Newfoundland (island) Audience in United States

Newfoundland (island) logo

Newfoundland (island) has an estimated audience of 361,373 people in United States. 60.8% are female, 39.2% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Veterinary medicine, Pet food, Pet store, PetSmart, Dog grooming.

The average Newfoundland (island) fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Veterinary medicine, Pet food, Pet store, with strongest over-indexing on Veterinary medicine (1.8× the country average). Demographically, the Newfoundland (island) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Newfoundland (island) fans

Demographic split for Newfoundland (island) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age35.0
Estimated audience size361,373

Audience persona

The typical Newfoundland (island) fan in United States is more female, around 35.0 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.

Top regions in United States

Top regions ranked by reach for Newfoundland (island) in United States
RegionReachAffinity
California32,3730.81×
Texas23,0290.74×
New York21,3891.06×
Florida19,2980.79×
Pennsylvania13,3671.1×
Ohio11,7511.06×
Illinois11,0570.92×
Massachusetts10,2901.45×
Michigan9,9891.06×
North Carolina9,7980.9×
New Jersey9,2591.01×
Georgia8,6420.78×
Virginia8,5930.98×
Washington8,3401.15×
Tennessee6,5360.9×
Indiana6,2340.94×
Arizona6,1020.83×
Colorado5,9461.04×
Minnesota5,9451.15×
Wisconsin5,5591.02×
Maryland5,4810.88×
Missouri5,3340.92×
Oregon4,3971.06×
Connecticut4,2321.17×
South Carolina4,2190.78×
Kentucky4,1220.91×
Alabama3,7770.75×
Utah3,6511.13×
Oklahoma3,0620.76×
Louisiana3,0370.65×
Maine2,9332.27×
Iowa2,8510.96×
New Hampshire2,4081.69×
Kansas2,3890.84×
Arkansas2,3360.78×
Nevada2,3260.67×
Idaho1,9551.08×
Mississippi1,7110.57×
Nebraska1,6560.91×
West Virginia1,6270.97×
Rhode Island1,3371.16×
Montana1,2271.22×
Vermont1,1921.88×
Washington, District of Columbia1,1731.08×
New Mexico1,1680.64×
Hawaii1,1670.75×
Alaska1,0661.38×
Delaware8030.81×
North Dakota7401×
South Dakota6980.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newfoundland (island) audience
BrandAffinityCategory
Veterinary medicine1.8×Business & Career
Pet food1.51×Pets & Animals
Pet store1.57×Pets & Animals
PetSmart2.13×Shopping
Dog grooming2.04×Pets & Animals
Toronto Maple Leafs3.14×Sports
The Legend of Zelda1.6×Games
Detroit Red Wings1.89×Sports
Buffalo Sabres2.22×Sports
Magic: The Gathering1.71×Games
Reba McEntire1.89×Music & Radio
Dallas Stars1.62×Sports
Boston Bruins1.68×Sports
Pittsburgh Penguins1.64×Sports
Endangered species1.76×Pets & Animals
Zulily1.62×Kids & Family
Meryl Streep1.59×Movies & TV
Chicago Blackhawks1.53×Sports
Cesar Millan3×Pets & Animals
Air Canada1.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newfoundland (island) audience
TraitClusterScore
Pet OwnershipJOY1.51
Community OrientationOPEN1.16
IndividualismJOY1.11
ExtroversionTHRILL1.11
CreativityOPEN1.08
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Newfoundland (island)
CountryShare
Italy24.5%
Canada23.0%
United States12.7%

See Newfoundland (island) audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Newfoundland (island) have in United States?

Newfoundland (island) has an estimated audience of 361,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Newfoundland (island) fans?

60.8% of Newfoundland (island) fans are female, 39.2% are male, with an average age of 35.0 years.

Which brands do Newfoundland (island) fans like most?

Newfoundland (island) fans show strongest brand affinity for Veterinary medicine (1.8×), Pet food (1.51×), and Pet store (1.57×) over the country average.

Where do Newfoundland (island) fans live in United States?

Newfoundland (island) fans in United States are most concentrated in California (reach 32,373), Texas (reach 23,029), and New York (reach 21,389). These three regions account for the largest share of the active audience.

What other brands do Newfoundland (island) fans also like?

Beyond Newfoundland (island) itself, the audience over-indexes on Pet food (1.51×), Pet store (1.57×), PetSmart (2.13×), and Dog grooming (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newfoundland (island). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.