii12,7111.24×
Idaho9,9560.83×
Arkansas9,6510.49×
New Hampshire8,5520.91×
Mississippi8,5440.44×
Nebraska7,8050.65×
West Virginia6,1470.55×
Alaska5,8321.15×
New Mexico5,8230.49×
Rhode Island5,6120.74×
Washington, District of Columbia4,5620.64×
Vermont4,4161.06×
Montana4,0320.61×
South Dakota2,8550.52×
Wyoming1,7120.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nature reserve audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Hibachi8.84×Food & Beverages
The Historian16.48×Literature
Voter registration4.82×Politics & Society
Urban Outfitters1.72×Shopping
Historic site3.84×Arts & Culture
Natural rubber1.81×Cars & Mobility
Pillow1.72×Home & Garden
Halsey, Oregon6.58×Travel & Leisure
Nebraska Cornhuskers football2.72×Sports
Eurail16.57×Cars & Mobility
Governor of Michigan5.46×Politics & Society
Cherish (group)7.61×Music & Radio
Jesse Plemons2.38×Movies & TV
Goop3.62×Internet & Social Media
Fairy godmother5.02×Literature
headspace5.94×Health
Vocal harmony2.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nature reserve audience
TraitClusterScore
SustainabilityBALANCE2.29
TravellingTHRILL1.99
Sports ActivityPOWER1.63
PatriotismCONSERVATISM1.62
Design AffinityPREMIUM1.62
Urban LifestyleOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Nature reserve
CountryShare
United States23.9%
United Kingdom10.0%
Italy6.6%

See Nature reserve audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Nature reserve have in United States?

Nature reserve has an estimated audience of 2,380,414 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Nature reserve fans?

60.3% of Nature reserve fans are female, 39.7% are male, with an average age of 43.5 years.

Which brands do Nature reserve fans like most?

Nature reserve fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Nature reserve fans live in United States?

Nature reserve fans in United States are most concentrated in Florida (reach 282,724), Texas (reach 265,979), and California (reach 217,979). These three regions account for the largest share of the active audience.

What other brands do Nature reserve fans also like?

Beyond Nature reserve itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Hibachi (8.84×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nature reserve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.