NHK Audience in United States
NHK has an estimated audience of 529,634 people in United States. 48.2% are female, 51.8% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Ian Bremmer, Celadon, Israel, Elsword, Home construction.
The average NHK fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ian Bremmer, Celadon, Israel, with strongest over-indexing on Ian Bremmer (103.44× the country average). Demographically, the NHK audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of NHK fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 44.2 |
| Estimated audience size | 529,634 |
Audience persona
The typical NHK fan in United States is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Ian Bremmer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 123,498 | 2.12× |
| New York | 35,860 | 1.21× |
| Texas | 27,121 | 0.6× |
| Florida | 25,013 | 0.7× |
| Washington | 22,043 | 2.07× |
| Hawaii | 18,510 | 8.13× |
| Pennsylvania | 16,134 | 0.9× |
| Illinois | 16,134 | 0.91× |
| Virginia | 15,614 | 1.21× |
| New Jersey | 13,867 | 1.03× |
| Michigan | 12,047 | 0.87× |
| Massachusetts | 11,696 | 1.12× |
| Colorado | 11,526 | 1.38× |
| Ohio | 10,613 | 0.65× |
| North Carolina | 10,607 | 0.67× |
| Indiana | 10,514 | 1.09× |
| Oregon | 10,331 | 1.7× |
| Georgia | 10,241 | 0.63× |
| Maryland | 9,792 | 1.08× |
| Minnesota | 9,346 | 1.23× |
| Arizona | 8,576 | 0.79× |
| Tennessee | 7,363 | 0.69× |
| Nevada | 6,353 | 1.24× |
| Utah | 5,294 | 1.12× |
| Kentucky | 4,863 | 0.73× |
| Missouri | 4,858 | 0.57× |
| Wisconsin | 4,223 | 0.53× |
| Connecticut | 4,047 | 0.76× |
| Washington, District of Columbia | 4,046 | 2.54× |
| Alabama | 3,370 | 0.46× |
| South Carolina | 3,335 | 0.42× |
| Louisiana | 2,809 | 0.41× |
| Iowa | 2,304 | 0.53× |
| Oklahoma | 2,277 | 0.39× |
| New Hampshire | 2,117 | 1.01× |
| Kansas | 2,017 | 0.48× |
| Idaho | 1,802 | 0.68× |
| Mississippi | 1,755 | 0.4× |
| New Mexico | 1,721 | 0.65× |
| Maine | 1,567 | 0.83× |
| Nebraska | 1,528 | 0.58× |
| Arkansas | 1,414 | 0.32× |
| Alaska | 1,157 | 1.02× |
| Rhode Island | 1,153 | 0.68× |
| West Virginia | 1,063 | 0.43× |
| Vermont | 907 | 0.98× |
| Delaware | 826 | 0.57× |
| Montana | 807 | 0.55× |
| North Dakota | 517 | 0.48× |
| South Dakota | 431 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ian Bremmer | 103.44× | Politics & Society |
| Celadon | 57.74× | Home & Garden |
| Israel | 3.05× | Travel & Leisure |
| Elsword | 19.7× | Games |
| Home construction | 1.56× | Home & Garden |
| Minnesota | 1.74× | Travel & Leisure |
| JDSU | 2.88× | Business & Career |
| Home staging | 4.71× | Home & Garden |
| Bank account | 2.18× | Business & Career |
| Jingoism | 1.54× | Politics & Society |
| Cam Ward | 2.56× | Sports |
| Corona (band) | 3.62× | Music & Radio |
| Jeep Wagoneer | 3.41× | Cars & Mobility |
| Justice | 1.62× | Politics & Society |
| Grammarly | 2.52× | Business & Career |
| Jorma Kaukonen | 10.6× | Music & Radio |
| JamBase | 5.88× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 2.92× | Cars & Mobility |
| Panama | 1.51× | Travel & Leisure |
| Hidden Objects Games | 6.66× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.4 |
| Urban Lifestyle | OPEN | 1.34 |
| Career Orientation | POWER | 1.3 |
| Early Adopter Mentality | POWER | 1.3 |
| Patriotism | CONSERVATISM | 1.23 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 80.9% |
| China | 5.9% |
| United States | 2.3% |
See NHK audiences in other countries
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Frequently asked questions
How many fans does NHK have in United States?
NHK has an estimated audience of 529,634 people in United States, concentrated in California and New York.
What is the gender split and age of NHK fans?
48.2% of NHK fans are female, 51.8% are male, with an average age of 44.2 years.
Which brands do NHK fans like most?
NHK fans show strongest brand affinity for Ian Bremmer (103.44×), Celadon (57.74×), and Israel (3.05×) over the country average.
Where do NHK fans live in United States?
NHK fans in United States are most concentrated in California (reach 123,498), New York (reach 35,860), and Texas (reach 27,121). These three regions account for the largest share of the active audience.
What other brands do NHK fans also like?
Beyond NHK itself, the audience over-indexes on Celadon (57.74×), Israel (3.05×), Elsword (19.7×), and Home construction (1.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NHK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.