Rascasse Audience Intelligence

Neighbourhood Audience in Germany

A data profile of the people who buy, follow and care about Neighbourhood in Germany — modelled from more than twelve digital signal sources. Neighbourhood has an estimated audience of 409,332 people in Germany.

#5209among Topic in Germany#716in Home & Garden

The average Neighbourhood fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Expensive Taste, Tagesschau, Non-alcoholic beverage, with strongest over-indexing on Expensive Taste (9.1× the country average).

Demographically, the Neighbourhood audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neighbourhood fan in Germany is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Expensive Taste.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neighbourhood profile in Germany.

Audience size
409K
in Germany
Gender
51.8%♀
48.2% male
Age
40.2
average years
Country rank
#13767
Topic in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neighbourhood fans

51.8% are female, 48.2% are male, average age 40.2.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Neighbourhood audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age40.2
Estimated audience size409,332
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Neighbourhood audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Neighbourhood audience comes from Germany.

Worldwide audience distribution share by country for Neighbourhood
CountryShare
United States37.4%
Brazil4.6%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neighbourhood audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neighbourhood fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.84×
02Bayern~80K1.26×
03Hessen~40K1.14×
04Hamburg~10K1.13×
05Nordrhein-Westfalen~90K1.06×
06Brandenburg~10K1.03×
07Bremen~4K1.02×
08Sachsen-Anhalt~10K1.01×
09Thüringen~10K1.00×
10Sachsen~20K0.96×
11Niedersachsen~40K0.94×
12Saarland~5K0.94×
13Rheinland-Pfalz~20K0.91×
14Mecklenburg-Vorpommern~7K0.91×
15Baden-Württemberg~50K0.87×
16Schleswig-Holstein~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Neighbourhood, Germany
0.87×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neighbourhood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neighbourhood audience
#·InterestCategoryAffinity×
01Grand tourerCars & Mobility11.43×
02Expensive TasteBusiness & Career9.10×
03Non-alcoholic beverageFood & Beverages5.28×
04McCaféFood & Beverages5.19×
05Sustainable productsPolitics & Society4.03×
06Ryan GoslingMovies & TV3.54×
07Gourmet FoodsFood & Beverages3.44×
08Jason MomoaMovies & TV3.03×
09Political scienceBusiness & Career2.83×
10TagesschauMovies & TV2.77×
11GitHubInternet & Social Media2.72×
12Public transportCars & Mobility2.71×
13RefrigeratorHome & Garden2.58×
14Real propertyHome & Garden2.51×
15FocusNews2.50×
16Online newspaperNews1.90×
17RedditInternet & Social Media1.68×
18Netto Marken-DiscountShopping1.63×
19TransfermarktSports1.61×
20PoliticsPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neighbourhood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neighbourhood audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.40×
SpiritualityBALANCE1.79×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neighbourhood audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
DIY MentalityTHRILL0.80×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neighbourhood have in Germany?

Neighbourhood has an estimated audience of 409,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Neighbourhood fans?

51.8% of Neighbourhood fans are female, 48.2% are male, with an average age of 40.2 years.

03

Which brands do Neighbourhood fans like most?

Neighbourhood fans show strongest brand affinity for Expensive Taste (9.1×), Tagesschau (2.77×), and Non-alcoholic beverage (5.28×) over the country average.

04

Where do Neighbourhood fans live in Germany?

Neighbourhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Neighbourhood fans also like?

Beyond Neighbourhood itself, the audience over-indexes on Tagesschau (2.77×), Non-alcoholic beverage (5.28×), Sustainable products (4.03×), and Grand tourer (11.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Neighbourhood audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neighbourhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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