Rascasse Audience Intelligence

Newfoundland (island) Audience in United States

A data profile of the people who buy, follow and care about Newfoundland (island) in United States — modelled from more than twelve digital signal sources. Newfoundland (island) has an estimated audience of 361,373 people in United States.

#66among Island in United States#4964among POI in United States#3606in Travel & Leisure

The average Newfoundland (island) fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nonprofit organization, Veterinary medicine, Britney Spears, with strongest over-indexing on Nonprofit organization (1.57× the country average).

Demographically, the Newfoundland (island) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newfoundland (island) fan in United States is more female, around 35.0 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newfoundland (island) profile in United States.

Audience size
361K
in United States
Gender
60.8%♀
39.2% male
Age
35.0
average years
Country rank
#43888
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newfoundland (island) fans

60.8% are female, 39.2% are male, average age 35.0.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Newfoundland (island) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age35.0
Estimated audience size361,373
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Newfoundland (island) audience in United States
Age bracketShare%
16-1928%
20-2926%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Newfoundland (island) audience comes from United States.

Worldwide audience distribution share by country for Newfoundland (island)
CountryShare
Italy24.4%
Canada22.9%
United States12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newfoundland (island) audience in United States is strongest.

Fig. 05

Top regions by affinity

Newfoundland (island) fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K2.24×
02Vermont~1K1.92×
03New Hampshire~2K1.72×
04Alaska~1K1.45×
05Massachusetts~10K1.37×
06Montana~1K1.28×
07Rhode Island~1K1.18×
08Minnesota~6K1.13×
09Connecticut~4K1.13×
10Utah~4K1.12×
11Pennsylvania~10K1.11×
12Washington~8K1.10×
13Idaho~2K1.09×
14Oregon~4K1.06×
15Michigan~10K1.04×
16North Dakota<1K1.04×
17Colorado~6K1.02×
18Wisconsin~6K1.02×
19Washington, District of Columbia~1K1.02×
20New Jersey~9K1.01×
21West Virginia~2K1.01×
22New York~20K1.00×
23Ohio~10K0.99×
24Virginia~8K0.96×
25Iowa~3K0.95×
26Indiana~6K0.94×
27Nebraska~2K0.93×
28Missouri~5K0.91×
29Kentucky~4K0.91×
30South Dakota<1K0.91×
31North Carolina~10K0.89×
32Tennessee~6K0.88×
33Kansas~2K0.87×
34Delaware<1K0.87×
35Illinois~10K0.86×
36Maryland~5K0.85×
37Arizona~6K0.81×
38Arkansas~2K0.79×
39South Carolina~4K0.78×
40Hawaii~1K0.78×
41Oklahoma~3K0.77×
42California~30K0.76×
43Georgia~8K0.76×
44Florida~20K0.75×
45Alabama~4K0.75×
46Texas~20K0.71×
47New Mexico~1K0.69×
48Nevada~2K0.68×
49Louisiana~3K0.67×
50Mississippi~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Newfoundland (island), United States
0.64×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newfoundland (island) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newfoundland (island) audience
#·InterestCategoryAffinity×
01Endangered speciesPets & Animals2.48×
02Non-alcoholic beverageFood & Beverages2.32×
03PetSmartShopping2.18×
04Tom HardyMovies & TV2.16×
05Buffalo SabresSports2.12×
06Veterinary medicineBusiness & Career2.07×
07Rail transportTravel & Leisure1.90×
08Meryl StreepMovies & TV1.89×
09Pittsburgh PenguinsSports1.88×
10Britney SpearsMusic & Radio1.87×
11Garden centreHome & Garden1.83×
12FanaticsFashion & Accessoires1.81×
13ZooKids & Family1.78×
14Ryan ReynoldsMovies & TV1.73×
15Dog groomingPets & Animals1.70×
16Amazon KindleLiterature1.65×
17Ryan GoslingMovies & TV1.59×
18Charitable organizationPolitics & Society1.58×
19Nonprofit organizationPolitics & Society1.57×
20Online newspaperNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newfoundland (island) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newfoundland (island) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
IndividualismJOY1.43×
Pet OwnershipJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newfoundland (island) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
SustainabilityBALANCE0.71×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newfoundland (island) have in United States?

Newfoundland (island) has an estimated audience of 361,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Newfoundland (island) fans?

60.8% of Newfoundland (island) fans are female, 39.2% are male, with an average age of 35.0 years.

03

Which brands do Newfoundland (island) fans like most?

Newfoundland (island) fans show strongest brand affinity for Nonprofit organization (1.57×), Veterinary medicine (2.07×), and Britney Spears (1.87×) over the country average.

04

Where do Newfoundland (island) fans live in United States?

Newfoundland (island) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Newfoundland (island) fans also like?

Beyond Newfoundland (island) itself, the audience over-indexes on Veterinary medicine (2.07×), Britney Spears (1.87×), Non-alcoholic beverage (2.32×), and Rail transport (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Newfoundland (island) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newfoundland (island). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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