Rascasse Audience Intelligence

NHK Target Market in United States

A data profile of the people who buy, follow and care about NHK in United States — modelled from more than twelve digital signal sources. NHK has an estimated audience of 534,625 people in United States.

#3616among Brand in United States#6565in Movies & TV

The average NHK fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Henkel, Sister Act, Daiso, with strongest over-indexing on Henkel (65.29× the country average).

Demographically, the NHK audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NHK fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Henkel.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NHK profile in United States.

Audience size
535K
in United States
Gender
48.2%♀
51.8% male
Age
44.2
average years
Country rank
#35241
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NHK

48.2% are female, 51.8% are male, average age 44.2.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for NHK audience in United States
MetricValue
Female48.2%
Male51.8%
Average age44.2
Estimated audience size534,625
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the NHK audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

2.4%

of the worldwide NHK audience comes from United States.

Worldwide audience distribution share by country for NHK
CountryShare
Japan80.8%
China5.9%
United States2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NHK audience in United States is strongest.

Fig. 05

Top regions by affinity

NHK customers by region in United States
#RegionReachAffinity×
01Hawaii~20K8.49×
02Washington, District of Columbia~3K2.10×
03Washington~20K1.94×
04California~100K1.93×
05Oregon~10K1.72×
06Colorado~10K1.26×
07Nevada~6K1.18×
08New York~30K1.14×
09Minnesota~8K1.11×
10Utah~5K1.11×
11Virginia~10K1.07×
12Massachusetts~10K1.05×
13Maryland~10K1.04×
14Alaska~1K1.04×
15New Hampshire~2K1.02×
16Vermont<1K0.99×
17Indiana~9K0.98×
18New Jersey~10K0.95×
19Pennsylvania~20K0.87×
20Idaho~2K0.86×
21Arizona~9K0.85×
22Maine~2K0.85×
23Michigan~10K0.84×
24Connecticut~4K0.84×
25Illinois~10K0.83×
26New Mexico~2K0.81×
27Rhode Island~1K0.81×
28Montana~1K0.81×
29North Dakota<1K0.81×
30Kentucky~5K0.80×
31South Dakota<1K0.77×
32Delaware~1K0.76×
33West Virginia~2K0.74×
34Florida~30K0.72×
35North Carolina~10K0.72×
36Nebraska~2K0.70×
37Tennessee~7K0.68×
38Kansas~3K0.67×
39Ohio~10K0.65×
40Georgia~10K0.64×
41Missouri~5K0.64×
42Arkansas~3K0.63×
43Mississippi~3K0.63×
44Iowa~3K0.63×
45Texas~30K0.62×
46Wisconsin~5K0.60×
47Louisiana~4K0.60×
48Alabama~4K0.59×
49Oklahoma~3K0.59×
50South Carolina~4K0.53×
Fig. 06

Affinity by region

Affinity by region — NHK, United States
0.53×1.00×8.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NHK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NHK audience
#·InterestCategoryAffinity×
01Jane BirkinMovies & TV74.57×
02HenkelHome & Garden65.29×
03opiumHealth63.25×
04Sister ActMovies & TV31.53×
05Hawkers Co.Fashion & Accessoires21.28×
06DaisoFashion & Accessoires17.89×
07Catherine DeneuveFashion & Accessoires17.89×
08TK MaxxShopping17.89×
09Monty Python and the Holy GrailMovies & TV17.43×
10Faye DunawayMovies & TV15.15×
11Gerard ButlerMovies & TV10.14×
12PBSMovies & TV4.40×
13PoliticoPolitics & Society3.74×
14Diane KeatonMovies & TV2.64×
15Internet celebrityInternet & Social Media2.60×
16FedExBusiness & Career2.37×
17Online newspaperNews2.22×
18MSNNews1.99×
19PinterestInternet & Social Media1.65×
20RedditInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NHK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NHK audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
TravellingTHRILL1.42×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NHK audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.74×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NHK's target market in United States?

NHK's target market in United States covers an estimated 534,625 people, concentrated in California and New York.

02

What is the gender split and age of NHK customers?

48.2% of the NHK audience are female, 51.8% are male, with an average age of 44.2 years.

03

Which brands do NHK fans like most?

NHK fans show strongest brand affinity for Henkel (65.29×), Sister Act (31.53×), and Daiso (17.89×) over the country average.

04

Where do NHK fans live in United States?

NHK fans in United States are most concentrated in California (reach ~100K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do NHK fans also like?

Beyond NHK itself, the audience over-indexes on Sister Act (31.53×), Daiso (17.89×), opium (63.25×), and Jane Birkin (74.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See NHK audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NHK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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