Neighbourhood Audience in United States
Neighbourhood has an estimated audience of 17,893,598 people in United States. 59.0% are female, 41.0% are male, average age 42.0. Top brand affinities: Lulu 黃路梓茵, Israel, Historic site, Vocal harmony, Grinch.
Top brand affinities include Lulu 黃路梓茵, Israel, Historic site, with strongest over-indexing on Lulu 黃路梓茵 (3.94× the country average). Demographically, the Neighbourhood audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Neighbourhood fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.0 |
| Estimated audience size | 17,893,598 |
Audience persona
The typical Neighbourhood fan in United States is more female, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 3.94× | Movies & TV |
| Israel | 2.33× | Travel & Leisure |
| Historic site | 3.94× | Arts & Culture |
| Vocal harmony | 3.38× | Music & Radio |
| Grinch | 2.98× | Movies & TV |
| Goop | 3.94× | Internet & Social Media |
| Jesse Plemons | 2.16× | Movies & TV |
| Google Home | 3.94× | Technology & Electronics |
| Jeep Wagoneer | 3.47× | Cars & Mobility |
| Wok | 3.94× | Food & Beverages |
| Governor of Michigan | 3.94× | Politics & Society |
| Fairy godmother | 3.94× | Literature |
| Hibachi | 3.94× | Food & Beverages |
| Mathcore | 3.94× | Music & Radio |
| Home staging | 2.46× | Home & Garden |
| Grace Slick | 3.94× | Music & Radio |
| La Jolla | 3.9× | Travel & Leisure |
| headspace | 3.94× | Health |
| Glossier | 2.2× | Beauty & Wellness |
| Hipster | 3.94× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Quality Awareness | PREMIUM | 1.16 |
| Urban Lifestyle | OPEN | 1.11 |
| Career Orientation | POWER | 1.11 |
| Family Orientation | CONSERVATISM | 1.09 |
| Extroversion | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| Brazil | 4.6% |
| Canada | 3.4% |
See Neighbourhood audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Neighbourhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.